I am thinking Rick has a unique view of a domains worth.
I am sure most domainers would have been happy to have sold the name for $10,000.
Thats the difference with Rick, he has been saying for a long time, corporate America has missed the boat with domains. He is not going to let any of his names go for anything less than what he feels the name is worth. Of course when you have a big fish on the line, it is worth the struggle to slowly reel it in.
This is a real eye popping sales price and domainers could benefit from seeing the potential for the end user when the perfect name lands in their lap.