How New gTLDs Fare in Search Marketing

[Poldermaffia]

The test was run against two pairs of domains:

www.3caratdiamonds.com versus www.3carat.diamonds

and

www.mattitosmenu.com versus www.mattitos.menu


http://searchenginewatch.com/article/2367669/How-New-gTLDs-Fare-in-Search-Marketing-Research

 

[RU]

"Shaving club"
https://www.google.com/?gws_rd=ssl#q=Shaving+club
.CLUB domain found in top 5 of SERPs

 

[enlytend]

The SEW article skips some interesting details - click through to the original post. I downloaded the paper to take a closer look at the data -

The gtlds got more Adwords IMPRESSIONS - I'm guessing because taking out the ".com" increased the relevancy of the URL. However the .com CONVERTED (i.e. more people who clicked through took action on the site) better in both cases.

Just one test and not a huge amount of data to go by - his conclusion was that there was no clear winner or loser, but that the gtlds didn't seem to be at a DISadvantage used in an Adwords campaign, and might be an advantage if you are running a CPM campaign (though you can't bid CPM in search ads, just display - since this was a search campaign that's apples/oranges - needs further testing)