Yue DAI (戴跃) just tweeted on Wechat that he spent several million US dollars to acquire the domain KR.com. This followed his acquisition of JP.com in January this year. JP is the abbreviation for Japan and KR for Korea. Dai also runs his domain shopping mall from Yuming.com. BTW, YuMing.com (域名) is a 2-pin domain meaning "domain".