analysis NFTs.com domain name “appraisals” vs. actual transaction price

[GeorgeK]

As reported today by Elliot Silver, the NFTs.com domain name changed hands in a USD $15 million transaction.

I’ve long been a critic of automated appraisal tools. Let’s take a look at how they did valuing the NFTs.com domain name.

(read the article to see how they did)

https://freespeech.com/2022/08/03/nfts-com-domain-name-appraisals-vs-actual-transaction-price/



Is this finally the death of automated domain name appraisal tools?

 

[JoeStolars]

Unless you are living in the 90s, radio test means nothing. No one gets a web address through a phone call anymore, at least without the letters being spelled out. Most sensible people get them through text messages or through other sites.

The radio test is what one of the regular writers on Namepros, recommends we do. It is to record and play how to domain sounds to the ear.

 

[Recons.Com]

NFT.com sold way too early when the NFT thing appeared and Rosener probably couldn't have envisaged how big it would become. So he just grabbed the deal he got offered. Had he waited till the end of 2021/beginning 2022, he might have gotten 10-20 MM for it.

NFTs: maybe, the buyer overpaid, maybe, he didn't. It all depends how he will use it and how much he is planning to invest.

Just the amount of free PR it gets from the media coverage and hype could be already worth millions.

Think of your domain as a catalyst, a coefficient for your money and sweat investments. If you get a name that gives you a multiplier effect of 1.5 upon your marketing/sales/pr investments (money+sweat), then upon spending $30 MM, you'd get your $15 MM investment back. Of course, it is more complex than that and for proper analysis you have to consider capex vs opex, amortization, tax considerations, effect change over time etc.

 

[GeorgeK]

Unless you are living in the 90s, radio test means nothing. No one gets a web address through a phone call anymore, at least without the letters being spelled out. Most sensible people get them through text messages or through other sites.

I disagree that the 'radio test' is unimportant. It doesn't necessarily refer to the domain being said over the radio. Rather, it's anytime it is spoken and heard. So, it could be over the telephone, it could be in person, etc.

If you tell someone (orally) to go to luv.com --- how many would go to love.com instead, unless you literally spelled out the domain? Many domains fail like that. And for certain companies, it's an important attribute. Typos like Flickr.com fail that test (and you'll note they ended up acquiring Flicker.com after a lawsuit). If you have to tell someone your email address over the phone, you'd want that clarity too, to get it the first time (and not have someone else receive your email by mistake).

If you called it the "telephone test" or "audio test" or "oral test" or even "aural test", perhaps it would be perceived differently.

 

[bmugford]

I disagree that the 'radio test' is unimportant. It doesn't necessarily refer to the domain being said over the radio. Rather, it's anytime it is spoken and heard. So, it could be over the telephone, it could be in person, etc.

If you tell someone (orally) to go to luv.com --- how many would go to love.com instead, unless you literally spelled out the domain? Many domains fail like that. And for certain companies, it's an important attribute. Typos like Flickr.com fail that test (and you'll note they ended up acquiring Flicker.com after a lawsuit). If you have to tell someone your email address over the phone, you'd want that clarity too, to get it the first time (and not have someone else receive your email by mistake).

If you called it the "telephone test" or "audio test" or "oral test" or even "aural test", perhaps it would be perceived differently.

Yeah, it is not a literal "radio test".

It should probably be called something like the "word of mouth" test at this point.

Can you hear a domain, correctly be able to spell it, and recall it later?
Does it require extra explanation?

It is still very important IMO.

Brad

 

[HotKey]

Obviously is to the buyer.

Exactly.

While the purchase price right now may not seem right by todays standards, this particular sale was probably an investment exercise by the buyer for an extremely forward-thinking, long term agenda with a supported revenue projection.

Just think if dot-coms ever become cross-compatible with the blockchain resolutions and along with NFT's usage for not just artists but everyday items.

Personally I do prefer the singular as well, it's stronger.

 

[marijuanadomain]

Unless you are living in the 90s, radio test means nothing. No one gets a web address through a phone call anymore, at least without the letters being spelled out. Most sensible people get them through text messages or through other sites.

I am living in the 80s...
all text msgs are spams and baits for stealing

 

[JoeStolars]

That 15,000,000 or whatever it is after commission sounds good, it passes the radio test and looks great printed on that persons bank account

And how. Have a few decent ones. Trying to be patient, and let the Metaverse thing take it's course. General public is still behind the curve.

 

[Radiotest.me]

Unless you are living in the 90s, radio test means nothing. No one gets a web address through a phone call anymore, at least without the letters being spelled out. Most sensible people get them through text messages or through other sites.

Podcasts, music streaming, audiobooks, smart speakers, social audio platforms, IoT - all this is an open ground for audio advertising, where brand name spell-ability matters.