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inMotionNow is a name that served us well for many years. We didn’t make the decision to change it lightly. In fact, it was a difficult decision, especially given what the name has come to mean to our team and our customers. We found, though, that we needed a name that better reflected the more complete and sophisticated solution that we had become.

As we asked ourselves “who are we” and explored options, we kept coming back to the idea of being the single source of truth for managing creative expressions – something important to both company’s customers. Whatever our name, we knew it had to reflect that concept, as well as the ability to publish assets in a one-to-many fashion.

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