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I am planning to start a new domain registrar

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Dear NP members,

I am planning to start a new domain name registrar within a year.

I am aware that there are tons of them, but I have to find one yet that would be excellent in most categories.

I would love to hear some feedback as to what are the most important factors you are looking for in a registrar.

Some things that I have already decided upon:

- Price (for .com) at under $10 for general public and at $8.49 for domain investors (don't like the term domainers)

- Rich interface and functionality

- Name: probably am going with Regz.com

- Focus on what sells (.com, .org etc.) and stop confusing customers with lots of bad extensions

Again, comments and feedback are appreciated
 
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The views expressed on this page by users and staff are their own, not those of NamePros.
What is the current cost to become a ICANN accredited registrar?
To become an ICANN accredited registrar, you will need to pay the following initial costs:
  1. Application fee of $3,500 USD
  2. Annual fee of $4,000 USD (invoiced after approval of the application)
You will also need to show proof of at least $70,000 USD capital or be able to explain why you do not need this amount of working capital.

Once you are an ICANN accredited registrar - you will have to pay additional fees:
  1. The annual $4,000 USD fee mentioned above
  2. A quarterly ICANN fee - usually about $800 for smaller registrars
  3. The ICANN per domain fee of $0.18
  4. The registry fees (i.e. $7.85 for a .COM currently). This is usually deducted from your prepaid balance with the registry operator.
 
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Marketplace: will be added at next phase, making sure it is not a half baked solution.
Yet another market ?
I am not sure there is a major need for this, in fact this is beyond the core business of a registrar. IMO you have to focus on a clear angle first, and avoid function creep (speaking from an IT point of view).

They are with you because they never ran a registrar, there is simply very little money in selling people domain names for $10.
It's true, you need volume. At $10, after registry and Icann fees, and credit card processing fees your margin will be around $1 a pop. With a few thousand names in your portfolio it can be financially viable but not very profitable. That's why registrars usually sell hosting, SSL certificates, whois privacy and ancillary services.

Now you can run a barebone operation with E-mail support only. Then in theory you could be running a low-cost registrar from your basement in pajamas :)
If on the other hand you want to offer round the clock customer support, provide a superior experience you'll need to hire staff and this is where the costs start piling up. But I guess that's what call centers are for right.
You may need an accountant, you probably will if your business takes off. You'll have to file taxes.
You will probably need to have a legal counsel on a retainer too, to handle the complaints, the UDRP cases, and the various abuse & DMCA complaints you will be dealing with on a weekly basis.

I have made some financial projections, and I have actual experience with a few ccTLDs. Getting started is not the problem. The real killer is the administrative overhead. Do not underestimate the daily grind.
If you run your own private registrar just to manage your own portfolio there is no big issue really. Because you are only accountable to Icann and the registries - that means paying your fees in time and handling compliance issues if they ever arise.
Dealing with the public at large, even a sophisticated clientele like domainers is of course different.

For me the problem is how you are going to position yourself. I think people have to take sides sometimes. If you are going to serve clients but you compete against them at the same time this is going to cause friction. That's why domainers are not comfortable with DC/HD or other registrars run by domainers. Ever wonder why Uniregistrar for example is not more popular among domainers ? Domainers may have to use companies like DC to catch and bid on drops but it is clearly an arm's-length relationship. I don't think this is what you want.

And I understand that you would be targeting domain investors. They are demanding and not the most loyal customers. They are certainly going to want great pricing. But they have the coupon entitlement mentality, many domainers do not realize that a .com domain name costs more than $8 before you even make a profit.

Even if you stay away from all those silly nTLDs (you have my blessing), your clients will probably want a range of ccTLDs, so they can keep as many names as possible under the same roof for convenience. If you want to be a registrar for many ccTLDs, you will have to repeat the accreditation process again and again, the requirements will be different every time, and the rules are different from one ccTLD to another. Even when they all use the EPP protocol, there are TLD-specific extensions that may need to be implemented properly (a technical discussion here just to give you a glimpse). And it costs money. It costs money in development work to accommodate extra TLDs. The application process costs money. The ccTLD registries will often require that you maintain a prepaid account with them. So you have to leave money. Obviously you don't go through all this just for a few customers, it's not worth it.
That's why even Icann registrars are often resellers for ccTLDs. They outsource the complexity and the costs they would otherwise have to bear.

Now for the technical part. It can be outsourced. The backend can be quite basic. An EPP toolkit of some sort, you can even write your own scripts. You will want a website of course. It has to interface with the backend and be secure enough. You could use a turnkey solution from Logicboxes but this is not very sexy and not really the road to differentiation you aim for.

If you have the opportunity to go to a domain conference I recommend that you talk with people who work at registrars, you will learn a lot from their experience.
 
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Dear NP members,

I am planning to start a new domain name registrar within a year.

I am aware that there are tons of them, but I have to find one yet that would be excellent in most categories.

I would love to hear some feedback as to what are the most important factors you are looking for in a registrar.

Some things that I have already decided upon:

- Price (for .com) at under $10 for general public and at $8.49 for domain investors (don't like the term domainers)

- Rich interface and functionality

- Name: probably am going with Regz.com

- Focus on what sells (.com, .org etc.) and stop confusing customers with lots of bad extensions

Again, comments and feedback are appreciated

Good luck to you but I can't imagine the juice being worth the squeeze.
 
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- Price (for .com) at under $10 for general public and at $8.49 for general public

I think you made an error somewhere in here.

But what I would like (and what I feel many other people would like is simply:

1) simplicity and credibility. Keep it plain with no complications (I like your idea of avoiding alternative extensions) and just focus on what you need to do and don't screw around with the prices.

2) a marketplace. I think this thing alone would boost your popularity a lot. There are so many registrars missing good markets and providing just the barebones. If you could make a meaningful market, including auctions (similar to this forum) that would be great.

3) no godaddy bullshit. No charging for every single detail you can charge for. No charging for listing on the market and parking and no upselling of everything you can.

I think most are with me here.
 
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Regarding the name, Regz. Yes nice and short and whatnot, but I've never taken a site seriously that puts in the "z" in place of an "s" in the name. Its a bit too hoodlum sounding, almost like a bunch of teenagers trying to sound too cool for school. The face of the business is the first impression folks will get.


It still sounds more serious than godaddy...
 
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With the margins so low, I am not sure I am clear on the justification to start a registrar. The strong majority of what we pay goes to the registry and is not, supposedly, subject to deals. In fact regularly multiple registrars offer .com at less than their wholesale cost. They literally are losing money every time we register with them.

They can do this because they have expectations to get back in other ways such as hosting services, being part of a fast transfer network and commissions there, selling on their own marketplace, making money from names left to expire, etc. All of these need a pretty substantial scale to make sense. Also registrars are hit with with constant headaches dealing with legal and abuse issues brought to them, and need to stay in all the ICANN loops re regulations and compliance.

I just don't see the argument for a registrar. It seems to me now we have multiple choices that offer competitive rates, almost certainly as low as a new startup registrar could go even on a zero profit model, and numerous registrars offer a stable and attractive set of services for the domain community.

Personally, I think there is a greater need in the community for a new marketplace. I think there is lots of room there to use automation and technology and a creative mindset to make something that is not currently offered. Not under estimating the challenge of that too. Alter did many things very well, yet still in the end decided it was not worth it. Afternic/GD/Dan have so much market share hard to make inroads, and SH is innovating like crazy and now have $10 million more to up the pace even more. Still I would see more room to introduce something there than in registrar.

Anyway, best wishes if you do decide to follow it.

-Bob

PS I do see that the following argument presented by @Recons.Com is compelling, though;
"Who registers domains? Domain investors, entrepreneurs, webmasters, IT guys, startups, bloggers etc. That is an important audience you get to work with."
 
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customer support is important, along with simplicity and reliability. Why not just be a reseller?

+1

- Focus on what sells (.com, .org etc.) and stop confusing customers with lots of bad extensions

I understand what you are thinking here but as we are domainers you are talking to here, we all have multiples of domains. Organization is key. Anything to detract from our domain organization is a negative.

Having all domains in one Registrar is critical for domain management for those of us who have hundreds or some with thousands even. So with that being written, I believe the bigger Registrars (GoDaddy, Uniregistry, etc.) are a bit more successful than others because they support a lot of extensions.

If I could get all of my domains into just one registrar i would in a heartbeat.

Just something to think about when you are making your decision into having just a few extensions or offering others as well.

Either way, it seems like a monstrous task. I wish you well.

Vito
 
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Perhaps the angle of Free awesome landers would help sway domainers to the new register. Feels you would need some carrot on a stick.
 
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I do have long term ideas and plans here. I want to make it possible for a domain owner to have his domains being treated as real assets, possible to pass as inheritance, for example. For me it has been a concern, for example. What happens to my valuable names, if I die suddenly?
Isn't it what Domain Guardians does ? There may be a market but in my opinion it is tiny, even domainers can't be bothered to make those arrangements. Those who are incorporated can do without such a service if they have a partner, and a documented inventory.

PS: perhaps you could add a poll with multiple options to your thread, in order to outline the features that are perceived to be most important.

but just strictly out of curiosity.. how many registrars now or in past have been known to be started and ran by pure domainer(s) like our friend Recons here?
I have a few in mind. And they were run by well-known and rather successful domainers. The registrars I have in mind were terminated by Icann due to payment arrears and sometimes on compliance grounds, such as failure to escrow whois data or maintain a functioning whois server on port 43.
I understand that the registrars were not public, in fact they may not have been used much at all. Probably the goal was to manage their own portfolios and do some dropcatching. It makes sense to be your own guinea pig first and then scale up when you're mature.
So that was about a decade ago.

Either it was not cost-effective for them, or they underestimated the administrative and financial burden this entails. One registrar owed 13.5K, another owed 30K.
I think they didn't plan ahead well enough. A business plan must be realistic. Even if you anticipate to be profitable within a year you have to plan for less favorable scenarios and secure adequate, long-term funding for your business.
I also need to stress the need for compliance. Your IT operations have to be smooth and reliable. Loose accounting practices or bad whois maintenance are things that will jeopardize your status as accredited registrar. Laziness, failure to address complaints or implement UDRP rulings will also cause problems and can lead to termination.

In conclusion, domainers do not automatically make good business managers, they are not always good at running a domain registrar.
Domainer-friendly registrars, or registrars made by domainers for domainers are not as popular among domainers as they should. I think that trust is an issue, and people are creatures of habits too.
It takes a long time to establish trust. If I were to start a registrar I would not expect industry recognition in just one year. Not even in 5 years.
Look at all the registrars (your future competitors) that are more or less well-known/popular today, and when they were established. They are not young.
You really have to aim for the long term to be successful. In one year you will still be the new kid on the block. If you are not prepared for a slow growth, you will be discouraged and lose motivation, and money. I mean it.
 
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Don't compete with your own customers, for domains! Level the playing field and be transparent. Keep your aftermarket commission lower than your competitors! Good Luck!
 
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I think you made an error somewhere in here.

But what I would like (and what I feel many other people would like is simply:

1) simplicity and credibility. Keep it plain with no complications (I like your idea of avoiding alternative extensions) and just focus on what you need to do and don't screw around with the prices.

2) a marketplace. I think this thing alone would boost your popularity a lot. There are so many registrars missing good markets and providing just the barebones. If you could make a meaningful market, including auctions (similar to this forum) that would be great.

3) no godaddy bullsh*t. No charging for every single detail you can charge for. No charging for listing on the market and parking and no upselling of everything you can.

I think most are with me here.

They are with you because they never ran a registrar, there is simply very little money in selling people domain names for $10.
 
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They are with you because they never ran a registrar, there is simply very little money in selling people domain names for $10.
namesilo just got bought for 9 million usd...they sell names for $8.99....what if google said yahoo exists we dont need another search engine or if facebook said myspace exists we dont need anothe social site...
or if we said there are a ton of domain tools and marketplaces out there we dont need any more...
 
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Yet another market ?
I am not sure there is a major need for this, in fact this is beyond the core business of a registrar. IMO you have to focus on a clear angle first, and avoid function creep (speaking from an IT point of view).


It's true, you need volume. At $10, after registry and Icann fees, and credit card processing fees your margin will be around $1 a pop. With a few thousand names in your portfolio it can be financially viable but not very profitable. That's why registrars usually sell hosting, SSL certificates, whois privacy and ancillary services.

Now you can run a barebone operation with E-mail support only. Then in theory you could be running a low-cost registrar from your basement in pajamas :)
If on the other hand you want to offer round the clock customer support, provide a superior experience you'll need to hire staff and this is where the costs start piling up. But I guess that's what call centers are for right.
You may need an accountant, you probably will if your business takes off. You'll have to file taxes.
You will probably need to have a legal counsel on a retainer too, to handle the complaints, the UDRP cases, and the various abuse & DMCA complaints you will be dealing with on a weekly basis.

I have made some financial projections, and I have actual experience with a few ccTLDs. Getting started is not the problem. The real killer is the administrative overhead. Do not underestimate the daily grind.
If you run your own private registrar just to manage your own portfolio there is no big issue really. Because you are only accountable to Icann and the registries - that means paying your fees in time and handling compliance issues if they ever arise.
Dealing with the public at large, even a sophisticated clientele like domainers is of course different.

For me the problem is how you are going to position yourself. I think people have to take sides sometimes. If you are going to serve clients but you compete against them at the same time this is going to cause friction. That's why domainers are not comfortable with DC/HD or other registrars run by domainers. Ever wonder why Uniregistrar for example is not more popular among domainers ? Domainers may have to use companies like DC to catch and bid on drops but it is clearly an arm's-length relationship. I don't think this is what you want.

And I understand that you would be targeting domain investors. They are demanding and not the most loyal customers. They are certainly going to want great pricing. But they have the coupon entitlement mentality, many domainers do not realize that a .com domain name costs more than $8 before you even make a profit.

Even if you stay away from all those silly nTLDs (you have my blessing), your clients will probably want a range of ccTLDs, so they can keep as many names as possible under the same roof for convenience. If you want to be a registrar for many ccTLDs, you will have to repeat the accreditation process again and again, the requirements will be different every time, and the rules are different from one ccTLD to another. Even when they all use the EPP protocol, there are TLD-specific extensions that may need to be implemented properly (a technical discussion here just to give you a glimpse). And it costs money. It costs money in development work to accommodate extra TLDs. The application process costs money. The ccTLD registries will often require that you maintain a prepaid account with them. So you have to leave money. Obviously you don't go through all this just for a few customers, it's not worth it.
That's why even Icann registrars are often resellers for ccTLDs. They outsource the complexity and the costs they would otherwise have to bear.

Now for the technical part. It can be outsourced. The backend can be quite basic. An EPP toolkit of some sort, you can even write your own scripts. You will want a website of course. It has to interface with the backend and be secure enough. You could use a turnkey solution from Logicboxes but this is not very sexy and not really the road to differentiation you aim for.

If you have the opportunity to go to a domain conference I recommend that you talk with people who work at registrars, you will learn a lot from their experience.

Thank you for such a detailed post.

I cannot target everyone. I won't target those who want to have everything, including cctlds, new gtlds etc., under the same roof. And, to be honest, don't see them right away moving everything to the new registrar.

My niche would be the most popular gtlds + most popular few cctlds and then basically making most sense for keeping valuable names with. Kind of opposite of NetSol.

I do have long term ideas and plans here. I want to make it possible for a domain owner to have his domains being treated as real assets, possible to pass as inheritance, for example. For me it has been a concern, for example. What happens to my valuable names, if I die suddenly? My kids are still young, my wife won't go anywhere near domains, and then they will go to domain vultures that will auction them off at expiring auctions and get all the money. The services, features, that will differentiated REGZ will be along those lines, primarily.
 
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Just have a look at Network Solutions and do everything exactly opposite ;) Good luck!
 
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What is the current cost to become a ICANN accredited registrar?

To become an ICANN accredited registrar, you will need to pay the following initial costs:
  1. Application fee of $3,500 USD
  2. Annual fee of $4,000 USD (invoiced after approval of the application)
You will also need to show proof of at least $70,000 USD capital or be able to explain why you do not need this amount of working capital.

Once you are an ICANN accredited registrar - you will have to pay additional fees:
  1. The annual $4,000 USD fee mentioned above
  2. A quarterly ICANN fee - usually about $800 for smaller registrars
  3. The ICANN per domain fee of $0.18
  4. The registry fees (i.e. $7.85 for a .COM currently). This is usually deducted from your prepaid balance with the registry operator.


Something along those lines. I will use a third party consultancy to guarantee smooth registration with ICANN, so in total I expect around $20K for initial costs, including ICANN fee.
 
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start with small, and if you think you can do it more further , then scale the hell out! :xf.grin:

in Biz, what most important is not about how big you are or how much money that you have! because even if you run a register biz, in your mom basement! but you already have huge costumers, I am sure, soon or later! you have to be GD rival/Competitor! :xf.grin:

but even if you have the biggest capital in the world! but you have no idea how to get 1 Million costumer! I am sure soon or later you will run out of money/capital! :xf.grin: If I were you I will start from reseller, if I can get 5 thousand or even 10 thousand, costumer, then level up or upgrade your level, and become ICANN member, or what ever it is!

And to be honest with you, actually I CANN member, or not or just reseller, actually most ppl here don't really care that much:xf.smile:(well, maybe 5% ppl care) and if I were you I will think the same! I.e don't care what they think! what I do is focus to get costumer with cheap cost!:xf.grin: and if you already have 5k or 10k costumer, then upgrade! and scale the hell up! :xf.grin: but before that can happen! stop right there! and watch big dog playing! :xf.laugh:, learn from them, take 1-2 hints! I am sure you can learn something! :xf.grin:

BTW, marketing cost for Domain industry are quite big!:xf.grin: I don't think you can compete with them or win the game!:xf.grin:

Just FYI, 99% ppl that do biz, most of the time will end miserably!:xf.grin: unless for 1 % group of course!:xf.grin:

btw, try FB fanpage, I think that the cheapest way! or maybe, some PPV networks! , or maybe nampros, who know , you can get cheap ads! :xf.grin:
 
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Regarding the name, Regz. Yes nice and short and whatnot, but I've never taken a site seriously that puts in the "z" in place of an "s" in the name. Its a bit too hoodlum sounding, almost like a bunch of teenagers trying to sound too cool for school. The face of the business is the first impression folks will get, and many might pass up a visit even if the meat on the bones is good.

In any case, you've got yourself a killer, relevant LLLL to use for the business for sure, hard to top. I'm sure it'll grow on me. Take you're time with this, test it, retest and test again before opening the doors. You're already a successful domainer, no need to rush a new venture.
 
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Looking forward to it. I'll add some ideas here once I come up with anything relevant.
 
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I think you made have an error somewhere in here.

But what I would like (and what I feel many other people would like is simply:

1) simplicity and credibility. Keep it plain with no complications (I like your idea of avoiding alternative extensions) and just focus on what you need to do and don't screw around with the prices.

2) a marketplace. I think this thing alone would boost your popularity a lot. There are so many registrars missing good markets and providing just the barebones. If you could make a meaningful market, including auctions (similar to this forum) that would be great.

3) no godaddy bullsh*t. No charging for every single detail you can charge for. No charging for listing on the market and parking and no upselling of everything you can.

I think most are with me here.

You are right. I corrected the original post to say "for domain investors".

Very valuable point there. I don't want to do $0.99 promos for .com only to screw customers with 15 dollar renewals. Or force people to transfer in and out. Of course, if it is a registry promo, it will be passed along.

Marketplace: will be added at next phase, making sure it is not a half baked solution.

And, of course, won't be charging for "every single detail". Minimum upsell, for things like hosting and email solution, but hopefully with the possibility to choose to go straight to checkout.
 
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What's wrong with NameSilo?

Probably nothing. I have an idea of few features/services that I could not find with anyone and that I am looking forward to providing.

Also, you need to have 500+ names to get $8.69 pricing with them.
 
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@Recons.Com , buddy...
Count your money and plan your budget. Getting into Domain registration business might use up your savings and won't have good returns in near future.

Remember, Most domains are owned by Domain Investors like us and we don't want to pay regfee when we plan to buy a domain. See all threads here asking for discount coupons, etc. So, first year registration for any registrar is always going to be a negative marking in ledger books.

If you have a 5-10 year business plan set on the table, go for it. Future is good for Registrars, you just need to expand, not limit yourself to certain extensions.
 
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@Recons.Com , buddy...
Count your money and plan your budget. Getting into Domain registration business might use up your savings and won't have good returns in near future.

Remember, Most domains are owned by Domain Investors like us and we don't want to pay regfee when we plan to buy a domain. See all threads here asking for discount coupons, etc. So, first year registration for any registrar is always going to be a negative marking in ledger books.

If you have a 5-10 year business plan set on the table, go for it. Future is good for Registrars, you just need to expand, not limit yourself to certain extensions.

I know this is a razor-thin margin business and I have few ideas that I cannot share yet ) Want to implement them first. I also can target non-investors via regular mail. For domain investors, those that are looking to reg for $3.99 and then drop 90% of what did not sell, they are not my target market.

I want to focus on those names by investors that are keepers and help them to keep them safer and help them sell better.
 
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