advice Rick Schwartz Discusses Domain Traffic Leakage

[News]

It is generally assumed that operators of websites on non .com domain names will lose some traffic to the .com domain name. Even savvy Internet users can accidentally navigate to a brand matching .com domain name instead of the correct domain name. Depending on how the .com is being used, lost traffic can either be a relatively minor issue to a big problem...

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[abstractdomainer]

Very relevant pointers! But is that worth the millions of dollars which the companies end up paying is the point! At the end of the day, it is a tradeoff between money and the traffic that they would get acquiring that domain name.