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NordVPN.com rebrands as NordLayer.com

Labeled as domains in Domain Industry News, started by Lox, Sep 14, 2021

Replies:
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362

  1. Lox

    Lox _____ VIP

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    The rebrand is set to facilitate the company’s move towards the Secure Access Service Edge (SASE) framework, the industry standard in cybersecurity for organizations.

    nlvpn.jpeg

    The new name signifies an adaptive security layer that protects businesses against ever-evolving cyber threats.

    NordLayer will use a new logo and revamped app, mobile, and web design. The repositioning campaign is set to be fully complete by the end of 2021.

    read more
     
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  2. Pazu

    Pazu Established Member

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    Interesting but that’s comes at a huge cost considering all the money they have paid people to market the NordVPN brand.
     
  3. jexi

    jexi Established Member

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    It cost them nothing, since they will still keep the NordVPN brand, but this time for service, not the whole value proposition, hence the company rebranding.
     
  4. Mr. Deleted

    Mr. Deleted Slabaugh.com 800-266-2728 VIP ★★★★★★★★★★

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    I just bought the 2 year deal for VPN so I can access payeer.com from the US.
     
  5. Debasis

    Debasis Established Member

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    Whyyyy...bad branding.. nordvpn was good
     
  6. ReallyBigIdea.com

    ReallyBigIdea.com Restricted (15-30%)

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  7. MadAboutDomains

    MadAboutDomains Top Contributor VIP ★★★★★★★★★★

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    Rebranding doesn't get them out of having to comply with local regulations...
     
    Last edited: Sep 21, 2021 at 2:17 PM
  8. Windoms

    Windoms Top Contributor VIP

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    NORD.com.
    Seems that domain isnt going anywhere.
     
  9. Samer

    Samer Restricted (15-30%)

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    LOL.

    Sounds like a gray area 😂🤣

    “If it doesnt say “VPN” in name; less regulation
     
    Last edited: Sep 21, 2021 at 2:42 PM
  10. Mr. Deleted

    Mr. Deleted Slabaugh.com 800-266-2728 VIP ★★★★★★★★★★

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    if a vpn domain is blocked they have to use new ones.
     

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