I also had the tendency to price most names in the low to mid $x,xxx range. Then my top 2-3% of names I would leave with no price. But the reality is there are not just two types of domains. Seeing a lot of Mike Mann's sales also made me realize there isn't just a Ford or a Lamborghini in terms of domain pricing. For this domain, due to the sheer number, I put them all through my NameWorth service (2,000+ domains) then adjusted them up or down depending on what I saw. That's a good question about your domain. For "air of credibility" it is a term that most people have heard, but I've found it useful to also envision how it can be used, what buyers there could likely be, and how much those types of buyers typically pay for a domain. You'd have to research the uses of the term, and to me it seems that term would be less likely for business use, but could be used for a book title, movie, or maybe a blog. So you'd have to assess realistic values for each of the possible uses based on the types of buyers. Lately I try to only buy domains where the use is either pretty obvious or it has a broad and positive meaning (as with PlanToGrow). For example, I have the domain ASliceAbove(dot)com. The use for something like this is pretty obvious. There are similarly named pizza places. In the past, this domain has also been used for a cake business. The domain to a mom and pop pizza business in a small town might not even be worth $1,750 to some business owners, but to a pizza chain with 10-15 restaurants, it might be worth $10-$20k. The video below is one of my favorites as far as helping to shift paradigms, and I've watched it multiple times. It has to do with pricing/value of logo design, but the concepts can be directly applied to domain sales.