Logic would tell me that having a small army of independent 3rd party vendors, who are each concentrating their efforts and resources into their own business which, in turn is publicisizing, hawking, linking, disceminating information, and, in numerous other ways, supporting a company name and product- activities that would benefit the company- would have the corporate bosses doing backflips in the boardroom. Than, when the bad apples start causing problems, the legal dept can sue them, but don't stop applauding the efforts of the guys and girls who are doing it right, and doing the co. a service, (albeit, not as a result of any altruistic motives that members of the little army may or may not have.. )
A company doesn't have to pay salaries or provide benefits to the members of their little army- there is no overhead and virtually $0.00 in operating expenses. The big boys already have the power names, and the power websites, websites where all other product related websites will, eventually, lead to. So what's up? Do the lawyers and marketing dept boy's, have the wool pulled over the bossmens eyes so that they can maintain good job security and enhance their retirement pkg?
The problem, IMHO, is that the corporate mindset, (as is the case of it's political cousin), treats power as a commodity, and power requires control. If someone is gaining power, than someone else is losing it. There is no power, where there is no control. Why do you think politics plays such a big part within the corporate infrastructure and why are so many departments run by control freaks and assistant control freaks- regardless of whether they are pedantic micro managers or operate under the guise of laissez-faire coolness and pull the strings from afar? Control, control , control. Give me control! Logic? Isn't that something that I studied in that philosophy course that I had to take, back when I was a freshman in college? Screw logic! It's survival of the fittest, baby. And you know what? I think I'm going to go out there and kick the ass of one of those low lives on the net, who's been trying to suck off of our good name for just too long, now. I'll show these a~~holes who's in control around here! And, jeez! It's beyond me why all of those little people out there, can't get some sort of a real job, like the one's we've got? what's wrong w/ them, anyways?!