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FYI - Very interesting indeed!
Unlike for trademarks, there is no concept of similarity when it comes to domain names in China – any domain name can be registered, provided that it is not identical to a previously registered domain name. Further, domain names are registered on a first come, first served basis. Given the number of top-level domains (TLDs), it is not generally feasible for trademark owners to register domain names for all possible variations of their marks.
In practice, rights holders usually settle for one or two domain names, which they then use to direct users to their website. More registrations than this can be wasteful and expensive. It is recommended that rights holders focus registrations on countries or areas where they already have business interests or plan to launch them. When it comes to similar domain names registered by other parties, rights holders can either choose to ignore them (if the domain name is not being used or is causing no actual damage) or file a domain name dispute or lawsuit.
Full article here:
http://www.lexology.com/library/detail.aspx?g=74d18a8e-0e03-4826-85b3-7ed557d54559