As you probably know, .IN is the ccTLD for the country of India.
For Indian companies and entities, .IN domain names are already fairly popular, although .com is apparently even more popular there. The Indian government, which manages the .IN ccTLD, is planning an advertising campaign to encourage Indians to use .IN domain names.
Here is an excerpt from the Economic Times article that discusses this upcoming marketing effort:
“With an aim to promote the .in domain name, which is India’s official website extension – but continues to be in the shadows of the more popular .com domain name – the ministry of electronics and IT (MEIT) is planning a massive advertising campaign aimed at companies, individuals and startups.”
The aim of the advertising campaign is to increase the number of registered .IN domain names to 3 million+ registrations.
Source
For Indian companies and entities, .IN domain names are already fairly popular, although .com is apparently even more popular there. The Indian government, which manages the .IN ccTLD, is planning an advertising campaign to encourage Indians to use .IN domain names.
Here is an excerpt from the Economic Times article that discusses this upcoming marketing effort:
“With an aim to promote the .in domain name, which is India’s official website extension – but continues to be in the shadows of the more popular .com domain name – the ministry of electronics and IT (MEIT) is planning a massive advertising campaign aimed at companies, individuals and startups.”
The aim of the advertising campaign is to increase the number of registered .IN domain names to 3 million+ registrations.
Source