Increased traffic, less revenue

[sandyfeet]

I don't really understand. Have I been smartpriced?? If so, what can you do to make the situation even the slightest bit better?

I've recently gotten a bit more traffic to my site and my per click revenue has gone down.

My site is well seo optimized, indexed and recieves search engine traffic. Should I remove any keywords from my content that might trigger low paying ads? I've removed the word "free" from my index page.

 

[Brian]

CPC changes all the time, its all about what advertisers are willing to spend at a specific time.