The Implosion of Domaining - Experienced Domainer Speaks out!

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staffjam

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Seabass from Namepros has just published a very important article on The Implosion of Domaining. It's superbly written and a must read for anyone involved in this industry.
I'd better warn you now that it's it's not a happy read and some of you may disagree with the points raised, but it's about time we took our heads out of the sand and faced the reality of the current economic climate.

Article can be found at:
http://www.namecake.com/are-you-rea...of-domaining-guest-essay-seabass-of-namepros/

MODS: Sorry if this is the wrong place - wasn't sure where else to put it.
 
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The views expressed on this page by users and staff are their own, not those of NamePros.
AfternicAfternic
Very interesting read and I can see his point to a certain extent. His knowledge of the past is what makes me think he may have hit the nail on the head.....but alas time will tell.
 
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I think he is a very experienced domainer and I have much respect for him. On this occasion though reading through all those predictions I can't help but think it is a lot of hogwash mixed with stuff that has already happened plus some stuff that happens every year anyway. When I read the stuff about the AOL stock etc it is a bit like the gurus who tell you about all their winning picks whilst forgetting about the other 50% of predictions which were duds. Most people are right half the time.

The general theme of a deteriorating market may well turn out to be true, I mean every expert on the planet is predicting that now and they'll keep saying things will get worse until one day they get better.

Anway let's go through these bold predictions,

70% + of current domainers, that exist as of today, will be out of business, or essentially out of business by summer/fall 2010.

……Whether it happens or not I'm sure some will say it has happened, near impossible to prove/disprove.

2. A couple of big parking companies will totally capitulate……I suspect Fabulous or Parked or couple of the big ones will go under….or have to morph into something different…..or sell out to G, Y, or another investment company. There will be several smaller parking companies to go under or get bought out.

…..A prediction that some parking companies will get bought out, merge or go out of business? It has already happened this and every other year that I can think of. It is a bit like predicting that next month we will see rainfall.

3. Google and Yahoo will see this bad period as an opportunity to lower payouts more.

……Whether it happens on not people will say Google and Yahoo are currently lowering payouts, because people have already been saying it for years already...why stop now.

4. An insane escalation of UDRPs and lawsuits will ensue. UDRPs already doubled between 2007 and 2008.

……Aah you'll win some fans with this comment....but hang on UDRP's claims haven't even kept pace with domain registration numbers, here is some stats for 7 years. Did UDRP's double in 2008? I don't know, but I'm guessing the author doesn't really know either…..stats please.

http://www.caslon.com.au/icannprofile7.htm

2000 - 1,857
2001 - 1,557
2002 - 1,207
2003 - 1,100
2004 - 1,176
2005 - 1,456
2006 - 1,824
2007 - 2,156

5. ICANN may pass some unfriendly terms for domainers.

…..Verisign price rises, restrictions on tasting, policies which put registrars before registrants...hang on...this happens every year..seabass you’ll be right but it won't be much of a prediction.

6. Advertisers will lower RPC and many will just plain stop advertising. It started last fall

…...as stated that is a "prediction" of something that is already happening. I predict that in the coming year we’ll have a black president.

7. Surfers are just getting smarter. They are tired of these parked pages. It shows in the uniques of the last few years with total daily uniques dropping.

Agree with this one. It isn't a prediction though just a statement of fact.

Now lets get to the heart of the matter, will the domain industry implode in 2009? Dude it has already imploded! Will it get worse, yeah probably!
 
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Domain market as any market is evolving all the time, nothing stays the same. Predicting the future is something that nobody really seems to be able to do well.
 
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I read the article. One thing I am sure of is that Fabulous will not go under, although they may be located in the land down under.
 
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Snoop - i'm interested in where you think the market will go over the next 6-12 months. I realise no one has a crystal ball, but i've seen your comments on LLL prices and your views on the market in general to date.
I personally am not buying (unless i see great value) and anticipate holding off for another 4-6 months.
 
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staffjam said:
Snoop - i'm interested in where you think the market will go over the next 6-12 months. I realise no one has a crystal ball, but i've seen your comments on LLL prices and your views on the market in general to date.
I personally am not buying (unless i see great value) and anticipate holding off for another 4-6 months.

My gut feeling is that the market generally will bottom out within the next 6 months. Buy for cashflow only in my view and make sure the ROI is comparable or better than other sold down assets outside of domaining. Speculation will be largely dead for quite some time I think, years in some over hyped categories. Forget about anything that is reliant on selling to another domainer to see a gain and don't fall into the trap of thinking XYZ domain is cheap because it would would have sold for twice or 4 times the price a year ago. Many types of domains still make no sense at current levels in my view.
 
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Its not a bad article, if it was published a year ago it would have been a better article.

The decline of domaining is nothing spectacular and mearly the market has changed and people need to change to survive.

Myself and many others predicted declines in many markets including domain, LLLL.com's etc.. and in most parts were shot down in flames telling us how wrong we were and how stupid we were.

As far as I see it, we have come too the end of a boom cycle and this is now a bust cycle (I mentioned back in 2005 (not here) that 2007/2008 was going to be the end of the boom.

How people adapt will determine who survives.
 
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Good article overall, but I take issue with the following statement...

35% more money supply in circulation

Not exactly. In a Depression there is LESS money in circulation; low monetary velocity.

To be clear, there may be more money in the economy, but much of it is being hoarded / doesn't exist except as offsetting ledger entries; that's where much of the bailout money is - it's not entering the general economy, but rather exists only on paper.

At least for now - if and when the bulk of the "bailout money" enters the general economy, there could be high inflation, but that's likely a few years away at the earliest.

Anyways, as of now, low monetary velocity (less money in general circulation) is why economic activity is spiraling down - people don't have money to spend, and thus cutback leading to a downward spiral in demand, leading to even more cutbacks, etc - hence a "Depression".

High quality domains will continue to fetch top-dollar.

Marginal to good domains will still have a market, but somewhat smaller one; more reliant on end-users.

Even in a very bad economy, many new businesses are starting / expanding on the internet - most all of them will need a domain(s) for their website with many turning to the resale market.

IMHO, the only way the domain market could implode is if something else came along that makes domains obsolete. I doubt that's going to happen anytime soon.

Heck, even though the internet and cheap long distance (via cell phones) is widespread, vanity toll free numbers are still in demand more than 40 years after they were introduced. Domains have only existed for about half that time. Still relatively new, though maturing, compared to other addressing / navigation technologies. Domaining is here to stay for the longhaul.

Ron
 
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Domagon said:
Good article overall, but I take issue with the following statement...



Not exactly. In a Depression there is LESS money in circulation; low monetary velocity.

To be clear, there may be more money in the economy, but much of it is being hoarded / doesn't exist except as offsetting ledger entries; that's where much of the bailout money is - it's not entering the general economy, but rather exists only on paper.

At least for now - if and when the bulk of the "bailout money" enters the general economy, there could be high inflation, but that's likely a few years away at the earliest.

Anyways, as of now, low monetary velocity (less money in general circulation) is why economic activity is spiraling down - people don't have money to spend, and thus cutback leading to a downward spiral in demand, leading to even more cutbacks, etc - hence a "Depression".

High quality domains will continue to fetch top-dollar.

Marginal to good domains will still have a market, but somewhat smaller one; more reliant on end-users.

Even in a very bad economy, many new businesses are starting / expanding on the internet - most all of them will need a domain(s) for their website with many turning to the resale market.

IMHO, the only way the domain market could implode is if something else came along that makes domains obsolete. I doubt that's going to happen anytime soon.

Heck, even though the internet and cheap long distance (via cell phones) is widespread, vanity toll free numbers are still in demand more than 40 years after they were introduced. Domains have only existed for about half that time. Still relatively new, though maturing, compared to other addressing / navigation technologies. Domaining is here to stay for the longhaul.

Ron
Well......that's a good point. Maybe the extra money pumped into the economy won't have an affect as fast as I had thought.

I think the real collapse though is still coming.....it will catch most domainers off guard b/c they are under the impression that this is the collapse, or it already happened and it won't get too much worse.

Not to be crude.....but the whole market needs to sh*t itself to get rid of all the overspecualtion. Where we are at right now is not anywhere near the end.....or even the next six months as Snoop states.

Lower payouts, higher reg fees, ICANN talk of lifting price caps and redoing registry and registrar agreements, WIPO whisperiing (I've seen nobody else mention this!) about allowing for electronic filings of UDRPs (imagine if a group of lawyers were to prepare 5,000 cases against Frank Schilling or you or I in advance and then file all of them electronically in one day. And Imagine how much easier it would be to file......UDRP growth would explode. My point is there are other hidden dangers coming that take too long to spell out in an blog article). Now imagine, all this happens while the economy gets worse. Now imagine, if some domainer dude has 20,000 domains like BabyGirl.biz......he's going to dump them all.

LOL.....BabyGirl.biz is taken....I just checked.....he has some 5,600 domains. I bet all are similar. Do you think he will be here in the fall of 2010? I should revisit this post in the fall of 2010 to see if I was right. Or, will the market depth and weight for "baby girl" pull him though the darkest days?

To right this market, millions and millions of domains need to drop.....b/c they are worthless. Who knows the number? Maybe 40 million domains in the .me, .info, .biz etc.......and along with the purge will be a purging of many of those domainers if they can't offset the loss with earnings from income producers. I say this all the time: It's freakin' hard enough to get folks to use a .com, so how in the world will the other extensions, except ccTLD's, ever make it. They won't on a whole....they will drop b/c each is a "virtual ghost town". No traffic = no money .

My rep at Godaddy told me that many big domainers are totally losing everything. This is part of the reason why the amount of pages in the drop lists at TDNAM has increased 33% alone in the last month. I pay attention to that b/c GD is the largest registrar and I believe the size of the drop lists tell a story about where we are and where we are going. I personally believe you can expect the overall lists to go up over 20, 30, or 40 fold in the coming year....or more....I'm not even sure how to calculate that. For example, if you search TDNAM for domains in the 100 -999 range for uniques the page has gone from a standard 1.5 pages to almost three just recently. This happened in the course of one week only. It's just a sliver of what is to come. Once the major flood comes those that make their bread and butter selling won't be able to sell squat (unless they hold "primos") b/c of the law of supply and demand. Granted .......most dropping will be trash but they will still bring down the market.

I'm not saying domaining or domains are dying......I'm just saying I believe many domainers and domains won't exist or matter here some time not so far into the furture. When domainers start to flood the market with domains then other domainers who need cash will have to flood the market also to stay alive. It will be a domino effect. All the domainers without a solid PPC earnings or earnings from elsewhere will have to sell at rock bottom or fold up shop.

@Snoop.......I don't consider the predictions as stating things that are already happeing b/c we have not seen the bad stuff yet. The domain market did take a dip/hit but what I speak of is not relating at all to this. We've hit a plateau after the drop , so to speak, and the real whammy is coming.

Regarding, the evidence regarding doubling of UDRP's....I came accross that when I was defending my domain in a UDRP here recently. I'll have to dig that up and come back here with that info. On a side note......did you know that some panelists have done over 900 UDRPs. 900 x $600 a pop = 540K. You can see where their loyalty lies. That is something else that had astonished me.

I'll say this......I've been a stock investor since I was 20 years old. I have never been a bear until Jan. 2007....always a bull. I was telling my friends to get their money out of the stock market. They did not listen. I'm not saying I'm a guru.....nor do I want to be but I did see it coming. I've always had an uncanny ability to see things into the future....that's not bragging that is just one of my strengths I finally gave recognition to myself for when I was about 25 yrs old since I kept calling things right. That is when I finally decided to stop second-guessing myself.

Have I been wrong? Yes....even though I'm good at predictiing I have made some bad errors, such as when I bought $10,000 of Bingo.com stock in 1998, since it is the most popular game in the world, and I lost it all. They did a reverse split and it fizzled down to virtually nothing. Those mishaps aside.....I've done well looking to the future. So....yes I could be wrong.....but I put my thoughts out there and they are "just predictions" ......so take them for what they are worth, if anything.

Anyhow, I sure hope I'm wrong and full of hot air and everyone can laugh at me later as well as now. :)

.
 
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IMHO, overall, your observations / thoughts are spot on.

I've personally reduced my domain portfolio from over 1,300 to under 275, with a final target of around 175.

Multiply that by numerous other domainers and end-users (ie. Verizon reportedly), and the result is depressed prices; way too much supply and too few buyers with money to spend...

That last part in italics is key ... there are still many perspective, motivated buyers who would like to buy, but simply don't have any money to buy anything with...

For example I have AllSkin.com for sale - had a serious bonafide offer last year at $2500, but no sale because while the buyer really wanted it, they couldn't raise the funds; chicken and egg problem - one want to start a business, but first need money... in "normal" times, a loan would solve that ... but these days, unless one has excellent credit and much assets, loans are difficult to come by right now, but I digress.

For many domainers, parking could be the straw that breaks the camel's back ... if some major parking companies merge / fail and/or RPC drops even more that could result in massive bulk drops unlike anything seen before, further depressing prices likely leading to a mass exodus of domainers.

As it stands now, things will likely get much worse.

If ICANN had any sense, they'd strongly encourage registries (ie. VeriSign and PIR) to reduce registration / renewal fees by 50% immediately. That change would allow registrars to profitably register domains for low as $4. That dramatically would increase business while, very importantly, re-energizing the domain market.

Ron
 
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Strong domains will remain strong domains. Sub-prime domains will drop (hopefully along with a few useless ccTLD and gTLD's)
 
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It will be a domino effect. All the domainers without a solid PPC earnings or earnings from elsewhere will have to sell at rock bottom or fold up shop.

I can't wait. I am always a buyer even in bear times as these. Finding deals is just getting easier. I make income from my developed sites not my parking so I could care less about parking. I get about 2% of my income that way.

The implosion of domaining imho isn't hard to predict but keep in mind it's not nearly the end of domains. A lot of domainers on the fringes will fall apart. Guys relying on resale or parking and barely make reg fees are gonna lose it all the second their CC's are maxed out. I'll happily take their domains off their hands via a closeout or from a drop.

Strong domains will remain strong domains. Sub-prime domains will drop (hopefully along with a few useless ccTLD and gTLD's)
Yup.

As the old saying goes...cash is king. Having cash in the near term to ride this out and find deals is going to make some players very wealthy imho. It could be 2-3 years out but holy crap is 2012 gonna be interesting.

I myself am renewing about 80% of my portfolio. Mostly letting non-CNO's drop first along with a few non-earners that I have removed from my development list. Renewal is still cheap at about $8 a pop.

9. If you are sitting on cash…..there is a chance to do something like Frank Schilling did in 2000-2002. Domainers will be forced to drop quality domains. IF you have cash you could become very wealthy if you execute correctly.

Yup. I think even broke domainers falling out realize they are screwed. They may want to stay in domaining but simply have no choice when faced with renewals and real life bills. Everyday this is more and more a buyers market. Eventually capital will open up and the consumers will come out. This will all be over and those holding the good domains will be the winners.
 
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Everyday this is more and more a buyers market. Eventually capital will open up and the consumers will come out. This will all be over and those holding the good domains will be the winners.
Seems like the mega-domainers with serious money will have the best seats in the house, though . . . I'm sure they see potential, too.

Wonder if Latona's daily offerings would graph out to mirror the economy or what has been predicted in this thread?
 
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