Liberty Media buys Bodybuilder.com stake--Asia Domain Name Registration Limited
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A stake in a website aimed at gym buffs and weightlifting fans has been bought by Liberty
Media, it emerged today.
Bobybuilding.com is a website and retailer, of which a controlling stake was purchased by
the group on Monday, reports Reuters citing the Wall Street Journal.
A price tag of more than $100 million was reportedly attached to the deal, which was
bought from the site's founders together with a private equity firm, a source was quoted
as saying.
According to the website, it receives around 200,000 visitors each day and offers shopping
opportunities alongside fitness information, chat forums and exercise guides.
Meanwhile, Liberty Media is currently trading as two separate tracking stocks, Reuters
added.
This simplifies its structure, differentiating the Liberty Interactive Group - which
controls retail broadcasting channel QVC - and Liberty Capital.
