Introducing Afternic Boost: More domain visibility, more domain sales

[GoDaddy]

We are thrilled to announce the launch of Afternic Boost, the new program that can contribute up to a 10% increase in sales performance for participating portfolios!*

We have been experimenting with how to drive more exposure for Afternic domains on GoDaddy, and we're thrilled to announce that these experiments yielded impressive results. As a result, we're rolling out Boost as a standard inclusion for all Afternic sellers starting September 4, 2024.


Why Afternic Boost Works:
We listened to your feedback and developed Afternic Boost to address your need for greater exposure on GoDaddy. Here’s what Boost provides at launch:

• Suggested search results: Your domains will gain higher placement in GoDaddy’s suggested search results, making them more discoverable.

• Verified Badges: Boost Fast Transfer domains will feature "Verified" badges on exact-match searches, aiding visibility.

• Verified Lander Badges: Eligible domains using Afternic’s Buy it Now and Custom Landers will display verified badges. Boosted domain names that aren't opted into Fast Transfer will display a "Premium" badge on Afternic's Buy it Now and Custom Landers.

• Targeted Email Marketing: Our targeted email campaigns will match your domain names with potential buyers at GoDaddy.

As the world’s largest domain registrar, GoDaddy offers a massive, continuously growing audience of domain shoppers. Afternic Boost leverages this vast customer base, ensuring that your domains are seen by a motivated, pre-qualified audience.




What You Should Know:

• • Boost begins on September 4, 2024. All Afternic sellers will be automatically opted in to Boost, ensuring your domains gain maximum exposure.
  • Additional Commission: To support this enhanced service, an additional 5% commission will apply for Boost customers from September 4, 2024.
  • Flexibility: We understand that one size doesn’t fit all. Therefore, you can opt out of Afternic Boost at any time from today (August 7, 2024) if it doesn’t align with your strategy by heading to afternic.com/account/boost.

Investing in Success:
Think of Afternic Boost as an investment rather than an expense. Online marketplaces, such as Amazon, Facebook, and Zillow, offer sponsored listings to increase sellers' exposure in search. Similarly, Boost allows domain investors to enhance their visibility in a digital marketplace, and the results are that Boost can contribute up to a 10% increase in sales performance for your portfolio*.

Next Steps:
Experimentation with Boost will continue through the month of August. On September 4, Afternic Boost will be automatically activated at the account level, optimizing your portfolio's visibility.

If you decide Boost isn't right for you, you can easily opt out. We recommend remaining enrolled to continue benefiting from enhanced visibility across the GoDaddy platform.


If you have any questions, read the launch blog post, or head to Afternic’s Help Center, where we’ve got you covered.

Want to learn more about what Boost offers? Head to our blog.

*Individual results may vary. Based on internal data of GoDaddy aftermarket sales from January 2024 through June 2024.

 

[NameGroove]

Let's approach this differently, today.

To improve Afternic’s services to the point where I'd be willing to pay a maximum of 20% commission, here's an overview of some initial points that need enhancement. I'd also like to hear from fellow Afternic Sellers what they consider some essential points before they are prepared to do the same.

1. Flawless Operation:
   • Ensure that domain landers and portfolio management operate seamlessly.
   • Prioritize solving all existing bugs over implementing new features.
   • Proactively monitor systems for errors and resolve them quickly.
   • Improve synchronization within the partner network for faster price updates.
2. Excellent Portfolio Management:
   • Provide portfolio management comparable to DAN.
3. No Unsolicited Email Marketing:
   • Do not use my domains in email marketing campaigns.
4. Flexible Promotion Options:
   • Allow for additional promotion on a per-domain basis, or in bulk for a group of domains, but not for the entire portfolio at once.
   • Develop any new promotional options with the input from the domain investor community.
5. Review Domain Offerings to SMBs:
   • Reevaluate the current domain options offered to SMBs in the GoDaddy registration path.
   • Always prioritize end-user experience for SMBs looking for the best name, while considering that there's an overlap with the interests of domain investors, depending on domain quality.
6. Improved Broker and Sales Handling:
   • Enhance the performance and responsiveness of Afternic brokers and sales people.
7. Account Push Option:
   • Offer an account push feature at the largest registrars, similar to DAN.
8. Multi-Currency Listing:
   • Enable listing of domains in all major currencies, such as USD, EUR, and GBP.
9. Freedom in Nameserver / Lander Choice:
   • Allow Sellers to choose any nameservers, even if these are nameservers from other marketplaces or their own landers, without incurring higher commission fees as a penalty.
10. Adherence to Seller-set Prices:
    • Ensure that Afternic partners adhere more closely to the prices set by Afternic sellers, as the current situation is becoming problematic.

This is a nice list. the only thing I'd modify is #3 - I'd allow a toggle here. Some may want email, others not. Further, to your point in #4, allow email marketing for some, but not all domains - where toggled on.

 

[Garet]

Let's approach this differently, today.

To improve Afternic’s services to the point where I'd be willing to pay a maximum of 20% commission, here's an overview of some initial points that need enhancement. I'd also like to hear from fellow Afternic Sellers what they consider some essential points before they are prepared to do the same.

1. Flawless Operation:
   • Ensure that domain landers and portfolio management operate seamlessly.
   • Prioritize solving all existing bugs over implementing new features.
   • Proactively monitor systems for errors and resolve them quickly.
   • Improve synchronization within the partner network for faster price updates.
2. Excellent Portfolio Management:
   • Provide portfolio management comparable to DAN.
3. No Unsolicited Email Marketing:
   • Do not use my domains in email marketing campaigns.
4. Flexible Promotion Options:
   • Allow for additional promotion on a per-domain basis, or in bulk for a group of domains, but not for the entire portfolio at once.
   • Develop any new promotional options with the input from the domain investor community.
5. Review Domain Offerings to SMBs:
   • Reevaluate the current domain options offered to SMBs in the GoDaddy registration path.
   • Always prioritize end-user experience for SMBs looking for the best name, while considering that there's an overlap with the interests of domain investors, depending on domain quality.
6. Improved Broker and Sales Handling:
   • Enhance the performance and responsiveness of Afternic brokers and sales people.
7. Account Push Option:
   • Offer an account push feature at the largest registrars, similar to DAN.
8. Multi-Currency Listing:
   • Enable listing of domains in all major currencies, such as USD, EUR, and GBP.
9. Freedom in Nameserver / Lander Choice:
   • Allow Sellers to choose any nameservers, even if these are nameservers from other marketplaces or their own landers, without incurring higher commission fees as a penalty.
10. Adherence to Seller-set Prices:
    • Ensure that Afternic partners adhere more closely to the prices set by Afternic sellers, as the current situation is becoming problematic.

I am so much less optimistic about GoDaddy's ability or desire to pursue platform stability much less excellence. I'm still waiting on bulk search.

They have bought technical excellence and trashed it. They have not created or integrated it.

My original theory about all of the problems and glitches was that GoDaddy had grown rapidly and that the old, original architecture was archaic and not suited to scale. I'm still not sure that's entirely wrong. The problems, well-known and documented here, seem to generally expand not vanish.

I agree with those who have commented about the many good people at GoDaddy who work to help us through these things.

 

[bmugford]

I am so much less optimistic about GoDaddy's ability or desire to pursue platform stability much less excellence. I'm still waiting on bulk search.

They have bought technical excellence and trashed it. They have not created or integrated it.

My original theory about all of the problems and glitches was that GoDaddy had grown rapidly and that the old, original architecture was archaic and not suited to scale. I'm still not sure that's entirely wrong. The problems, well-known and documented here, seem to generally expand not vanish.

I agree with those who have commented about the many good people at GoDaddy who work to help us through these things.

Yeah, I am honestly not sure what GoDaddy software engineers and developers do every day.

Dan.com for instance was a much better platform than Afternic has ever been. That, and many other products are launched with way smaller teams and budgets.

Why is GoDaddy so unable to fix issues and glitches that have existed for years?

Why does it take so long to add useful features?

It can't be a resource issue. So, what is the issue then?

Other services have better landers, searches, payment methods, etc. GoDaddy just has the ability to kill that innovation and provide a worse customer experience.

If you want a higher commission @GoDaddy. Earn it.

Brad

 

[DomainNature]

Yeah, I am honestly not sure what GoDaddy software engineers and developers do every day.

Dan.com for instance was a much better platform than Afternic has ever been. That, and many other products are launched with way smaller teams and budgets.

Why is GoDaddy so unable to fix issues and glitches that have existed for years?

Why does it take so long to add useful features?

It can't be a resource issue. So, what is the issue then?

Other services have better landers, searches, payment methods, etc. GoDaddy just has the ability to kill that innovation and provide a worse customer experience.

If you want a higher commission @GoDaddy. Earn it.

Brad

I think it is simple to answer why.
Their top priority is not Domainers!
imo

 

[bmugford]

I think it is simple to answer why.
Their top priority is not Domainers!
imo

Well, many end users buy domains via Afternic listings.

A crappy experience is not only effecting domainers.

Brad

 

[DomainNature]

Also it is very possible that to maintain more than one marketplace, cost more human resources, they may be hiring devs from poor countries which are not professionals from DE, US or UK that require higher paid salaries.
Godaddy's income is more from hosting, email, hand regs and other related services, the solution would be to hire better devs and pay them well.
They say that AI integration will make everything cheaper, but what I see is the reverse of this. You can read on TC how many layoffs this big corps do. I doubt something good is to expect to happen for us humans.

 

[Finest Domainer]

I have a success story about not using Boost.

I sold an unpriced domain via the self-broker option on Dan.com. Maybe one day Afternic will offer it!

Brad

Requested by Domainer community any number of times to Afternic ( GD) but neither they are doing or nor explaining anything about why they have three sale landers. What they do differently towards promotion?

 

[Future Sensors]

Also it is very possible that to maintain more than one marketplace, cost more human resources, they may be hiring devs from poor countries which are not professionals from DE, US or UK that require higher paid salaries.

Afternic pays its employees an average of $99,478 per year. The average salary at Afternic range from $87,429 to $112,550 per year. Chief Revenue Officer jobs at Afternic earn the most with an average annual salary of $292,347, while Partner Sales Executive jobs earn the least with an average annual salary of $38,172.

Source

 

[Finest Domainer]

Show attachment 262350

---

Show attachment 262351

---

Show attachment 262352

---

Show attachment 262353

---

Show attachment 262354

---

Show attachment 262356

---

Show attachment 262355

First of all you should not have closed the marketplace that Afternic was for ages. You grew on it. Donot know why you should have closed marketplace and what happened to all the millions of customers and their Domains? This was straight promotion and everyone new about what promotion it entailed. Now nothing but Boost Jargon glib. Even you would not understand what you wrote perhaps to stem the criticism that you have invited despite being a big brand. You sale data say your avg. sale price per domain in the last 30 days is just $760, and that is no pride. It is the lowest. At low prices you do not need promotion at all, so what Boost 10 % more probability. If the price is lowered bu 40% -60%, the probability will auto increase. Whom are you fooling?

 

[DomainNature]

Afternic pays its employees an average of $99,478 per year. The average salary at Afternic range from $87,429 to $112,550 per year. Chief Revenue Officer jobs at Afternic earn the most with an average annual salary of $292,347, while Partner Sales Executive jobs earn the least with an average annual salary of $38,172.

Source

In such case they should spend less their time on Maldives and fix the bugs, else something does not fit.

 

[Recons.Com]

Yeah, I am honestly not sure what GoDaddy software engineers and developers do every day.

Dan.com for instance was a much better platform than Afternic has ever been. That, and many other products are launched with way smaller teams and budgets.

Why is GoDaddy so unable to fix issues and glitches that have existed for years?

Why does it take so long to add useful features?

It can't be a resource issue. So, what is the issue then?

Other services have better landers, searches, payment methods, etc. GoDaddy just has the ability to kill that innovation and provide a worse customer experience.

If you want a higher commission @GoDaddy. Earn it.

Brad

1. improving and adding features shouldn't amount to an additional fee. Those things should be priorities regardless to a) fend off competition; b) improve total sales and, consequently, the total profits

2. GD is not able to develop any new features without bunch of bugs and issues and I assume we all have noticed it over the years. I think, the problem is their top tech team management. Could be some legacy guys from nineties that have still strong position in the corporation even after the founder has left. They are stuck in the old systems, thinking, methods etc. GD's soft skill management is pretty open, smart, sophisticated etc., but apparently they cannot fight it inside without risking their jobs/positions.

 

[biggie]

Yeah, I am honestly not sure what GoDaddy software engineers and developers do every day.

Dan.com for instance was a much better platform than Afternic has ever been. That, and many other products are launched with way smaller teams and budgets.

Hi

Brad, you make too much sense.

Dan (undeveloped), Unireg etc, places like that were born from common sense ideas/approaches to what domainers needed.

it seems like the people at GD that can say, "ok, make this and that change", are part of the silent majority.

imo...

 

[Future Sensors]

Agree with you @biggie. GoDaddy's acquisitions of Uniregistry (Market) and DAN, both highly regarded platforms in the domain industry, appear to be strategic moves aimed at consolidating market share rather than fostering real innovation. Afternic seems to be starting from scratch over and over again, putting both the company and domain investors at a significant disadvantage. It could have been so much better :/

 

[Future Sensors]

First of all you should not have closed the marketplace that Afternic was for ages. You grew on it. Donot know why you should have closed marketplace and what happened to all the millions of customers and their Domains? This was straight promotion and everyone new about what promotion it entailed. Now nothing but Boost Jargon glib. Even you would not understand what you wrote perhaps to stem the criticism that you have invited despite being a big brand. You sale data say your avg. sale price per domain in the last 30 days is just $760, and that is no pride. It is the lowest. At low prices you do not need promotion at all, so what Boost 10 % more probability. If the price is lowered bu 40% -60%, the probability will auto increase. Whom are you fooling?

I think you meant to address GoDaddy in your reply.

Just so you know, I don’t work for them.

 

[Kyle Tully]

My original theory about all of the problems and glitches was that GoDaddy had grown rapidly and that the old, original architecture was archaic and not suited to scale. I'm still not sure that's entirely wrong.

I'd hazard a guess this is 90% of the issue.

Dan had the advantage of building the perfect system for domain selling from the ground up with modern tech and all the lessons from those that came before them.

GD has been applying bandaids and gaffa taping archaic systems together for years. On one hand it's no wonder there are so many issues, on the other it's almost impossible to rebuild everything from the ground up in a timely manner because it's such a massive system crossing so many areas.

 

[Future Sensors]

GD has been applying bandaids and gaffa taping archaic systems together for years.

 

[Lox]

I'd hazard a guess this is 90% of the issue.

Dan had the advantage of building the perfect system for domain selling from the ground up with modern tech and all the lessons from those that came before them.

GD has been applying bandaids and gaffa taping archaic systems together for years. On one hand it's no wonder there are so many issues, on the other it's almost impossible to rebuild everything from the ground up in a timely manner because it's such a massive system crossing so many areas.

AN, Namefind etc (7) Acquisitions: 2013
2013-2018: The initial 5 years: Research/Study market
2019-2024: Identify your competitors: 2nd round Acquisitions
2025-2030: Improve/optimize processes: Build a strong brand and reputation

Regards

 

[Lox]

Show attachment 262552

Future Sensors LMAO

 

[Future Sensors]

Future Sensors LMAO

Credits to @Kyle Tully for inspiring me

 

[Finest Domainer]

I think you meant to address GoDaddy in your reply.
Just so you know, I don’t work for them.

I think you meant to address GoDaddy in your reply.

Just so you know, I don’t work for them.

Sorry ! I thought I replied to one of their posts in the trail.

 

[Finest Domainer]

First of all you (GD) should not have closed the marketplace that Afternic was for ages. You grew on it. Donot know why you should have closed marketplace and what happened to all the millions of customers and their Domains? This was straight promotion and everyone new about what promotion it entailed. Now nothing but Boost Jargon glib. Even you would not understand what you wrote perhaps to stem the criticism that you have invited despite being a big brand. You sale data say your avg. sale price per domain in the last 30 days is just $760, and that is no pride. It is the lowest. At low prices you do not need promotion at all, so what Boost 10 % more probability. If the price is lowered bu 40% -60%, the probability will auto increase. Whom are you fooling?

 

[Future Sensors]

Fellow Boosters and non-Boosters,

It's been almost a week since Boost was officially implemented, and the poll has now garnered 111 votes.

For your convenience, voting will remain open for a while longer.

https://www.namepros.com/threads/poll-will-you-participate-in-the-afternic-boost-program.1333652/

 

[alcy]

personally I maintain my previous view that nobody would or frankly should even consider using an had it not been for their fast transfer net. dan only offers this net in limited standard version. better than nothing but not quite same. so far I've only known one guy on np who said an prem net is life savior for him. as in he would stop domaining without it... but I also know many others generate many sales thru it. besides tis net an is nothing more than a futile display of terrible ui coding and bugs. I pray to god an and gd have enuff common sense to keep dan ui and switch all best things about gd and an to dan. including prem net.

 

[Future Sensors]

so far I've only known one guy on np who said an prem net is life savior for him.

(alcy is referring to the "Afternic Premium Network" here)

Well, it really matters when this statement was exactly made.

Because recently, the technical performance of the Afternic platform has rapidly declined.

 

[alcy]

(alcy is referring to the "Afternic Premium Network" here)

Well, it really matters when this statement was exactly made.

Because recently, the technical performance of the Afternic platform has rapidly declined.

well u know one guy is hardly a stat. but it was about 3month back.