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.tv State of the Dot TV (.tv) Market

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I just posted a graphic on X, from NameBio showing the steady decline in .tv aftermarket sales since 2012.


(sources: Private, Sedo, Atom, DaaZ, DomainMarket, Afternic)

I cannot find any recent threads on this ccTLD, so let's discuss: Do you think there is a case for .tv ever having a revival? Or will it continue to dwindle away to nothing?

There are still sales, but fewer and further between, now averaging less than one reported sale per month for the past year. That is dismal.

However, of the occasional random keywords that do sell, some can still reach into the high 4 and low 5 figures ($5k - $20k range). This can make for a high ROI and potential risk reward if such names can still be acquired cheaply, or if it is a highly targeted name that fits the extension well. However, from what I can see the sales are not limited to targeted keyword hacks like reality.tv or watch.tv, it can still be any solid keyword that might have a shot of selling.

On the other hand, with so few sales ocurring the STR may be too low to warrant continuing to hold a large number of names to where you might be able to sell at least one a year. I'm not sure if the maths will work.

Let's also leave aside the shenanigans of the .tv registry messing with prices which is an old conversation I don't believe is still relevant to dredge up here.

People still use the term TV, afaik. In that sense, being to the right of the dot it still makes sense, in the same way that .ai makes sense, albeit nowhere near it by the numbers. Either the .tv TLD is no longer deemed as desirable, or there may be other reasons contributing, like it not being a hot startup sector, or people today think more of streaming than of tv, or other related factors.

By the same token if you check Namebio for KeywordTV.com sales, the numbers are also relatively few, but the monthly sales volume in this case has remained flat since 2012, having always been that way.

Now, if we invert the source selection on Namebio to show only those venues where domainers buy at auction of expiring inventory, then we see that it appears .tv names are still being sold at a decent clip to investors. There have been already more than 100 such sales in the past 3.5 months. Which begs the question as to whether some are still making good enough end user sales to continue to reinvest. (Of course a few of those expiry sales may be due to SEO value, but it would be in the minority).

Would anyone care to share if they are still having luck with .tv? I personally still own 5 names, which is few, almost too few to care about at this point. Have not had a sale since 2019 but it was a decent sale - Rehab.tv for $9k which is reported in Namebio. Thus it seemed worthwhile to continue renewing my others. It even seems tempting to continue to invest some on strong keywords, but it's getting harder to justify with the dwindling volume in reported sales.

Let's here your thoughs on the future of .tv.
 
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The views expressed on this page by users and staff are their own, not those of NamePros.
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Good topic and I appreciate you bringing it up. There are a lot of reasons for the current state of .TV. I still believe the extension is valid in terms of end users and why it "makes sense". Been in .TV for 20 years this December. I do fundamentally think there are some issues:

1.This is the #1 reason. Godaddy has done 0 marketing of the extension since the purchase of the registry. I have reached out to the registry and other staff and it has gone on deaf ears. They are not doing any marketing, auctions and are taking back drops. They also aren't providing any insight on what the future may hold. Investors can not even bid for reserved assets so they are just sitting on the shelf without any "real use". They have an Instagram account and website at turnon.tv, but it's not much. With the amount of capital they have, it's just not there. This is why you are seeing .xyz and .ai sales skyrocket. They have created buzz.

2.A lot of older .TV investors are leaving or have left the space due to the uncertainty of how the extension is going to be handled and quite frankly they are burnt out. Most of the folks I knew back in the day are long gone and don't plan to return unless there are changes.

3.The lead quality and transparency on a majority of these brokerage houses is dismal at best. Qualification is spotty, information on the buyer is scarce or not disclosed and most of them are tire kickers. A few years ago, I personally had close to $200,000 of gross sales in .TV fall apart due to the buyers not funding or changing their mind even when I agreed to their price.

4.Personally, I have had to take a much closer look at my own .TV portfolio and have had to let go of names that aren't generating offers where renewal costs can make a dent in the bottom line. The extension has been profitable but these other macro factors do concern me a bit. On a side note, I am still generating sales. I even had a five figure sale a while ago too, so the demand is there, even if its not as high.

5.The interesting thing is you are seeing expired auctions pick up in sales value. .TV Numbers are huge for Chinese investors as they are willing to buy that inventory. Funny how expired names will get a bid on the same name, but if you just hold, they won't get any offers.

Hope this helps. If anyone works for Godaddy and get some real answers, it would be great. I have talked to multiple registrars about promoting .TV and tons of other suggestions and it hasn't gone too far.

Cheers,
A
 
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Thank you, your feedback is much appreciated.

Good topic and I appreciate you bringing it up. There are a lot of reasons for the current state of .TV. I still believe the extension is valid in terms of end users and why it "makes sense". Been in .TV for 20 years this December. I do fundamentally think there are some issues....
 
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.TV has been around for a hell of a long time and most of what was/is usable has been registered. TV domains today really have to be at the pinnacle of desirability to catch a developers or speculators eye. Couple that with the expectation of quality content by the viewer leads most domainers to shift away from what may be assumed as a high-cost development and maintenance,

That said a few have made money with TV sales channels development. You can repeat your product showing in this format. My personal belief is that .TV has had its hay-day. The very best will be recycled and new products will still launch using Preferred Branding (under .TV) But, even those launches don't expect to stay around for more than a year or two under the .TV banner.

There are exceptions to the rule as some product innovations can hold a market share far beyond expectations. If it's quality content viewers are expecting Streaming which constantly needs updating. If it's product based, then once viewed you've pretty much grasped all there is to know on your first and only view.

.TV is never going to rise beyond what we see today IMHO. Those early glory days just aren't there with a 1,500 extension availability, which wasn't there at .TV's best times. Today it's probably and mostly phonecam streamer use.

I will add, Markets learnt that the basic TV experience is a casual sharing experience (3dtv being the perfect non-sharing isolated experience) It would need some remarkable TV innovation to bring the extension back into the mainstream and I don't mean immersive Goggles/glasses or the like
 
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1.This is the #1 reason. Godaddy has done 0 marketing of the extension since the purchase of the registry. I have reached out to the registry and other staff and it has gone on deaf ears. They are not doing any marketing, auctions and are taking back drops. They also aren't providing any insight on what the future may hold. Investors can not even bid for reserved assets so they are just sitting on the shelf without any "real use". They have an Instagram account and website at turnon.tv, but it's not much. With the amount of capital they have, it's just not there. This is why you are seeing .xyz and .ai sales skyrocket. They have created buzz.
Facts
 
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.TV has been around for a hell of a long time and most of what was/is usable has been registered. TV domains today really have to be at the pinnacle of desirability to catch a developers or speculators eye. Couple that with the expectation of quality content by the viewer leads most domainers to shift away from what may be assumed as a high-cost development and maintenance,

That said a few have made money with TV sales channels development. You can repeat your product showing in this format. My personal belief is that .TV has had its hay-day. The very best will be recycled and new products will still launch using Preferred Branding (under .TV) But, even those launches don't expect to stay around for more than a year or two under the .TV banner.

There are exceptions to the rule as some product innovations can hold a market share far beyond expectations. If it's quality content viewers are expecting Streaming which constantly needs updating. If it's product based, then once viewed you've pretty much grasped all there is to know on your first and only view.

.TV is never going to rise beyond what we see today IMHO. Those early glory days just aren't there with a 1,500 extension availability, which wasn't there at .TV's best times. Today it's probably and mostly phonecam streamer use.

I will add, Markets learnt that the basic TV experience is a casual sharing experience (3dtv being the perfect non-sharing isolated experience) It would need some remarkable TV innovation to bring the extension back into the mainstream and I don't mean immersive Goggles/glasses or the like

This can just be a narrative we can assume, but the reality is marketing can change the psychology of anything over a period of time. For example, look at .xyz. No one thinks it made any sense when it launched. The marketing has done its job and now blockchain and crypto firms prefer .xyz due to its hip, edgy way to showcase the company or new venture. They found a pocket and exploited it to create an unfair advantage. This is what is missing with .TV. I can tell you that if marketing muscle was behind the extension, .TV registrations, aftermarket sales, domainer activity and use case would skyrocket.

In theory, .TV has been plagued with an absence of marketing from Verisign, Demand Media and now Godaddy. The extension has promise, but has been in the wrong hands for it to reach that next level of velocity. In addition, there are folks who have done very well in .TV WITHOUT that marketing.

Just my two cents.

A
 
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In fairness to myself, The OP asked for thoughts on the Future of dot TV. If every post on NamePros required substantiated facts before sharing, then half of the posts on NP wouldn't exist. Opinion is what it is. I have nothing against .TV , When it was the first extension to be reassigned from it's Country Code, I like many thought what a great idea. TV in domain names has served me well to the tune of $xx,xxx.

But lets face it, If traction relies solely on an extensions promotion by those selling it, then sooner or later it was going to wane. The chart posted by the OP even shocked me. Godaddy and others will continue to shift their position on marketing therefore I am going to assume, that their Headlining of .TV was no longer bringing in the returns. It's certainly not the attention catcher it once was.

I would hope domain investors would today view .TV as a usable but fringe appeal. If I came across an available Cracker of a domain in .TV I would certainly register but for me It would need a strong Geographical appeal, not just because it is popular in other extensions.

Good luck to those that still hold them, but as the OP's chart shows the decline in TV registrations didn't come suddenly
 
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I just posted a graphic on X, from NameBio showing the steady decline in .tv aftermarket sales since 2012. By the same token if you check Namebio for KeywordTV.com sales, the numbers are also relatively few, but the monthly sales volume in this case has remained flat since 2012, having always been that way.
Reported sales are not the best way to analyze the 'TV' domain market.

Primarily because the 'Media Domain' ecosystem predates the web, and 'Media Brokers' rarely report sales to Namebio. Or, join domainer forums.

So unless you follow the trades, or are granted paid or "observer status" access to media company discussion groups -because you're a TV channel owner-operator, the best market view remains through Search.

โ€ข ".TV" websites = About 2,960,000 results
โ€ข "TV.com" websites = About 48,100,000 results


Of course, TV.com gets no registry marketing either, but it is a .com. And that's the fact that matters most when it comes to domain name sales.

Legacy wise, I still own both, but now if the TV.com is not available I will pass... simply because paying twice as much for an asset of lessor market value, that I'll likely have to hold for twice as long, is not a wise investment.

.TV registry marketing won't change the math. To remain competitive,
the cost of a .TV domain simply needs to be the same as a TV.com.
 
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This can just be a narrative we can assume, but the reality is marketing can change the psychology of anything over a period of time. For example, look at .xyz. No one thinks it made any sense when it launched. The marketing has done its job and now blockchain and crypto firms prefer .xyz due to its hip, edgy way to showcase the company or new venture. They found a pocket and exploited it to create an unfair advantage. This is what is missing with .TV. I can tell you that if marketing muscle was behind the extension, .TV registrations, aftermarket sales, domainer activity and use case would skyrocket.

In theory, .TV has been plagued with an absence of marketing from Verisign, Demand Media and now Godaddy. The extension has promise, but has been in the wrong hands for it to reach that next level of velocity. In addition, there are folks who have done very well in .TV WITHOUT that marketing.

Just my two cents.

A

I agree. Nothing attracts a crowd like a crowd.
 
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In fairness to myself, The OP asked for thoughts on the Future of dot TV. If every post on NamePros required substantiated facts before sharing, then half of the posts on NP wouldn't exist. Opinion is what it is. I have nothing against .TV , When it was the first extension to be reassigned from it's Country Code, I like many thought what a great idea. TV in domain names has served me well to the tune of $xx,xxx.

But lets face it, If traction relies solely on an extensions promotion by those selling it, then sooner or later it was going to wane. The chart posted by the OP even shocked me. Godaddy and others will continue to shift their position on marketing therefore I am going to assume, that their Headlining of .TV was no longer bringing in the returns. It's certainly not the attention catcher it once was.

I would hope domain investors would today view .TV as a usable but fringe appeal. If I came across an available Cracker of a domain in .TV I would certainly register but for me It would need a strong Geographical appeal, not just because it is popular in other extensions.

Good luck to those that still hold them, but as the OP's chart shows the decline in TV registrations didn't come suddenly

Also valid points. Marketing cannot hurt though, but could certainly help. In the case of .xyz, I believe the extension was greatly assisted by Google's adoption of Alphabet and ABC using .xyz. If tomorrow Apple or Google launched a major brand on .tv, that alone would likely reverse the trajectory of the market for a new generation of startups and end users in the media industry to start coveting .tv again.
 
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Let's here your thoughs on the future of .tv.

I'm still holding a dozen or so .tv names. The ones that didn't make sense I let go long ago (not even a fourth have been picked up).

It is an extension I always liked but as someone said above, its heyday has passed (like .mobi) but for a name that makes sense, an end user or long hold investor might come along and offer a decent amount.

To my mind, it has bottomed out...if the entity that owns it decides to promote it, sales will pick up.
 
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I should also mention, fwiw, i think the Nambio chart showed it was declining since even prior to 2012, however in 2011 there was a huge spike on one of the months (maybe Sedo had a .tv auction?) that made the scale of the chart too hard to read when zoomed out further.
 
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Also valid points. Marketing cannot hurt though, but could certainly help. In the case of .xyz, I believe the extension was greatly assisted by Google's adoption of Alphabet and ABC using .xyz. If tomorrow Apple or Google launched a major brand on .tv, that alone would likely reverse the trajectory of the market for a new generation of startups and end users in the media industry to start coveting .tv again.

  • Twitch.tv - A major live streaming platform primarily focused on video game streaming and esports
  • Plex.tv - A media server and streaming platform
  • MyCanal.tv - A French television service
  • Pluto.tv - A free streaming service with linear TV channels
  • Periscope.tv - Twitter's former live video streaming platform
  • DAZN.tv - A sports streaming service
  • IMDb.tv - Amazon's free streaming service (now known as Amazon Freevee)
  • Fubo.tv - A sports-focused live TV streaming service
  • Tubi.tv - A free ad-supported streaming service
  • MLB.tv - Major League Baseball
Most of these are redirects or we never hear about them pushing the extension.
 
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My understanding is that Leigh Aragon manages the .TV registry at Godaddy. May be worth others reaching out to her to see if there is any feedback/plans regarding the extension. The more people that ask may push the registry to take action.

Email: [email protected]
 
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My understanding is that Leigh Aragon manages the .TV registry at Godaddy. May be worth others reaching out to her to see if there is any feedback/plans regarding the extension. The more people that ask may push the registry to take action.

Email: [email protected]

Aaaaa...so my friends...don't know what is happening with .TV manage by Godaddy - LOL
They make warehouse from aprox 1 year
Yeh GD MAKE WAREHOUSE so basic any valuable .TV start from LLL . NNN and names like Acquire.tv , Ali.tv , Red.tv , 889.tv etc..aprox all domain names that have a minimum reg. 100 TLD's are all RESERVED & THEY WILL NOT COME BACK FOREVER ( not even as Premium reg. price ) or when GD think they need CASH , or possible to be sold on behind back doors like "hire a GD broker" - LOL
...how come this is not know by you friends ???????
Why do you think price RISE on NN , NNN .tv like skyroket or LLL or any good .TV

:xf.wink::xf.wink::xf.wink:

i don't have money much as i want to acquire .TV
 
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cheapest renewal is at spaceship at $24.98 and its just cheaper to reg a 123tv(dawt)com than pay for 123(dawt)tv also. ty.
 
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.tv is pricey but it is hard to let go of some of my gems.

Anyone have any notion what GD plans to do?
 
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