According to your site, i'm stone drunk,..yet, i just got to the office and haven't even had a coffee yet. So, i'm either blind, my monitor needs to be recalibrated or someone slipped some vodka by me...
The site is relatively plain, get's a bit annoying after the first 3 wrong clicks, but, one prevails and continues clicking just to arrive at the next screen of identical items. You may be aiming to make this funny,...you failed. If you want to create awareness, you might want to start working with cartoon images in between or if you want to go the true/shock awareness route, start implementing images of what a drunk driver can cause.
Work the squares in a fashion that if someone clicks on the wrong square that it turns into an image pertaining to your cause,... yada yada yada... you know what to do. :tu:
IB