For this analysis I again looked at the brand names in three categories: invented (Klaxoon), keyword (OpenPhone) and hybrid (Riskified). I divided the list into brands that did not contain or resemble any dictionary words (invented), brands that consisted exclusively of correctly spelled dictionary words (keyword) and all the rest (hybrid).
When I evaluated the content of the hybrid and keyword based domains I noticed there was an absence of popular keywords like chain, cube, cyber, buzz, buy, card, chimp, click, care, data, digital, fit, fuel, local, media, mobile, net, ninja, sale, sell, stat, stack, swipe, style, tap, travel, talk, and wire.
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