In this thread, we were discussing the value the "-ify" names have and how they sometimes sell quite well, but usually sit in the low-mid $x,xxx for lesser, generic keywords. "Media" is certainly a strong keyword here, however, I think that the "iai" usage completely kills the name. That is very difficult to pronounce smoothly (in English) making it fail the "radio test". It is also very prone to typos when written. Honestly, I see this as regfee for reseller and unlikely to find an enduser. If you find an enduser, you might be able to get $xx or even $xxx on it, but I seriously doubt it.