advice Not doing this could cost you millions of dollars

[News]

Domains are an asset that holds and appreciate in value. They impact the entire brand and positioning statement. When done correctly like Sumo.com they allow you to control the premium positioning for your brand and keyword.

Telling the story behind the domain acquisition creates a lasting impact and impression on the reader. If done correctly this can be worth more than the cost of the domain acquisition.

Domains are assets on the books and have real value. Investors understand and appreciate a premium domain because they can be sold if strategies change. Acquiring a premium domain gives confidence to investors because it shows an understanding of branding and marketing.

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[william ericson]

cool thanks!!

 

[Rachel Mcdonalds]

woah
nice.
Thank you.