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domains How to Choose a Domain Name: The Good, the Bad and the Ugly

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Choosing a domain name might not be on the top of your list when starting your business, but it can be challenging when the time comes to choose. A lot of good can come with the right name, and a lot can go wrong later on if you don't get it right. It is, therefore, crucial you make the right decision. This article will discuss the psychology behind choosing the good, the bad and the ugly — and how to avoid it to help make you an informed decision.

The good​

Ever since the beginning of commerce, there has been branding. Branding, a powerful marketing concept, manages how your target audience perceives your business. Your brand is your business identity. A positive perception of your business that your audience could relate to can make all the difference.

Branding is a key to selecting a successful domain name. Due to the value, your domain name holds to your brand as it's typically the first thing your target audience will hear and type in to visit your website. And most importantly, your domain name will be a part of your company email address.

Consistency is a key to effective branding. What we have learned from successful brands is that the vast majority of their brand names …

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