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information Saudi Arabia’s ITC.sa rebrands as Salam.sa

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The Integrated Telecom Company (ITC) has announced a rebranding of the company to ‘Salam’. The new brand identity defines the company as human-centric, providing comprehensive and innovative solutions that will enable customers to reach new heights within a digitised society.

Speaking about the rebranding, Osama Al-Dosary, CEO of Salam, said: “The name ‘Salam’ reflects our drive to initiate conversation and focus on people and connections. This is represented in our new brand slogan: ‘Where you connect.’ Salam fits our brand principles of being agile and always helping customers to find the most suitable solutions, with vibrant and positive energy.”

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