discuss No brandable game without 100 domains?

[abstractdomainer]

Brandables looks like you can never bank on 20 names. With a conversion rate of 2% and no option to outbound it like one can do with keyword names and geo-domains, brandables look like the game where one would need atleast a 100-hand registered names decent quality names to get something out of it.

This means, with the right promo codes, we need close to $500 to start with, in brandable and a minimum time period of 1-year to see some returns. All this after a proper research and a learning curve.

Am I right to think that? What is your thought on this?

 

[kaposzta]

You can have 1 domain and sell it in a few days, you can have 500 domains and you may have zero sales for years. It may look like a numbers game, and maybe it is to a certain degree, but the bottom line is always the quality of your domains, not their volume. The size of your portfolio matters only if you have great names.

 

[alcy]

its hard question.
generally its quality over quantity.
but you also want to offer variety and choice to buyer.

so when and if you can afford to pay more for your names, concentrate on few names.
otherwise, if you buy them for cheap, like expired, offer more names, more choice, more variety.

this doesn't just apply to brandables. it applies to every niche out there.

many or most domainers on here stil hold few 100s folios.

offer variety and choice. which automatically means bigger quantiies of domains.
the days of owning 10 domain folios that include hotel.com and the like, are long gone.

very few domainers today own < 100 names. because most names today are just average quality. so if you have avg quality names, you need avg size folios. you can only do well with small folios when u have above avg names.

 

[h2o]

I think that the 1 to 2% sell through rate is average for all domains - not just brandables

 

[BaileyUK]

Just about any Hobby, Sport, Interest, Non professional Investment etc etc. requires you to spend about $500 to $1,000 to kick-off on a semi-serious footing And I'd agree Domaining is no different.

Returns and satisfaction then proportionate to the amount of effort put-in (I don't mean the effort just put in to buying either)

 

[karmaco]

Outbound is the least desirable option for many and often garners only XXX. Brandables will garner XXXX if sold so many go this route. The key as always is buying great names and patience.

 

[Pazu]

When I'm at the casino, I like roulette. Usually I'll bet even / odd or red / black for close to 50% chance. Sometimes I'll spice it up and bet minimum on a single number like 17. I've never hit the 17. It's not much fun. If I stuck at it, I'm sure it would hit eventually, but with domaining brandables, there may never be an eventually.

 

[karmaco]

When I'm at the casino, I like roulette. Usually I'll bet even / odd or red / black for close to 50% chance. Sometimes I'll spice it up and bet minimum on a single number like 17. I've never hit the 17. It's not much fun. If I stuck at it, I'm sure it would hit eventually, but with domaining brandables, there may never be an eventually.

No name is ever guaranteed to sell even super premium so your example applies to all of domaining (not just brandables)which is always at least in part —speculative.There is no safe bet in domaining except truly liquid domains and even there you might take a loss.

Everyone has different goals and different skill set. Some are doing very very well financially in brandables and without a doubt easier to enter that space as a novice or someone who cannot afford top tier names and actually sell something for more than a couple hundred bucks.

 

[Pazu]

Yes was too late to edit my post before realizing that. Would apply to all but super premium. There will always be a buyer for Atlas.com.

 

[Ntmt]

Brandables looks like you can never bank on 20 names. With a conversion rate of 2% and no option to outbound it like one can do with keyword names and geo-domains, brandables look like the game where one would need atleast a 100-hand registered names decent quality names to get something out of it.

This means, with the right promo codes, we need close to $500 to start with, in brandable and a minimum time period of 1-year to see some returns. All this after a proper research and a learning curve.

Am I right to think that? What is your thought on this?

Squadhelp shows 8.2% sell thru rate. But I think it is not true for every portfolio.
Apart from handreg fees consider acceptance rate - for SH it is 10%, but again it vries among users.

You can have 1 domain and sell it in a few days, you can have 500 domains and you may have zero sales for years. It may look like a numbers game, and maybe it is to a certain degree, but the bottom line is always the quality of your domains, not their volume. The size of your portfolio matters only if you have great names.

Most Brandables marketplaces have curated acceptance, so I assume that accepted names should be of good quality. Am I missing something?

 

[abstractdomainer]

You can have 1 domain and sell it in a few days, you can have 500 domains and you may have zero sales for years. It may look like a numbers game, and maybe it is to a certain degree, but the bottom line is always the quality of your domains, not their volume. The size of your portfolio matters only if you have great names.

But how do you define quality in brandables?

When I'm at the casino, I like roulette. Usually I'll bet even / odd or red / black for close to 50% chance. Sometimes I'll spice it up and bet minimum on a single number like 17. I've never hit the 17. It's not much fun. If I stuck at it, I'm sure it would hit eventually, but with domaining brandables, there may never be an eventually.

Good analogy!

 

[kaposzta]

But how do you define quality in brandables?

The ones that sell quickly and for lots of money :D It's an oversimplification, but quality brandables are either short and easy to remember (e.g. CVCV or great sounding 5-6L domains), or have valuable prefixes (e.g. home, app, coin, travel etc.), and/or have great suffixes (market, hero, ly, etc.).

 

[abstractdomainer]

The ones that sell quickly and for lots of money :D It's an oversimplification, but quality brandables are either short and easy to remember (e.g. CVCV or great sounding 5-6L domains), or have valuable prefixes (e.g. home, app, coin, travel etc.), and/or have great suffixes (market, hero, ly, etc.).

Well, this is useful. How do you track brandable sales though?
Is there anyone who maintains brandable sales/insights, data etc?

 

[kaposzta]

Well, this is useful. How do you track brandable sales though?
Is there anyone who maintains brandable sales/insights, data etc?

There are a few sites, e.g. dngeek.com, but brandable marketplaces are not very keen on showing us their stats

 

[Tom Blue]

Isn't it mostly luck with brandable?
Let's say you only have 1 domain that you offer in marketplaces.
And someone is just now starting a new company and this name fits perfectly.
Then it's 100% success "allegedly"...

 

[PatrickV]

I have only few domains they can may be worth it. One big sale is enough for me. The other domains are extra sweets for the future. GLTA

 

[abstractdomainer]

I have only few domains they can may be worth it. One big sale is enough for me. The other domains are extra sweets for the future. GLTA

Woah! You must be having some really amazing names with 5/6 fig potential.

 

[PatrickV]

I made also my starter's mistakes ... By register garbage domains. Now i learned ... I've Patience to get a succes ... No hurry at all. I name it the "big fish strategy" ... GLTA