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discuss How many outbound emails in average to sell a domain?

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Francis AHLE

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Hey! I've been doing outbound marketing and sent several emails but no sales yet. How many outbound emails should be sent in average for a domain to get a sale?
 
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There isn't any average. Depends on how strong the name is and how many potential businesses can use the name.

I have people sending me emails all the time with inferior names to the one I already have. Zero response rate.

Are you doing outbound for .com names that are the shorter, more preferable version of their business name? Or are you trying to sell a 3 word .xyz to a company with a 2 word .com ?

Post a couple names you are out bounding
 
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250 first emails and 250 follow ups
 
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There isn't any average. Depends on how strong the name is and how many potential businesses can use the name.

I have people sending me emails all the time with inferior names to the one I already have. Zero response rate.

Are you doing outbound for .com names that are the shorter, more preferable version of their business name? Or are you trying to sell a 3 word .xyz to a company with a 2 word .com ?

Post a couple names you are out bounding
Flycareers.com Uplayed.com Pleasure.com, Divorcees.com, sandales.net and many more
 
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250 first emails and 250 follow ups
Okay, so let's say I take Flycareers.com. Means I must identify 250 leads and then send them 250 follow ups? I've read that it's possible to send up to 4 follow up emails per lead. So does it makes a total of 1250 emails? Would obviously be happy if it's less than that (500 emails in total):xf.grin: but I want to clearly understand
 
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About ten million.

Outbounding used to be quite productive for me. My response ratio was an average of 10 - 20% or more. I'd send out 20 emails, get 4 or 5 responses at least. A hundred emails, 15 - 25 responses. Note that I was emailing for actually decent names, not PigeonSh** domains.

Then, some years ago, the 'Great PigeonSh** Domain Outbound Bowel Movement' began. New domainers were regging truly bad domains by the tens of thousands, and sending emails for those truly bad domains by the millions. They were even hiring teams to send the emails for them, for all those crappy domains. And the non-domaining public became very sick and tired of receiving all that spam. You could say that all that bad spam killed my good spam. Ha.

After that over-saturation of the public's tolerance for domain spam, I saw response rate go down to about zero. I'd send out 100 emails for a very nice domain, but the potential buyers, having been spammed by so many crappy names for sale, plus logo offers, plus site development offers, etc, etc, etc, just go blind to new domain offers emails.

Before the over-saturation, I used to have buyers actually thank me for contacting them with a good name, when they bought it. After the over-saturation, I'd send maybe a hundred emails for something nice like city+realty .com (city + realty .com's were actually my best sellers, I sold a couple dozen of them)... and I'd get no replies, because the realtors had been bombarded with city-realty-agent.info and city--realtor--agencies.org and about a dozen other really crappy versions.

That's just one example, but I've found the same thing has happened with all the domain genres. I'll still do the occasional outbounding if I feel like it, but response ratios are now extremely low. I'm not surprised to send 100 emails and receive zero response.

I still do make some outbound sales; it's just really rare, and takes a lot more emails per sale than it used to.

Have fun :)
 
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About ten million.

Outbounding used to be quite productive for me. My response ratio was an average of 10 - 20% or more. I'd send out 20 emails, get 4 or 5 responses at least. A hundred emails, 15 - 25 responses. Note that I was emailing for actually decent names, not PigeonSh** domains.

Then, some years ago, the 'Great PigeonSh** Domain Outbound Bowel Movement' began. New domainers were regging truly bad domains by the tens of thousands, and sending emails for those truly bad domains by the millions. They were even hiring teams to send the emails for them, for all those crappy domains. And the non-domaining public became very sick and tired of receiving all that spam. You could say that all that bad spam killed my good spam. Ha.

After that over-saturation of the public's tolerance for domain spam, I saw response rate go down to about zero. I'd send out 100 emails for a very nice domain, but the potential buyers, having been spammed by so many crappy names for sale, plus logo offers, plus site development offers, etc, etc, etc, just go blind to new domain offers emails.

Before the over-saturation, I used to have buyers actually thank me for contacting them with a good name, when they bought it. After the over-saturation, I'd send maybe a hundred emails for something nice like city+realty .com (city + realty .com's were actually my best sellers, I sold a couple dozen of them)... and I'd get no replies, because the realtors had been bombarded with city-realty-agent.info and city--realtor--agencies.org and about a dozen other really crappy versions.

That's just one example, but I've found the same thing has happened with all the domain genres. I'll still do the occasional outbounding if I feel like it, but response ratios are now extremely low. I'm not surprised to send 100 emails and receive zero response.

I still do make some outbound sales; it's just really rare, and takes a lot more emails per sale than it used to.

Have fun :)
Wow! Just crazy :D but big brokerage businesses still sell for millions every year. How do they do?
 
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About ten million.

Outbounding used to be quite productive for me. My response ratio was an average of 10 - 20% or more. I'd send out 20 emails, get 4 or 5 responses at least. A hundred emails, 15 - 25 responses. Note that I was emailing for actually decent names, not PigeonSh** domains.

Then, some years ago, the 'Great PigeonSh** Domain Outbound Bowel Movement' began. New domainers were regging truly bad domains by the tens of thousands, and sending emails for those truly bad domains by the millions. They were even hiring teams to send the emails for them, for all those crappy domains. And the non-domaining public became very sick and tired of receiving all that spam. You could say that all that bad spam killed my good spam. Ha.

After that over-saturation of the public's tolerance for domain spam, I saw response rate go down to about zero. I'd send out 100 emails for a very nice domain, but the potential buyers, having been spammed by so many crappy names for sale, plus logo offers, plus site development offers, etc, etc, etc, just go blind to new domain offers emails.

Before the over-saturation, I used to have buyers actually thank me for contacting them with a good name, when they bought it. After the over-saturation, I'd send maybe a hundred emails for something nice like city+realty .com (city + realty .com's were actually my best sellers, I sold a couple dozen of them)... and I'd get no replies, because the realtors had been bombarded with city-realty-agent.info and city--realtor--agencies.org and about a dozen other really crappy versions.

That's just one example, but I've found the same thing has happened with all the domain genres. I'll still do the occasional outbounding if I feel like it, but response ratios are now extremely low. I'm not surprised to send 100 emails and receive zero response.

I still do make some outbound sales; it's just really rare, and takes a lot more emails per sale than it used to.

Have fun :)

Curious: what do you do now?

Wow! Just crazy :D but big brokerage businesses still sell for millions every year. How do they do?

Maybe have established relationships.
 
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Wow! Just crazy :D but big brokerage businesses still sell for millions every year. How do they do?
Because the domains that sell for millions are generally one word category killer .com domains - also as @Tia Wood mentioned they have existing relationships with major Brands, probably building relationships with start ups that have funding, big corporates etc etc and they are very good at negotiating and explaining why said domain is worth x amount......

Comparing this with outbounding rubbish is an exercise in futility......
 
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Flycareers.com Uplayed.com Pleasure.com, Divorcees.com, sandales.net and many more
Pleasure.com is likely a seven figure domain. I am assuming it is not actually that.

Brad
 
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Pleasure.com is likely a seven figure domain. I am assuming it is not actually that.

:) it is. Not a direct client of mine, but it is and I'm doing outbound marketing for it
 
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Because the domains that sell for millions are generally one word category killer .com domains - also as @Tia Wood mentioned they have existing relationships with major Brands, probably building relationships with start ups that have funding, big corporates etc etc and they are very good at negotiating and explaining why said domain is worth x amount......

Comparing this with outbounding rubbish is an exercise in futility......
How are such relations built? By contacting companies and making partnership requests? Anyway I was already telling myself that there were other aspects of the game most people don't understand. Anyway, I'll keep searching and improve overtime. Thanks a lot for your amazing support. I keep in mind that outbound marketing is difficult (had already noticed :xf.grin:) but not impossible. I'll keep fighting ;)
 
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Maybe have established relationships.
So let's take an example. Let's say I have domains in the automotive industry. Is it possible to have partnerships to constantly sell automotive domains to an automotive company?
 
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So let's take an example. Let's say I have domains in the automotive industry. Is it possible to have partnerships to constantly sell automotive domains to an automotive company?
Anything is possible, but it is highly unlikely.

The average end user really only needs (1) domain, at most a handful. It is going to be hard to find steady buyers on a consistent basis.

Brad
 
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You’re outbounding Pleasure.com? Really? I’ve owned this name for many years. Not only don’t I know you, this name is not assigned to any broker. If you’re actually outbounding this name, stop immediately.
 
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You’re outbounding Pleasure.com? Really? I’ve owned this name for many years. Not only don’t I know you, this name is not assigned to any broker. If you’re actually outbounding this name, stop immediately.
:) it is. Not a direct client of mine, but it is and I'm doing outbound marketing for it

Interesting.

I hope the OP is mistaken, and they are not pitching someone else's high value domain without their permission.
If they are, that is highly unethical.

It could be opening yourself up to serious potential liability issues like damaging the value of the domain and/or creating issues for the domain owner.

Brad
 
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Talk about getting caught with your pants down........

The OP needs to respond as doing something like that is pretty despicable.....
 
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You’re outbounding Pleasure.com? Really? I’ve owned this name for many years. Not only don’t I know you, this name is not assigned to any broker. If you’re actually outbounding this name, stop immediately.
Let's discuss this in a conversation if you don't mind. I'm starting in the industry and was told to outbound this. I would have never done it by myself. I'm happy I started this thread. It will help clear things up.
 
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Talk about getting caught with your pants down........

The OP needs to respond as doing something like that is pretty despicable.....
I'm happy I started the thread. It will save me from problems:xf.grin: I'll stop outbounding this one and only focus on the ones I own. But I do I know domains that are assigned to me are done legally? I could never imagine things like that could happen and I'm really sorry:xf.confused:
 
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Anything is possible, but it is highly unlikely.

The average end user really only needs (1) domain, at most a handful. It is going to be hard to find steady buyers on a consistent basis.

Brad
Okay I see. Thanks :)
 
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See also this other thread on NamePros, where the Pleasure domain was mentioned by a broker that probably wasn't brokering for the owner:

https://www.namepros.com/threads/pornstar-com.1250572/

Screenshot_20220424-132024_Chrome.jpg
 
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This has been cleared up now. Several years back, I listed some of my names on Broker.xxx (e.g. pleasure.com, stamina.com, throb.com, thirsty.com, sex.co, etc). Unbeknownst to me, Jay from Broker.xxx, gave Francis permission to work on Pleasure. I’ve now asked Jay not outbound my names.
Francis has DM’d an apology, which I appreciate, but this isn’t his fault. I’ll chalk this up to a misunderstanding.
 
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This has been cleared up now. Several years back, I listed some of my names on Broker.xxx (e.g. pleasure.com, stamina.com, throb.com, thirsty.com, sex.co, etc). Unbeknownst to me, Jay from Broker.xxx, gave Francis permission to work on Pleasure. I’ve now asked Jay not outbound my names.
Francis has DM’d an apology, which I appreciate, but this isn’t his fault. I’ll chalk this up to a misunderstanding.
You probably know already, but there are several solutions available for tracking your digital footprint, to see where and how your digital assets (or references to them) are being used.
 
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I can breathe now . Thanks a lot
This has been cleared up now. Several years back, I listed some of my names on Broker.xxx (e.g. pleasure.com, stamina.com, throb.com, thirsty.com, sex.co, etc). Unbeknownst to me, Jay from Broker.xxx, gave Francis permission to work on Pleasure. I’ve now asked Jay not outbound my names.
Francis has DM’d an apology, which I appreciate, but this isn’t his fault. I’ll chalk this up to a misunderstanding.
I can breathe now. Thanks a lot:xf.smile:
 
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