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news Popeyes trolls McDonalds with typo domain

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blockhead

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McDonald’s finally enters the chicken sandwich wars

Was reading this article on Quartz, and the domainer in me found this part interesting:

"To build excitement for its new offerings, McDonald’s rolled out limited-edition chicken-themed merchandise, like hoodies and a 7-inch vinyl record. McDonald’s directed users to the newly announced CHKNDrop.com, but neglected to look out for the misspellers of the world. Popeyes pounced at the opportunity, offering 500 free sandwiches to the first users to type in one of dozens of near-miss URLs like chikindrop.com"

(Sadly, it's too late for a free Popeyes sandwich.... but they are well worth the $3.99)
 
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lol, wondering how many clicks they got with that.
 
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