See this has been sold a couple of times in the past. Last for just over $2k back in 2010.
I think to the right buyer it's a $10k - $20k+ domain. Quick search of Google shows not a lot - so this would be a perfect brandable domain and the fact it's a common English dictionary word makes it even better.
edit - this isn't an awkward word. It's almost an everyday dictionary word @whenpillarsfall
I would loosen my shoe laces or my belt etc