Labeled as strategy in Domain Selling and Domain Sales started by shilmy, Feb 7, 2005.
well if you were looking for the end user then shrare your domain with the other similar domains.
i got this grand idea looking at this post....
someone help me here....
You know how whois records are 1 by 1...gotta look at them 1 by 1 and record any info you need then on to the next....
why not create a bulk whois checker with the domain name and the contact name and email address on file maybe a telephone number....
have a list of 50 whois records with the info you need.
From that...grab out your email extractor to grab the addresses
bulk email 1 by 1 of course with a database generated by your excel info lists....
good idea...im sure someones thought of it already....
the idea is mass marketing to the right "potential" buyers...
If you read the thread from the beginning you'll realise why mass marketing/email is not a good idea.
Do you respond to bulk email or do they goto your spam folder?
He did say to email one at a time. Nothing wrong with that.
I use a search engine position checker that pulls the top 40 results for keywords and a bulk check tool that provides whois for all domains entered.
Nothing wrong with harvesting prospects then sending them a relevant email about a business opportunity one at a time.
Im sure this was how SPAM started.
I imaging something like this happened:
- One guy who thought, "Hey we have this technology to send e-mail to multiply buyers, why not use it. Afterall it cost the same if you send e-mail to one or a thousand, ofcourse we will only send an e-mail to -potential- buyers".
- Then another guy took the idea a step further "...but..., is not every consumer a potential buyer???, so why not send to everybody!"
Just my thought of how a good idea become bad.
I hate spam as much as the next person but if you run a business, salespeople will call on you. That's the American way.
Now when salespeople turn into telemarketers selling you crap has no relevance, that's spam.
Calling or sending one email at a time is just sales. It is just cold calling which is pro active selling. So, I see it as one to one. Spam is one to many.
And it is better than cold calling because it is much easier for the recipient to open and delete than try and tell you they're not interested.
I have no objection to drawing up a list of prospectives and then emailing each individually and with personalization, but the idea that was being promoted is -
Bulk and mass are an opposite strategy to 'personal' and 'one by one'.
Thats why DRT users don't get many results...
I agree 100% with Samit.
Its different if you are sending individual e-mails personalize to the receiver.
What I am against is Bullk/mass marketing, where you send a standard e-mail to "potential" buyers. And where the only thing that is different in the e-mails is the e-mail adress, nothing else.
So maybe my way of doing things is alil rough for you guys...always wanna do it the hard way....
you can nit pick it all you want....still aint gonna get the job done in timely manner....
the whole idea is everything takes time...some more than others...dont worry bout the finished product so much cause through the process...it will be perfected to whatever satisfaction you have....
btw on that database thing...i was more thinking of merging the new data with excel and merging it with the letter written in word...
hmmm....so maybe just getting the data merged then mailing one by one...different names in the files...though i could setup templates with my bulk email mailer....
anyways its fun to think up ways to make the job run alil faster once setup....
Bumping this thread as I enjoy reading it. I have been sending out about 50 emails a week to potential end users. I get a reply on approx. 1 to 3 per 50 emails. Some replies end in sales and some don't. I am streaky in that sense. For example last month I scored end user sales on multiple domains, this month none even though I have had responses. I guess just being persistent is the best idea!
Excellent. Not a bad job right?
Just keep banging out those sales emails and phone calls. Remember, the phone is much more powerful but that darn receiver can be very heavy at times
use the same keywords you have in your domain, search it on google.com and then first 10 that appears browse it and look for an online form they have most of the time they have this and use that to copy/paste your sales letter.
I personally don't like to fill out the forms, I think those types of things usually go to secretaries, lower lever managers, etc.. I would rather just look up the domain on whois and try to reach them there. Not saying that I never use the form, but usually as the second option. Also, when searching potential end users on google I will search the keyword followed by .com.
ie.. If I am searching for end users for: tactile.info, I will type "tactile .com" in google search box. Many sites come up that use that keyword in their domain, those are the sites I initially target for email advertising.
Or, you can typein...
This will show mytactile.com, yourtactile.com, thistactile.com...
yeah i send email to them as well using worldcast but sometimes they don't reply so contact form for me are the best, usually they forward it to owner.
Oh sweet, I knew there was a trick for that just forgot about it! Thanks copper! rep coming.
That sounds like it is better for the prospect than the sales person. I rather be on the phone and have a chance to overcome any objections than have my entire pitch be systematically deleted.
I guess I just had to whine a bit as I finally posted my first enduser sale this month. Hopefully this is the beginning of my hot streak! :talk:
The sale was initiated through email, he rejected my first price. Ignored my email to make an offer. Then when I emailed him with my new asking price he accepted. We completed the deal/transfer over the phone.
An odd case..
hi friends. I am new in this forum, but I ma impressed of all the info that collected here. I have read this specific tread carefully, because for a month I am wandering what to do.
I have 15 domains and a potential end-buyer for them. This particular buyer bought four domains ( similar to mine) for $2500 each in SEDO. My research shows that they ( they are a very big company, but no TM problems with the domains) have bought over 100 similar domains trough the years. Now I am considering my strategy and one of my ideas is to contact them. But they are using a special firm, MarkMonitor, which business is to protect trade marks in internet and this is the firm that actually buy all of the domain for them.
So, who I have to contact - MarkMonitor or the real end-buer?
I will be thankful for any advice, because it is very interesting situation and I want to play it wise.
Thank you. If you need more details to give me better answer - feel free to ask
I personally wouldnt contact them at all. There maybe no TM issue but contacting a known buyer may decrease your bottom line. It will make you look like you need to sell. Find out where they are buying the names from, i.e. sedo and list your domains there. If they truely want to buy your name they will find it. Let them make an offer. This is a personal opinion. There are other ways to sell the name to them, this is just what i would do.
Yes, the buy at SEDO
Yes, the buy at SEDo and I have parked my domains there. In fact there was an offer for two of them ( $600 per piece) but I did not understand who actually had made the offer ( they or other domainer).
What do you think? Do I have to make sites on this domains? Because I can organize it pretty good ( unique content, links to sites with good PageRank etc.) and in a few month the may become more valuable to the end-buyer. Or I am wrong?
Please, share opinions and experience!
After 3 months of experimentation, I've arrived at an e-mail pitch template that gathers a 25-30% "I am interested" response rate when selling to small businesses and non-profits. I thought I should share it with you--
To line: [email protected]
Subject line: For John - someorganization.com website question
Body as follows:
(Please forward this message to Some Organization's management or sales director if you see fit):
Dear Some Organization staff,
I'm (name), a software developer from Boston. I am writing to let you know I currently have the domain name SomeOrg.com available for purchase. Because I am looking to clear out my domain names by the end of September, I would be willing to offer you SomeOrg.com below market value for use with your writers community's online home at SomeOrganization.com
If you would like to consider acquiring this domain name, please reply to this message no later than this coming Tuesday, 8/19. I would be happy to discuss a price that suits your budget. In the event I do not hear from you by that point, I will contact my next SomeOrg.com candidate.
Thanks for taking the time to read this message. I look forward to speaking with you soon.
All the best,
Tel: XXX.XXX.XXXX (US)
E-mail: [email protected]
Replace as follows:
* [email protected] / John - E-mail & name of the sales director of the group you're pitching to. Other options: president, executive director, office manager, CTO, or whatever you can get your hands on if none of the above are available.
* Some Organization - Name of group you're contacting
* SomeOrganization.com - Website of group you're contacting
* SomeOrg.com - Domain name you're selling (usually shorter or more memorable than what the end-user currently owns)
* "software developer from Boston" - Brief description of yourself; something that expresses "I'm not a shady person."
* "end of September" - A date approximately 1-1.5 months following the date you're sending your message
* "writers community" - A 2-5 word description of their group. This is an extremely important replacement since it implies "I'm human" and "I have actually checked out your site and believe this domain will interest you based on my findings." Grab this expression from their slogan, home page, "about us" page, or mission statement; or even better, use your own words.
* "Tuesday, 8/19" -- Give them about 3-5 business days to toss up an initial response. Most of my responders reply within the first two days.
* (Name): Your name
* Replace signature info -- (Company, Position), (Website URL), XXX.XXX.XXXX (US), [email protected] -- with your own title and contact information. Try to get a nice SkypeIn number. Use an e-mail address from your college, business, or one of your professional-sounding developed domains.
I send about 15 of these hand-tailored messages each day at an expense of about 5 minutes each. I usually receive 4-5 replies asking me how much I'm selling the domain for. In response you I either state an asking price or ask the buyer how much he/she is willing to fork out (not in those words, obviously); I'm not yet sure which of these two strategies is superior, as the answer probably depends on the nature of the end-user.
When pitching to larger / venture-backed groups, I usually (1) replace the "I'm (Name)..." with "I hope this message finds you well. I am (Name)..." and (2) add a *short* paragraph quoting a clause from their "about us"-type page, supplemented with an explanation as to why the domain will serve them valuably based on their core mission's description.
Of course, you won't get the 25-30% response rate unless you carefully pre-research the groups you're pitching to and firmly believe the names will appeal to them. Good luck!
Looks like NPers agree prospects for a sale are higher when you respond to the interested end-user with a price rather than asking them to make an offer. Relevant thread:
Not a full-proof method since if, for example, if you're selling mountainmetal.com, it won't show mtnmetal.com or mountain-metal matches. Still a great tip though.
Thank you! i find it very useful I will think about all ideas a couple of day and I may try a shot
Thanks a lot for the great post JoshuaPz, it's worth a try.
Separate names with a comma.