How do you guys think about this ?
Google and the landrush
Google loves keyword based domain names and considers exact keywords found in domains to be a strong signal of a website’s relevance to a query.
An established website with a newly acquired generic domain and a good SEO strategy, could find itself ranking among the top stops for competitive terms relatively quickly. Of course, links trump domain names when it comes to gaming Google, but a good domain can go a long way.
Domains such as http://car.insurance (switch “car” for any other kind of insurance you could imagine to get an idea of the scale) will be hugely attractive for branding benefits alone, not to mention the SEO potential. Owners of such generic TLDs will have an interesting choice; resell domains under the TLD, or use them to dominate their niche .......
Original Article: http://www.e-consultancy.com/news-b...w-tlds-could-impact-your-search-rankings.html
Google and the landrush
Google loves keyword based domain names and considers exact keywords found in domains to be a strong signal of a website’s relevance to a query.
An established website with a newly acquired generic domain and a good SEO strategy, could find itself ranking among the top stops for competitive terms relatively quickly. Of course, links trump domain names when it comes to gaming Google, but a good domain can go a long way.
Domains such as http://car.insurance (switch “car” for any other kind of insurance you could imagine to get an idea of the scale) will be hugely attractive for branding benefits alone, not to mention the SEO potential. Owners of such generic TLDs will have an interesting choice; resell domains under the TLD, or use them to dominate their niche .......
Original Article: http://www.e-consultancy.com/news-b...w-tlds-could-impact-your-search-rankings.html