- Impact
- 87
Hi there,
I am the owner of the name and need appraisals for end-user price.
Thanks to all participating.
I am the owner of the name and need appraisals for end-user price.
Thanks to all participating.
I’ve never heard this phrase before. Just shows you how everyone’s experience is different. Multiple perspectives are important.The name is nostalgic
I’ve never heard this phrase before. Just shows you how everyone’s experience is different. Multiple perspectives are important.
25-45k? Well, good luck with that... My opinion is that it's probably possible, but 95% chance that you'll be waiting for the end-user for the next 10+ years...
But from the other hand I am not an American, and this phrase doesn't ring the bell for me in terms of memories and childhood. If it's nostalgetic for the ''right'' generation - maybe you'll sell faster...
That's the way most everything works in business. Take a look at the logo pricing video below (I've watched it about 4 or more times). The parallels to the domain industry are very eye opening. Is a $500 logo the same as a $30k logo? Sometimes it is.
As domain investors, we need to decide if we are going to sell to real businesses vs side businesses & people with "ideas" (or even other domain investors).
Rick Schwartz repeatedly says that he's not interested in selling to someone running a "lemonade stand". What is a "lemonade stand"? Probably something that has a maximum revenue potential in the $xxx-$x,xxx range per month. That type of business likely can't hire 1 employee and someone can't live off of that kind of revenue. So why sell to them? The correct course is for them to buy LunchTicket(.)net and run on that for a couple years, grow, then switch over to LunchTicket(.)com.
As Rick correctly compares the value of domains on his landers, a tiny kiosk/cart in your local mall will cost you $2,000 per month. That is 1 cart in 1 mall to sell a limited number of products. You'll pay this for as long as you have the business. One person online reported at the Grove in Los Angeles they charge about $4k-$5k per month for a kiosk.
So for selling to a real business, I would say $25k-$45k. But you could wait your whole life for a real business to want to use this name. That's how it works. Many of my domains in the $2,500-$2,500 haven't sold in 10 years either. For anyone that has a 1% sell-through rate, you have an 81.79% chance that you'll still own any given domain 20 years from now.
Selling to someone with an idea is going to be more common, and there's a greater possibility that you'll sell it faster in the $2,500-$7,500 range. I have purchased probably 20 domains in the $1,000-$7,500 range based on "ideas" over the years. So do you want to sell to someone like me, who has a 90% chance of not really using it in business, or an actual funded business that is ready to go?
So to summarize, there are always selling "options'. In this case, based on my opinion, you could:
- Wait for the ideal, real business at $25k-$45k+.
- Sell to someone with an "idea" in the $2,500-$7,500 range, potentially faster.
- Sell to to a domain investor. I'd buy it for $500 today.
That's the way most everything works in business. Take a look at the logo pricing video below (I've watched it about 4 or more times). The parallels to the domain industry are very eye opening. Is a $500 logo the same as a $30k logo? Sometimes it is.
As domain investors, we need to decide if we are going to sell to real businesses vs side businesses & people with "ideas" (or even other domain investors).
Rick Schwartz repeatedly says that he's not interested in selling to someone running a "lemonade stand". What is a "lemonade stand"? Probably something that has a maximum revenue potential in the $xxx-$x,xxx range per month. That type of business likely can't hire 1 employee and someone can't live off of that kind of revenue. So why sell to them? The correct course is for them to buy LunchTicket(.)net and run on that for a couple years, grow, then switch over to LunchTicket(.)com.
As Rick correctly compares the value of domains on his landers, a tiny kiosk/cart in your local mall will cost you $2,000 per month. That is 1 cart in 1 mall to sell a limited number of products. You'll pay this for as long as you have the business. One person online reported at the Grove in Los Angeles they charge about $4k-$5k per month for a kiosk.
So for selling to a real business, I would say $25k-$45k. But you could wait your whole life for a real business to want to use this name. That's how it works. Many of my domains in the $2,500-$2,500 haven't sold in 10 years either. For anyone that has a 1% sell-through rate, you have an 81.79% chance that you'll still own any given domain 20 years from now.
Selling to someone with an idea is going to be more common, and there's a greater possibility that you'll sell it faster in the $2,500-$7,500 range. I have purchased probably 20 domains in the $1,000-$7,500 range based on "ideas" over the years. So do you want to sell to someone like me, who has a 90% chance of not really using it in business, or an actual funded business that is ready to go?
So to summarize, there are always selling "options'. In this case, based on my opinion, you could:
- Wait for the ideal, real business at $25k-$45k+.
- Sell to someone with an "idea" in the $2,500-$7,500 range, potentially faster.
- Sell to to a domain investor. I'd buy it for $500 today.
You hit the nail on the head. Many appraisals given by individuals are based on the seller's strategy and current situation. We could all use an extra $5k this month, but I try to put out there what I'd try to do with the name when I'm running it like a business that doesn't have an immediate revenue need.
I'm also coming from the perspective of having 7,500+ domains and most of them I've had for 5+ years and having no problem to wait for the right buyer for the "good ones" and "great ones". So, adjust based on what your current objectives are. I'd always keep in mind if you have an asking price of $29k on a domain, they can always ask you if you'd take less. But if you have a $2,500 price, you aren't getting any more than that.
Just before the pandemic I was asked this about TheSchoolOfDance(.)com. They were a 1-studio dance business and I knew their offer price was more in line with what makes sense to them. They put their cards on the table, and had it not been for the pandemic, we probably would have made a deal. But, at the same time, it's also possible that a national dance chain opens up and would want a name like this. So, I've been more inclined to price to the best use, and adjust downward for smaller clients if they are open and honest with their intentions.
But your point really touches on another phenomenon in domain investing. How domain investors personally value a particular domain. For most domain investors this might seem like a "good domain", but to me, for some reason it is a "great domain". All you'd need to do is wait for 1 other business in the world to feel the same way.
Yes, I built NameWorth and while I agree with the results it gives for "good domains" and "great domains" most of the time, there's times when I double the results or cut them in half and that is still in-the-ballpark of the tool. Maybe I'm wrong, but it just seems to me there is a "better than average" chance of selling this domain. So to me, I'll bump up the price based on that.
In our NameWorth 3.0 release next month, there will be some accuracy improvements in the $10k-$100k range, but I don't think this domain will be affected by the planned changes. Personally, I'd still double the result, stick with it, and see what happens.