Get your catchy domain at


As 2021 comes to an end, it is time to reflect on our performance as well as several insights that continue to guide our journey.

First of all, I would like to express my sincere gratitude to our entire creative and seller community who have continued to support our platform via their ongoing participation, trust and feedback. As a result of the Pandemic, both 2020 and 2021 have been difficult years for many in our community as well as our internal team. However, these tough times have also made all of us more resilient, and I wish everyone best of health and success as we move into 2022.

On the business front, we have continued to see a record level of demand for branding and naming as more and more startups and brands continue to launch across the globe. I would like to take this opportunity to break down our key learnings and insights.


  • Unique Marketplace Visitors: 23.5 Million (+77.5%)
  • Net New Users: 23.38 Million (New users is an important metric because it means that more than 90% of visitors being brought to the platform are new buyers who are potentially looking for a name)
  • Premium Listings: 123,000 (+71%)
  • Marketing Investment: > $2M (+85%)
  • Marketplace Revenue: +123%
  • Marketplace Listings Growth & Revenue
  • Paid Marketing, Visitors & Revenue
  • Organic SEO
  • How Do We Reinvest Revenue?
  • Summary
  • Key Insights
  • How do Buyers Find Names?
  • Popular Industries
  • Root Word Analysis
  • TLD Level Analysis
  • Number of Extensions Registered
  • Top Searches
  • Contest Loves vs Sell Through Rate
  • Key Initiatives and Features added in 2021
  • Looking Ahead
  • Closing Thoughts

read more


Top Contributor
It was a genuine question @Lox. S.H. is a great platform for selling brandable domain names and a very powerful resource for marketing agencies and brands. I've visited S.H. many times for research and logo inspiration. All I wanted to know is how many of 123000 listings resulted in sales? It's a fair question. This is a discussion forum where people ask questions. Users also have the right not to answer questions. Maybe it's classified information.
Last edited:
Top down