Domains, along with trademarks and other Intellectual Property (“IP”), can be powerful tools for creating value for your business.
These are commercially valuable assets that help make-up your business brand. Yet, many businesses that willing spend a small fortune in registering trademarks and marketing problematic domains, inexplicably balk at making an investment in a premium domain name.
This is myopic thinking about the business brand. Businesses should always take premium domains into consideration when strategizing about company assets because they are similar to IP.
Source
These are commercially valuable assets that help make-up your business brand. Yet, many businesses that willing spend a small fortune in registering trademarks and marketing problematic domains, inexplicably balk at making an investment in a premium domain name.
This is myopic thinking about the business brand. Businesses should always take premium domains into consideration when strategizing about company assets because they are similar to IP.
Source
