Get your catchy domain at it.com
NameSilo

Lox

_____
Impact
7,758
MetaBank®, N.A., an industry leading financial empowerment company, today announced it is changing its name to Pathward, N.A. To unite the company under a single identity following a series of strategic acquisitions, MetaBank initiated a brand strategy review last year. The new name, Pathward, is born out of the company’s purpose to power financial inclusion for all and its commitment to providing a path forward to people and businesses so they can reach the next stage of their financial journey.

The company will make certain changes immediately and fully transition to Pathward by the end of this calendar year, including the launch of a new brand identity and website. The company will continue to serve its customers under existing brand names during the transition.

“Expanding financial access is too complex and important to be a part-time activity, which is why we’ve made financial inclusion for all the heart of everything we do,” said Brett Pharr, CEO of MetaBank. “Pathward signals our commitment to removing barriers that prevent millions of Americans from achieving access to the financial system. Our new name serves as a constant reminder of the importance of creating a path forward for the unbanked, underbanked, and underserved to help them achieve economic mobility.”

Meta Financial Group, Inc., MetaBank’s public holding company, will also be changing its name to Pathward Financial, Inc. by the end of this calendar year.

(MetaBank.com sold for $60M to FB - Meta.com)

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Kingslayer

Top Contributor
Impact
6,940
Thanks for the info, but poor rebrand in my opinion for such a high-profile company.

It’s one of those where they choose a cheap rebrand and try to justify it by:-

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Pathward name was born out of the company’s desire to provide a path forward to people and businesses so they can reach the next stage of their financial journey.”
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:sleep:
 
Impact
974
Thanks for the info, but poor rebrand in my opinion for such a high-profile company.

It’s one of those where they choose a cheap rebrand and try to justify it by:-

===
Pathward name was born out of the company’s desire to provide a path forward to people and businesses so they can reach the next stage of their financial journey.”
===
:sleep:
would love to see them as Path.com instead of Pathward...
 

URLU

Top Member
Impact
2,600
Am I reading that right - they have sold the domain to Meta for $60 million?

Am asking the same question, where does it say in the article that MetaBank.com sold for $60 million @Lox ? Or what is the source for the sale, thanks. PS Was it a domain sale or more?

(MetaBank.com sold for $60M to FB - Meta.com)

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megabytee

Established Member
Impact
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NickB

it's a mystery
Impact
14,793
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