NameSilo

SEO: Does Google Prefer Shorter Domains?

Labeled as question in General Domain Discussion started by MTB, Oct 7, 2019 at 10:10 PM.

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  1. MTB

    MTB Established Member

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    Howdy, quick question about SEO. If you had xxxtaxis.com, xxtaxis.com and xtaxis.com is there anything in Google algorithm that would give preference to the x version, before xx and xxx versions? Thanks
     
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  2. Haykay2005

    Haykay2005 Top Member VIP

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  3. MTB

    MTB Established Member

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    Let's say you have L+KEYWORD, or KEYWORD+L, or LL+KEYWORD, or KEYWORD+LL it makes no difference to Google algo?
     
  4. urlurl

    urlurl Top Member VIP

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    length of the name means very little if anything with SEO - its all about content and popularity of a site
     
  5. SasirekaS

    SasirekaS New Member

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    Google has a simple answer: It does not differentiate based on what domain extension is used. However, Google prefers shorter and relevant web addresses over longer ones.Although search engines have no problem crawling or indexing either variant, for SEO-based reasons it's better to use static URLs rather than dynamic ones. The thing is, static URLs contain your keywords and are more user-friendly since one can figure out what the page is about just by looking at the static URL's name.
     
  6. MTB

    MTB Established Member

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    So you're saying Google wouldn't give preference to a .com over a .info? That's hard to believe, since .com vs .info must be 99% .com and since .info is easier to register would be associated a lot more with spam. Also, the example taxis.com is mathematically closer to the keyword "taxis" than xxxtaxis.com, and I would assume (!) that Google would give some preference to the shorter domain, or not?
     
    Last edited: Oct 8, 2019 at 6:08 AM
  7. comati

    comati Established Member

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    the real question is do you want to get into seo yourself or do you want to buy domains to resell to seo pros?

    in the first case, you have a lot to learn and this is one of the worst places to get advice.
    in the second, DON'T. i guarantee you'll not make any money.
     
  8. MTB

    MTB Established Member

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    Thanks for your comment @comati - I do understand SEO, but it appears that for example shorter .com domains generally rank higher than longer .com domains. That could just be because they're more memorable and therefore more popular. I was just wondering if there's some specific part of Google's search algorithm that looks at domain length and TLD. It appears not.
     
  9. lock

    lock PremiumNameDomain.com VIP

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    It doesn't matter but my short names perform.
     
  10. Recons.Com

    Recons.Com Top Member VIP

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    Here is the thing:

    1. Better and more reputable looking names get better ctr on Google, because that is human psychology.

    2. Google adjusts ranking based on response rate.

    3. Indirectly, Google does reward reputable looking names. And shortness is big part of it.
     
  11. MTB

    MTB Established Member

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    According to NameBio, number of characters in SLD (stats for 2019, $100+ sales):

    1 char = 16 sales; Vol = $34,600; Av. sale = $2,161
    2 char = 168 sales; Vol = $3.2m; Av. sale = $18,900
    3 char = 1,761 sales; Vol = $4.9m; Av. sale = $2,803
    4 char = 5,993 sales; Vol = $7.7m; Av. sale = $1,287
    5 char = 9,443 sales; Vol = $41.7m; Av. sale = $4,412
    6 char = 7,827 sales; Vol = $8m; Av. sale = $1,026
    7 char = 6,746 sales; Vol = $8.4m; Av. sale = $1,247
    8 char = 7,703 sales; Vol = $7.1m; Av. sale = $927
    9 char = 7,106 sales; Vol = $5.7m; Av. sale = $797
    10 char = 6,912 sales; Vol = $8.1m; Av. sale = $1,165
    11 char = 6,232 sales; Vol = $4.9m; Av. sale = $789
    12 char = 5,429 sales; Vol = $3.3m; Av. sale = $604
    13 char = 4,545 sales; Vol = $2.8m; Av. sale = $608
    14 char = 3,861 sales; Vol = $2.2m; Av. sale = $573
    15 char = 3,057 sales; Vol = $1.7m; Av. sale = $563
    16 char = 2,309 sales; Vol = $1.5m; Av. sale = $643
    17 char = 1,806 sales; Vol = $831k; Av. sale = $460
    18 char = 1,326 sales; Vol = $611k; Av. sale = $461
    19 char = 964 sales; Vol = $620k; Av. sale = $643
    20 char = 680 sales; Vol = $282k; Av. sale = $415
    21 char = 515 sales; Vol = $241k; Av. sale = $469
    22 char = 343 sales; Vol = $146k; Av. sale = $428
    23 char = 205 sales; Vol = $81k; Av. sale = $398
    24 char = 156 sales; Vol = $67k; Av. sale = $429
    25 char = 116 sales; Vol = $65k; Av. sale = $560
    26 char = 51 sales; Vol = $15k; Av. sale = $309
    27 char = 40 sales; Vol = $9k; Av. sale = $238
    28 char = 33 sales; Vol = $9k; Av. sale = $272
    29 char = 25 sales; Vol = $9k; Av. sale = $375
    30 char = 7 sales; Vol = $2k; Av. sale = $303
    31 char = 10 sales; Vol = $2k; Av. sale = $254
    32 char = 6 sales; Vol = $1k; Av. sale = $254
    33 char = 3 sales; Vol = $379; Av. sale = $126

    At the lower end, a lot of these domains are business groups, townships, charities and community associations.
     
    Last edited: Oct 8, 2019 at 8:52 AM
  12. NameJi

    NameJi The Domain Lover Gold Account

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    Google ranks a site based on keywords, high-quality content and high-quality backlinks. Short names does not matter to google. They matter to humans to remember the brand and spread word of mouth.
     
  13. Drongy

    Drongy Upgraded Member Gold Account

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    They don't care about the extension, they do care about keywords and quality of the name. If you have a keyword domain name and then the slugs are extra keywords then you have another SEO strategy on your hands.
     
  14. MTB

    MTB Established Member

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    Interesting to know if the point @Recons.Com made about click-thru rate and short domains plays a part in Google algorithm?

    According to BuiltWith (https://trends.builtwith.com/analytics/Google-Analytics) Google Analytics is used on around 90% of the world's top 10,000 websites. So Google would have detailed data about CTR (from search), then bounce rate, page views, time on site, etc, which I'm sure they use in ranking.

    I can only speak from personal experience that I click on shorter DN's more and they tend to have better content. Google's Matt Cutts has stated in the past that long exact-match keyword domains don't have the same power as they used to.

     
    Last edited: Oct 8, 2019 at 9:20 AM
  15. dande

    dande UNNATURE.COM VIP

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    The shorter the better. That's true in every aspects of domain name, including the SEO
     
  16. Anne L.

    Anne L. Upgraded Member Gold Account

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    If a user visits a site repeatedly (be it because of a short and easy-to-remember domain name), Google chalks it up as good UX (one factor of good user experience/user interaction).
     
  17. Anne L.

    Anne L. Upgraded Member Gold Account

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  18. MTB

    MTB Established Member

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    @Anne L. based on your great infographic (thanks!), Google search considers the following signals in relation to the domain name:
    1. Domain age
    2. Domain registration length
    3. Domain History (drops/many owners)
    4. Keyword(s) in SLD
    5. Keyword as first word in SLD
    6. Exact Match Domain
    7. Public v Private Whois
    8. Country TLD (good for that country)
    9. Penalized whois owner
    10. IP address activity
    Nothing about character-length of domain. Interesting...
     
  19. NameDeck

    NameDeck Design. Develop. Deploy. VIP

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    There's are lot of crap in that infographic. Some quotes date from 2006. C'mon people...

    If you're worried about SEO forget about domains and start looking at your content.
     
  20. MTB

    MTB Established Member

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    I think it's a legitimate question when buying or selling a domain name to ask how will be ranked in Google. Not all domain names are equal in Google's algorithm. Yes, content is key, but domain factors are important to - both to the registrant/trader and to the end-user.
     
  21. Anne L.

    Anne L. Upgraded Member Gold Account

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    Please check: Page Level Factors

    1. URL length
    2. Keyword in URL

    In your example:
    xxxtaxis.com, xxtaxis.com and xtaxis.com

    xxx - may be a 3-letter-word relevant to your business that will have extra search volume when joined with taxis
    resulting to:
    taxis:search volume (S.V.) + xxx taxis S.V. + xxxtaxis S.V + xxx taxi S.V. + xxxtaxi S.V


    as against:

    xx - 2-letter-word relevant to your business

    resulting to:

    taxis search volume + xx taxis search volume + xxtaxis S.V. + xx taxi S.V. + xxtaxi S.V.



    as against:

    x - 1-letter relevant to your business

    resulting to:

    taxis search volume + x taxis search volume + xtaxis S.V. + x taxi S.V. + xtaxi S.V.



    Compare the three and check which has the highest total search volume and factor this in your decision.



    Notwithstanding the additional search volume from the additional letters though, if your business is a taxi fleet (or taxis), the shorter dictionary word: taxi.com is the best choice. Next is taxis.com. That's URL length, keyword in URL and Branding overlapping.



    Please also check :

    3. User Interaction : Repeat Traffic

     
  22. NameDeck

    NameDeck Design. Develop. Deploy. VIP

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    The question is legitimate but that's no excuse for people to spread decades old info that's outdated.

    What @Anne L. Posted above is a fine example of how things work. But even if you're a taxi company you can easily outrank taxi.com without the word taxi in your (longer)domain.

    SEO wise it really doesn't matter at all what domain you use.
     
    Last edited: Oct 8, 2019 at 1:02 PM
  23. Anne L.

    Anne L. Upgraded Member Gold Account

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    Hi,

    If you are exerting the same SEO effort on the two domains(all things being equal except the domain, one with the word taxi and one without), the website with the word taxi in the domain will rank higher since keyword/s in a domain is a ranking factor.




    Here's the same infographic being used by a reputable SEO company: https://www.bluecorona.com/blog/google-ranking-factors-2018


    and the source: Backlinko
    https://backlinko.com/google-ranking-factors
     
    Last edited: Oct 8, 2019 at 1:17 PM
  24. NameDeck

    NameDeck Design. Develop. Deploy. VIP

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    Most probably so. But that's no real world scenario. That's backwards thinking.
     
    Last edited: Oct 8, 2019 at 1:19 PM
  25. MTB

    MTB Established Member

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    I think Google would rank taxi.com above taxi.biz with two equal sites, for the reasons mentioned above. Otherwise taxi.biz and taxi.com would be worth the same amount - and their obviously not.
     

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