Background:
I own a nationally distributed record label called CEI / BLM. We are distributed via Red Eye(www.RedEyeUsa.com) and have penetration into stores such as Best Buy, Walmart, FYE, and the majority of the mom and pops. We have an upcoming release from Who Dem (www.whodem.mobi, mealtix.com) and our in-house brand FrankenRhymes (www.FrankenRhymes.com).
Being in the music business over the past 5 years i have come to realize thats its core distribution and marketing model are very archaic and for all intensive purposes on the way out the door. The RIAA and even governmental statutory rates are also in need of being challenged and outright abolished.
Over the past few years I have spent both a great deal of time and money on creating a large network of sites that target tweens, teens, and young adults.
The purpose of this network is to be able to cut my marketing cost down as well as assist in artist branding. Since the advent of .mobi I have became
even more inspired to create a suite of mobile applications that I can use in my quest of changing the music industry. Here are some examples:
ListeningStation.mobi [Patent Pending] - Allows the ability to preview, rate, and review music on your mobile phone through the internet by means of entering a UPC code on a mobile internet page. We have also been working with mTLD internal PR and Edelman on a case study for mtld.mobi.
Side Note: We hope to build significant buzz with the patent as it covers DVD and game previews as well where we can use it as leverage into a more serious distribution deal with SONY/BMG, or other major distributor.
RecordPool.mobi - Industry site where A&R's, DJs, and artist submit tracks for national and international Program Directors, Music Directors, and DJs to access new music from their mobile device no matter where they are.
Side Note - With RecordPool.mobi up and running it allows my label to save money promoting our artist as we now can service radio free of charge by utilizing the application instead of spending up to $2000 per song using other such services. It is also allowing us to create personal relationships with industry professionals.
And last but not least is our patent pending Method of Advertising Audio Ring Tones for Purchase & Download from a Mobile Device. Here is a short abstract:
SUMMARY OF THE INVENTION
In view of the limitations now present in the prior art, the present invention provides a
new and useful Method of Advertising Audio Ring Tones for Purchase & Download from a
Mobile Device, which is simpler in use, more universally functional, and more versatile in
operation than known applications of this kind.
The purpose of the present invention is to provide a new method of advertising audio
ring tones for purchase & download from a mobile device which selectively places consumer
directed advertisements on a music CD, whereby a user is prompted to access, purchase, and
download media, such as song ring tones, in a digital format by means of electronic
communications device such as hand held devices including mobile phone, Blackberry, Palm
Pilot, Smart Phones, etc. It is also a purpose of the present invention to provide a new method of
advertising audio ring tones for purchase & download from a mobile device which has many
novel features not offered by prior art applications resulting in a new method of advertising
audio ring tones for purchase & download from a mobile device which is not apparent, obvious,
or suggested, either directly or indirectly by any prior art applications.
It is to be further understood that the methods and processes for placing audio
advertising in specific locations on a music CD, such as before or after a song, is intended to
target music listeners who, while listening to the music CD, decide that they like a specific song
or audio track on the CD. Once the song or audio track is finished playing, the user is then
presented with the audio advertisement which advertises the sale and download information
pertaining to the ring tones for the specific song on the CD, whereby the user would enter the
product or ring tone access information or code into their mobile communications device, and
then send the access information or code in the form of a SMS or text message, which is then
received by the main service website wherein the user is allowed to access, purchase, and
download the access code specific electronic media, or ring tone, in a digital format from the
main service website to their mobile electronic communications device.
If anyone wants more info please let me know.
-----------
With my start-up AdZone.mobi / Adternate.com it is allowing us deep penetration in the mobile retail
outlets where with the relationships we are making will the First Retail Release For Free this July where
both the artist and labels sole revenue will be that made from the purchase of ringtones via our patent
pending model directly challenging the RIAA vein of existence.
Obviously there is much more to my model then is painted here but I wanted to give you an overview of some of my projects and how they relate to one another.
Michael
ps. Sorry for writing a book. Just wanted to share some of my madness...lol
I own a nationally distributed record label called CEI / BLM. We are distributed via Red Eye(www.RedEyeUsa.com) and have penetration into stores such as Best Buy, Walmart, FYE, and the majority of the mom and pops. We have an upcoming release from Who Dem (www.whodem.mobi, mealtix.com) and our in-house brand FrankenRhymes (www.FrankenRhymes.com).
Being in the music business over the past 5 years i have come to realize thats its core distribution and marketing model are very archaic and for all intensive purposes on the way out the door. The RIAA and even governmental statutory rates are also in need of being challenged and outright abolished.
Over the past few years I have spent both a great deal of time and money on creating a large network of sites that target tweens, teens, and young adults.
The purpose of this network is to be able to cut my marketing cost down as well as assist in artist branding. Since the advent of .mobi I have became
even more inspired to create a suite of mobile applications that I can use in my quest of changing the music industry. Here are some examples:
ListeningStation.mobi [Patent Pending] - Allows the ability to preview, rate, and review music on your mobile phone through the internet by means of entering a UPC code on a mobile internet page. We have also been working with mTLD internal PR and Edelman on a case study for mtld.mobi.
Side Note: We hope to build significant buzz with the patent as it covers DVD and game previews as well where we can use it as leverage into a more serious distribution deal with SONY/BMG, or other major distributor.
RecordPool.mobi - Industry site where A&R's, DJs, and artist submit tracks for national and international Program Directors, Music Directors, and DJs to access new music from their mobile device no matter where they are.
Side Note - With RecordPool.mobi up and running it allows my label to save money promoting our artist as we now can service radio free of charge by utilizing the application instead of spending up to $2000 per song using other such services. It is also allowing us to create personal relationships with industry professionals.
And last but not least is our patent pending Method of Advertising Audio Ring Tones for Purchase & Download from a Mobile Device. Here is a short abstract:
SUMMARY OF THE INVENTION
In view of the limitations now present in the prior art, the present invention provides a
new and useful Method of Advertising Audio Ring Tones for Purchase & Download from a
Mobile Device, which is simpler in use, more universally functional, and more versatile in
operation than known applications of this kind.
The purpose of the present invention is to provide a new method of advertising audio
ring tones for purchase & download from a mobile device which selectively places consumer
directed advertisements on a music CD, whereby a user is prompted to access, purchase, and
download media, such as song ring tones, in a digital format by means of electronic
communications device such as hand held devices including mobile phone, Blackberry, Palm
Pilot, Smart Phones, etc. It is also a purpose of the present invention to provide a new method of
advertising audio ring tones for purchase & download from a mobile device which has many
novel features not offered by prior art applications resulting in a new method of advertising
audio ring tones for purchase & download from a mobile device which is not apparent, obvious,
or suggested, either directly or indirectly by any prior art applications.
It is to be further understood that the methods and processes for placing audio
advertising in specific locations on a music CD, such as before or after a song, is intended to
target music listeners who, while listening to the music CD, decide that they like a specific song
or audio track on the CD. Once the song or audio track is finished playing, the user is then
presented with the audio advertisement which advertises the sale and download information
pertaining to the ring tones for the specific song on the CD, whereby the user would enter the
product or ring tone access information or code into their mobile communications device, and
then send the access information or code in the form of a SMS or text message, which is then
received by the main service website wherein the user is allowed to access, purchase, and
download the access code specific electronic media, or ring tone, in a digital format from the
main service website to their mobile electronic communications device.
If anyone wants more info please let me know.
-----------
With my start-up AdZone.mobi / Adternate.com it is allowing us deep penetration in the mobile retail
outlets where with the relationships we are making will the First Retail Release For Free this July where
both the artist and labels sole revenue will be that made from the purchase of ringtones via our patent
pending model directly challenging the RIAA vein of existence.
Obviously there is much more to my model then is painted here but I wanted to give you an overview of some of my projects and how they relate to one another.
Michael
ps. Sorry for writing a book. Just wanted to share some of my madness...lol
