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domain LateNite.tv

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Dadster

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Please appraise this one for me. I think its a very good one.

Thanks,

Dadster
 
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GoDaddyGoDaddy
give me an hour...

I'll appraise this name for you buddy, give me an hour okay?
 
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appraisal for LateNite.tv

**Appraisal**

I'll appraise one domain name if there is a list of my choosing. If you would like more PM me and I wouldn’t mind doing appraisals of this quality for $NP. I only have so much free time you know =).

Appraising: latenite.tv

I'll appraise using the RVER (Research, Value, Estimate, Recommendation) Method

Please feel free to use this method when appraising others, if you copy my outline please give me credit by letting people know to visit StateExams.Org. Thanks!

---- Research ----


- Domain Availability - (Using http://domainsite.com)

Domain Availability shows your potential selling power of the domain. If the domain is so popular that people would register even TLD's of lower value, then that shows strong selling power should you decide to sell it on the name alone.

Because .COM, .NET and .ORG are the most common TLD’s they are expected to be registered if you have a good name in this field of reselling. Therefore I value names +$2.50 (half of standard $5 reg fee) for every name registered past the initial main three. The value is half of REG fee to be safe and not over estimate on the appraisal as far as value is concerned in this sector.

Below is your Availability Report...


Below is your Availability Report...

latenight.com: Taken
latenight.net: Taken
latenight.org: Taken
latenight.info: Taken

latenight.name: Available
latenight.biz: Taken
latenight.cn: Available
latenight.us: Taken
latenight.ws: Available
latenight.bz: Available
latenight.cc: Available
latenight.tv: Taken

Value Here: +$7.50

(Seems it's a popular registered term, I bet it has a decent google market also to reflect those registrations. We'll see later =P)

- KeyWord Selector Tool - (Using http://inventory.overture.com/d/searchinventory/suggestion/)

The KeyWord Selector Tool is an awesome utility found at the site listed above for seeing everyday use of keywords or terms. If your term(s) has an everyday use of more then 1,000 searches that will usually raise the value of your name to most people IMHO. I usually grade keywords +$2.50 every 5000 searches done that month for it. The ratio of $2.50 cents every 5000 searches is 0.0005. If you have two keywords, the value is $1.25 for every 5000 searches on those keywords alone. The ratio in this case is 0.00025.

In this case you really have three keywords because the .TV acts as yours third keyword, this MUST be remembered when buying domains from other TLD's that aren't general purpose TLD's like .COM and .NET, and to some extent .ORG.

32 latenite (Wow, I'm impressed there is even searches when together!)
273 late nite (weak searches, but none the less searches with both words
being used together ^_^)
29 late nite tv (Here are searches for all your keywords together, very nice)


You'll get maximum value out of those and then I'll figure the value of the words seperatly if there is any value.

Value to latenite+late night=$0.15 (well at least it's something =P)

Value to late ->1716 late +$0.43
Value to nite -> 0 nite

Total: +$0.58

- Relevance of Terms(s) [If multiple keyWords, or 3-4 LETTER based] -

If your domain name had multiple keywords this section is the research done to see the different potential meanings your domain name could have and the value IMHO I think would be the best way to sell it on versus others.

Your site is clearly for late night television and nothing else, so when using comparables and counting anything value wise it should refer to late night television from this point on and for the OVERTURE.

- Google Searches (http://google.com) -

Google Searches shows the use of the word in everyday language and how likely someone is to see the word therefore and consider your name for sale or for personal use. Google searches of multiple terms are done using quotes now to accurately see exact uses of the phrase and just the two terms together.

I've noticed that registered TLD's start to pop up when the google market reaches about 300,000, watch try it yourself! For this reason I place reg value of roughly $2.50 at every 300,000 occurrences of the keyword, for a ratio of 0.000016666.

Results 1 - 10 of about 1,060,000 for "late nite". (0.24 seconds)

As suspected for the decent amount of registered domain names I saw. The value here is roughly... +$8.83, not bad.

- Sites Found Using the Name (Terms) -

The purpose of this section is to examine sites that use your name. If there are sites already using your name with TLD's of higher or lesser value then yours, your name has good potential selling power to those companies.

http://www.late-nite.com/cms/
http://www.latenitecatechism.com/
http://www.lnite.com/ (Important**)
http://latenitelabs.com/
http://latenite.binghamton.edu/
http://www.lateniteaccess.com/core.html
http://www.lateniteproductions.com/ (Important**)
http://www.awn.com/mag/issue3.4/3.4pages/3.4kenyon.html(Important**)
http://www.33entertainment.com/lnb/default.htm(**maybe)
http://www.villanova.edu/studentlife/studentdevelopment/latenite/

That was pretty much all the sites I could find, with 3 critical on the dot sites, $5 for each and $1 for every other site I found using the term in some way. Very nice finds, and some very powerful potential sites you could sell to and give them a better name. The ones I labled Important are important cause those sites pertain to your extension more making it all the more reason they buy from you!

value+$23 with +$2 on the maybe because it's music related, kind of TV possible.

– Sales Comparables –

This is new to my appraisal method, but you can use similar domain name sales in estimating the range dollar value of your domain. To a reseller, looking at possible comparable sales of names that are similar can mean a lot to there decision in buying the name on the extra speculative value. This section determines your possible range value, for example,$200+ LOW $XXX or $200 + High $XXX etc…

Low $XXX, is $300 under, Mid $XXX is under $600 but higher then $300, high $XXX is above $600 but under $1000. Same pattern for $XXXX etc.

All the above tells you is; if you hold onto it long enough you have a chance to sell for higher then its real domain value (which I based from the other factors in this appraisal). So the question is, is there a way to predict the time it might take to sell a domain for those extra figures? After all any domain might sell for one million dollars if you waited five hundred years! To do this I try (and you should too), to find as many similar comparable domain sales as possible and find the value they sold at and how long they were on the market for when they sold for this price. Finding about 6 good domain names IMHO will be a good indicator of the time it might take you to sell your domain name for the extra speculative value.

Before you start looking though, it should be clarified what exactly counts as a sales comparable. The best way to do this is point out the key things about your name. Here is a list of some of the important things I’ve noticed that give value to domain names.

Basic Common Features…

- How many characters long are the comparables domains?
- How many keywords do the comparable domains contain?
- If using keywords, does the keyword(s) of the comparable domains contain at least one similar keyword to the domain you’re comparing it against?

Next Most Common Features…

- What kind of overture and google-market did the comparable domains names have?
- How many other TLD’s were registered on the comparable domains?

Once you find some sales comparables that match exactly in basic common features (with the exception of character length for plural versions of names) and then get then filter the list down to the ones that match (the most closest) in the Next Most Common Features (it doesn’t have to be exact, just as close as you can get), and get six of these. After doing this I feel you have a good measure of similar domains for evaluative purposes.

Being a Real Estate Agent myself, when I want to value real property I go through a similar process of finding similar sales and things in common between the properties. Domains should be no different; they are just online real property.

Now once you find decent domains for evaluating correctly, the hard part is getting the information on those domains and finding the time at which they were listed and the time at which the sold. Next most important is how much it sold for. Usually people are quick to jump the gun and just look for the how much it sold for, but IMHO this is a big mistake and will cost you many wasted dollars. IMHO, the most important thing is looking at how long it took to sell the comparable domain names, as this will decide how long you should hold it and if it’s worth it to sell now or wait.

Now all you have to do is take the median of the time taken to sell and the median of the price it sold for to get a speculative range value and time that it will take to potentially sell your domain name for it’s maximum potential value.

Here is what I found for you…

--DNSALEPRICE-- (http://dnsaleprice.com)

Latest Latest com $36,704 Aug 05 Sedo 6 1 N N http://Latest.com Sedo

The only thing I could find searching late nite, late alone and nite alone was a site called latest that sold for $36,704, though it's not related enough in my opinion to count it to this appraisal, I'm puting it here just so you know not to be fooled by one word names that sell for a lot thinking yours might sell for that. I mean you never know =P, but realistically speaking probably not.

-- SEDO --

when searching -latenite-

Your search returned 11 matching domains

All domains have no offers and are asking crazy prices for there domain names. This doesn't mean you have to follow suit with them.

when searching -late with .TV extension-

Your search returned 11 matching domains:

No offers on anything...

when searching -nite-

Your search returned 13 matching domains:

There was 1 offer, but on an irrelevent name to yours, not even similar enough to use as a comparison.

the conclusion here is we have no sales comparables or time idea of how long it might take to sell and how much extra you might be able to ask, which is unfortunate, but keep an eye out for domain names that sold similar to yours and we'll see if we can change this part, but for now I'm going to have to say $0 to low $XX as I have no data to show otherwise.

-Developed Site Value Information-

This section is new to my appraisal method but important as well. Unlike sites that use your name, the value here is purely a way to try and find the value to the site in it’s developed state (if there is one). Now this method does not account for the value of the server it’s being hosted on or advertisements paid (and still being paid) to support it, since there is no way I can figure that out easily, so you should add in the value of the cost for you to host and what you’ve paid for already into this calculation when transferring the entire site over to someone else.

Well the first and most obvious thing anyone will be interested in as a reseller is what is its page rank and daily unique hits. Some sites are lucky and get unique hits without any advertising or development; sites such as 2-3 letter domains usually get good results with that, or one word dictionary words. The site I use to figure this out is, (http://urltrends.com). Page rank 10,9 domains would be sites like google.com and microsoft.com, while good moderate names like dog.com are page rank 4,5,6. A higher page rank is what you’re looking for in deciding its value.

Though it should be noted that page rank can be deceiving to the value of a site. You should read this article …

(http://www.clickz.com/experts/search/results/article.php/3518646),

So before buying sites based on page rank, you should make sure it’s truly worth your investment and to understand that real value comes from well placed advertising and unique clicks.

To truly understand Page-Rank and how it works visit this site, (http://www.webworkshop.net/pagerank.html)

To save you some time though, here is the sum of it all,

“PageRank is a numeric value that represents how important a page is on the web. Google figures that when one page links to another page, it is effectively casting a vote for the other page. The more votes that are cast for a page, the more important the page must be. Also, the importance of the page that is casting the vote determines how important the vote itself is. Google calculates a page's importance from the votes cast for it. How important each vote is is taken into account when a page's PageRank is calculated.” –quoted from the above link.

Below is some information that you may find useful if you want to raise the page rank value for your domain name…

(http://www.entrepreneurs-journey.com/275/pagerank-explained/)

“Google created quite a storm when it launched its green PageRank bar. Webmasters became obsessed with methods to increase their PageRank and high PageRank sites started selling text links for hundreds of dollars. A link from a high PageRank page, from a PageRank 7, 8, 9 or 10, has been known to make lower PageRank pages increase a full number, even two if the incoming link is from a PageRank 10, and there is no doubt it is good for search engine rankings.” – quoted from above link

To save you the time of how much page rank value could potentially have on the sale of your site, here is a pricing guide I’ve made. I’ll include my sources below.

(Prices set at lowest possible figures I could find)

PageRank 0-: NEGATIVE value to your domain name considerably
PageRank 1-: $0, standard page rank
PageRank 2-: $9 +
PageRank 3-: $15 +
PageRank 4-: $25 +
PageRank 5-: $30 +
PageRank 6-: $45+
PageRank 7-: $80 +
PageRank 8-: $199 +
PageRank 9-: $2000 +
PageRank 10-: $3,000.00 +

::::Sources::::

http://www.clickz.com/experts/search/results/article.php/3518646

“Previously, on the PR scale he would buy a PR 6 link for $30-60 per month. At the higher end, he'd spend up to $2,000 for a PR 9.”

(Note that my research below from other sites seems to confirm this statement here, to add to the credibility of the site below)

http://www.text-link.us/page-rank-6-933-ctg.htm

(On the site above you can see the value of selling links to people from different sites with different page ranks. This shows the potential selling power of having a high page rank name, and how much at a minimum it might add to the value of your site. Again page rank is to be looked at with a grain of a salt and careful research. It’s only a guess as to the possible unique clicks that might arise from it if you’ve read the article on how page rank works it can be deceiving and manipulative. Despite this fact, many people still buy based on page rank and therefore it does have speculative value that can be quantified as I did above.)

The next factor to consider when giving a value here is the portability of the code and the time it takes to create a site of whatever value it was that you’ve created. Again I’m going to assume the worst and hire the cheapest programmer I could find to do quality work at $12 an hour from India. Assuming this, just calculate the time it would take to make the site in hours, by getting quotes from three different programmers and you’ll have an idea of the value of your site and the time and money it would take to replicate it. Though unfortunately I won’t be able to help you here to much here very accurately, but I can give my estimate of the time it might take to create that site and the minimum I might charge as a programmer myself to get something done assuming I lived in India or some other foreign country working for the lowest price possible. Therefore I will give a range value for that in the estimate.

Development Value

Now that you have an understanding of how I came to the values I’m about to present, here is what I discovered.

Site Value: $0 (not developed)



- TLD - (Top-Level Domain) Value

My assessment is based on my personal experience in selling domain names.

In general the TLD's below have more positive value then other TLD's. Most other TLD's IMHO have negative value to most general names.

.COM names +$3.00 or + 3% of total value

.NET names +$1.50 +1.5% of total value
.ORG names +$1.00 +1% of total value
.BIZ names +$.20 or +.20% of total value
.US names +$.10 or +.10% of total value
.CC names +$.5 or +.5% of total value
.INFO names +$.1 or +.1% of total value

Though the value of the TLD's is also dependent on the name and the use of the TLD with it.

In most cases however, the .COM, .NET and .ORG are the way to go for general purpose names.

.TV names I think are just above .CC, with .075 or .075% of total value. So plus $0.08 here for the extension in theory, however, because your extension acts as your third keyword and works perfectly with it and is relevent, you can sell with the value of a .COM TLD of the equivlent name latenitetv.com say and yours is better then that, so your name is worth the +$3 IMHO.

---- Value ----

Domain Availability Value - >+$7.50

Pricing Guide: decent registered names value.

KeyWord Selector Value ->+$0.58

Pricing Guide: some weak searches, but some...

Relevance of Terms Value ->**Approved for late night television relevance**

Pricing Guide: refer to relevence section

Google Searches Value- >+$8.83

Pricing Guide:

Sites found using the name Value ->+$23

Pricing Guide: Lots of sites using it and 3 critical ones! This is your strongest sell point

Sales Comparable Range Value ->

RANGE MEDIAN:$0 - low $XX
TIME MEDIAN TO SELL:Unknown, Possibly Years

Pricing Guide: This is probably inaccurate, but I can't find any decent comparables to use to tell you otherwise, my guess from experience would be low $XXX, but to be safe I have to say low $XX, cause there just isn't any sales to say right now otherwise.

Developed Site Value ->RANGE:$0-$0

Pricing Guide: (Read development info section above)

TLD Assessment Value ->+$3

Pricing Guide:.TV works pefectly here!

---- Estimated Value ----

Final Value:$42.91 + Low $XX (Unpredictable)

---- Recommendation----

I think the name definently has value with it's strongest value coming from the sites that promote it's name, many different sites that would probably pay the price above with the added low $XX if you target them by email and let them know your site is available for sale. I think it's reasonable to sell for this price. Great name though. If you find some sales comparables that are 3 word .COM's with lateniteteleveision related, or 2 word .TV similar comparable sales let me know and we can change that low $XX figure which doesn't seem right for this name. In all honesty I think you might be able to pull extra low $XXX figures, the name has that look to me, but I follow a method that has done me well and this is what it says.

Good luck with your domain name.

- Joe

-License-

You are allowed to use this appraisal to sell your domain name and I hope you do so. It's completely free of charge or problems! I do ask if your nice like me =), to let people know about StateExams.Org if they need information on passing state exams or know a state licensing business to help add there link for me. Though it isn't required, would be much appreciated ^_^. Also visit DNFinder.NET if your looking for more domain information on getting those great names!
 
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Im no expect, but i will try..
good name :imho: not sure about the .tv though.
Would work good for some tv show that airs late like Saturday Night Live, Conan Obrien (here in the US)
Mid $$ - low $$$ IMO
 
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