I agree 1000% with Rick, Cash Is King , in an economic downturn it is good to evaluate your assets, domain names being assets , i apply the same rule to them as any other asset , Risk vs Reward. Investment vs current wholesale and retail value . During the last recession I didn’t even think of liquidating my portfolio , however I did trim off higher risk names that had market depreciation above 20% .
Holding liquid or what I call living domains , housing market , automobile , basically necessity niches. I have no issue with renewal fees and holding , the ROI will be there when the market recovers , names in the “Trend” market niches I evaluate as to where the tend is at , if the trend has faded over 30% of its original popularity , I will consider trimming that name from my portfolio , good GEO domains I never consider liquidating , that along with liquid domains. those domains go nowhere and stay no matter how bad the recession gets.
Most everything that goes up, comes down , then will recover and go back up. If I know my domain has the upside to become a e-commerce or brick and mortar commodity or commodities , it’s cash to me , not cash in the hand while the recession takes place , but is money waiting to return after the recession .
