information The release of .au 24 March 2022

[Lox]

A greater choice of Australian domain names for websites and email addresses is on the way for individuals, businesses and organisations with the release of the new .au direct namespace from 24 March 2022.

For the first time, Australians will be able to register domain names directly before the .au, such as getyour.au. This is also referred to as a “second level name” or the “.au namespace”.

The release of .au direct will complement existing Australian namespaces such as com.au, net.au, edu.au, gov.au and org.au, and:

• Deliver a wider choice of available names in the trusted Australian domain
• Allow users to register shorter, more memorable online names
• Provide names that are easier to type and display on mobile devices.

auDA CEO, Rosemary Sinclair AM said, “I am delighted to announce .au direct will be available from March 2022, providing consumers the opportunity to licence shorter, eye-catching names and bringing Australia in line with most other country code Top Level Domains including the United Kingdom (.uk), Canada (.ca), the USA (.us) and New Zealand (.nz).

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[erwin.groen]

The get your .au is now underway to promote the direct .au to Australians. This image was captured this morning in Adelaide, Australia
Pavlova anyone?

 

[CraigD]

Not sure why we need another Australian domain space.

From what I have seen the .com.au space has been reasonably well policed over the years and is trusted amongst the Australian public.

.com.au owners should already be limited to owning registered business or trademarked names (if the current system is working as it should) so there should be no need to introduce another extension.

If anything this just creates more work and confussion for users and lawyers.

IMO

 

[lock]

As long as the same rules appear but there isn't enough population to try double saturate up keywords. It is rather pointless and gives others away of attacking business away from established retailers.