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Sending emails to end-users, do you include price?

Labeled as question in Domain Selling and Domain Sales, started by Greg, May 21, 2009

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  1. Greg

    Greg Top Contributor VIP ★★★★★★★★★★

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    I have read arguments for and against including a price in your initial letter to end-users. I am looking to see what works best for everyone and why.

    I'll start off...

    I test different email templates, some with price and some without. I have just completed my first end-user sale with a template that included the price. I have had several "how much" inquiries but have yet to close a sale without the price. I even got a phone call 2 minutes after sending an email without the price stating that they would think about it.
     
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  2. shockie

    shockie Top Member VIP ★★★★★★★★★★

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    you can always initially contact them without a price, and if they don't bite at all then try again with a price range. often times, people don't bother with anything (domains or any other good) that doesn't have a price, because it's assumed that it's just ridiculous.
     
  3. Jeff

    Jeff Emeritus VIP ★★★★★★★★★★

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    Generally, I would not include a price in the initial END USER email approach ... can you post your End user marketing letters to contrast; both the one that was successful with the price, and the ones where the price was ommitted for our review (and possible refinement)? :gl:

    -Jeff B-)
     
  4. DotWeekly

    DotWeekly DotWeekly Founder DotWeekly Staff VIP ★★★★★★★★★★

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    I include a price but back it up with facts ;) on why and how I came up with that price.

    Then provide benefits of owning the domain etc.
     
  5. dbtbandit67

    dbtbandit67 Team USA ★★★★★★★★★★

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    no, i have not included prices in the first initial email. i did that in the follow up email along with another sales pitch more tailored to that specific end user.
     
  6. Greg

    Greg Top Contributor VIP ★★★★★★★★★★

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    thanks
     
    Last edited: May 25, 2009
  7. FPForum

    FPForum Top Contributor VIP ★★★★★★★★★★

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    I never include price in the first email. I keep my first email short and to the point that the name is for sale. This also may leave them wondering and more interested. Then, when they respond asking "how much" I shoot them a nice sales pitch that includes my price and exactly why/how I came up with that number.
     
  8. Mking

    Mking Established Member

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    Old as this thread is, this may help someone. My advice: Never ever....ever include the price straight out. It's the equivalent of going to someones front door, dangling your wares in their face then shoving your hands out for money without any formal introduction. It's tacky, and usually gets the potential buyers back up. I always introduce myself and why I am contacting them. On the occasions I have taken the advice to include price, it has either gone nowhere or even got me blocked. So be warned.
     
  9. jhm

    jhm Glazed

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    Pretty much nailed it

    If dealing with a particularly premium domain, I would rather mention offers that I've turned down. Depends on who you're dealing with ...in a dreamland scenario, if your buyer is an international company, best to keep quiet price wise and let them talk
     
  10. pinkdragon

    pinkdragon Established Member

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    I send a price for low cost names (up to $500).
     
  11. UmerK

    UmerK Established Member

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    Your experience doesn't mean it is going to be same for everyone.

    I include price 90% of the time and have gotten many bin sales in region of 299-799.

    An email without price will get you many how much responses but less deal closures.
     
  12. Mking

    Mking Established Member

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    I can only advise from my experience, people are free to decide for themselves.

    As for your sales rate, with a bin price included, this is impressive particularly for cold outbound emails. However, methinks there are some variables that lead to these great stats. Maybe there are things you do include or don't include in your emails or research - who knows. My advise is targeted at the new comer, the people who are using the standard email templates provided here and wondering why they are not seeing results. I was always taught to warm a lead up before trying to close a deal, and I have found this to ring true.

    Probably the best thing to do is try both and see what happens, I can only say that my response rate (and closing rate) is much better when I send an introduction without a Bin price.
     
    Last edited: Sep 26, 2021
  13. UmerK

    UmerK Established Member

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    Fair enough.

    For anyone starting out and new, they need sales and sales come quickly when you put a price upfront.

    I have seen real examples where a buyer replied saying not interested and when later asked why? He mentioned the idea that he thought it was going to cost a lot.

    Putting a bin in email under 1K converts better.

    As far as it being seen a sign of desperation and all - well we wouldn't outbound if we weren't desperate lol so I think it's fairly OK to come across desperate and make sales rather than leave potential buyers ignoring you merely because it had no price.

    A lot of conventional wisdom in my experience is invalid including the usual like warming up leads, warming up emails and using a professional emails - I do not one of these and yet I'm doing OK.
     
  14. Mking

    Mking Established Member

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    In the pursuit of success with selling domains, I will always stand to be corrected and to learn. For some reason, when I include the bin price, people I contact act like I'm "shaking them down for money". But hey, I am willing to revisit this.

    Do you have any email templates that you use? Is there anything that you say? This week I will once again try including the bin price and see what happens
     
  15. mems

    mems Established Member ★★★★★★★★★★

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    I agree with this.
     
  16. kam

    kam Top Member PRO VIP ★★★★★★★★★★

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    Agreed.

    If you don't include the price, you're wasting the buyer time and also wasting your own time.
    And in the eye of the buyer, you're just one of the people whom sending them unsolicited email and spamming them.
     
  17. Xiberia

    Xiberia Established Member ★★★★★★★★★★

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    Yeah, I hate people assuming I'm not a mind reader and instead save my time by getting to the point immediately, asking if I want X product for Y price.

    I prefer a boring, insincere, time-wasting life story with crucial information omitted so the spammer can kid themselves they're not really spamming me, but that I showed an interest in the garbage they're trying to avoid spending another $8 on renewing.
     
  18. kam

    kam Top Member PRO VIP ★★★★★★★★★★

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    When you think you are smart and you can milk the maximum amount of money from the buyer by not including the asking price. :xf.rolleyes:
    The buyer may also think they are smart and will be able to lowball you to get the domain at an extremely low cost.:xf.rolleyes:

    In my opinions, for the domain within the range of $500 - $10000, you better just included the price. If you don't do it, you may receive better response rates but most of them just having fun to lowball you.
     
    Last edited: Sep 26, 2021
  19. Mking

    Mking Established Member

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    I don't think anyone's trying to be smart or milk the buyer by not including the price in the first email. For me, it just seems abrupt for a cold email, where you have no initial interaction to just state the price. People nowadays are so wary of email scammers and such they can slam up a barrier even if there's no reason to.

    For me, I feel best when I introduce myself, my domain and it's benefit and then wait for them to ask for more information. This seems more reciprocal, like knocking on a door and asking to be let in.


    But according to some here, including a Bin price in the first email works for them. Until I witness this myself I have to keep a healthy dose of skepticism, particularly since most people are keeping tight lipped (which is fair enough) on their particular techniques.
     

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