I have read arguments for and against including a price in your initial letter to end-users. I am looking to see what works best for everyone and why. I'll start off... I test different email templates, some with price and some without. I have just completed my first end-user sale with a template that included the price. I have had several "how much" inquiries but have yet to close a sale without the price. I even got a phone call 2 minutes after sending an email without the price stating that they would think about it.