How important is a domain name?

Discussion in 'General Domain Discussion' started by Kuffy, Aug 12, 2017 at 9:32 AM.

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  1. carob

    carob Active Member VIP

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    Try looking at this the other way - how bad is a bad domain?

    A bad domain can really hurt you.

    People can't remember it, or don't trust it, or don't connect it well with the site content, or confuse it with a similar one, or can't spell it, or just don't like it.
     
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  2. frank-germany

    frank-germany Business Member Business Account VIP

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    and if you re patient enough
    one day they will
    be forced to understand it
    sooner or later
    depending on doom and inteligence

    and cachching....
     
  3. frank-germany

    frank-germany Business Member Business Account VIP

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    and for the search the OP has performed
    the results are based on the quality that is brought by the companies
    behind a website
    and not by the domain of that company

    you (OP) are confusing things
    based on googles results

    a domain no longer serves well to be better placed in google
    for -well- about half a century
     
  4. frank-germany

    frank-germany Business Member Business Account VIP

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    just give the bots a bot-net and the humans and human -net
    both will be fine ;)
     
  5. frank-germany

    frank-germany Business Member Business Account VIP

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    all the money of the world won't get you google traffic if
    you didn't qualify your website in the eyes of google...
     
  6. frank-germany

    frank-germany Business Member Business Account VIP

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    I guess the answer was referring to a professional website ..
     
  7. mr-x

    mr-x Acme Domains Business Account VIP ★★★★★★★★★★

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    If a bad domain can hurt or even kill your online business, a good domain is still worth the price.

    A easy to remember, relevant name will perform better with consumers. You can make up the difference with marketing but that is an ongoing expense.

    What would any of you prefer,

    {product}.com - cars.com
    {product}sales.com carsales.com, carmax.com,
    {adjective}{product}{noun}.com smartcarguide.com ?

    Nuff said.
     
    Last edited: Aug 13, 2017 at 11:31 AM
  8. mr-x

    mr-x Acme Domains Business Account VIP ★★★★★★★★★★

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    Internet years.
     
  9. Kuffy

    Kuffy Established Member

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    Lets take a real life situation. BandQ is a major chain of home improvement superstores.. They own BandQ.com of course, and probably the co.uk as well ( I haven't bothered to check). They also own DIY.com which must be a fairly valuable name, and it is the primary one for their main website. I don't know of one person who uses DIY or even DIY.com if they want to visit their website. They all use BandQ which re-directs, or they will look for "wooden shelves" or whatever the product is. To my mind the DIY name, whilst it is prestigious, it doesn't really provide a good freturn on the capital tied up in the name.

    How many supermarkets use a generic name for their websites. Asda uses Asda.com, and that name came from the supermarket chain created by Associated Dairies, and that was before the Internet was around. I know of people who check their shopping on Mysupermarket.com, and choose where to go based of the price, and the clickable link on a product page. The website could be called BertsBetterBangerBarAndBigBasketBargains.com for all the difference the domain name would make in that situation.
     
  10. DTR Alex

    DTR Alex Established Member

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    DIY = "do it yourself" - can be a popular discussion board where you can learn things doing-it-yourself.........

    Take example of:
    Fixya.com
    Instructables.com

    They are popular websites on the internet, and I think they are also earning good money.
     
  11. Kuffy

    Kuffy Established Member

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    http://www.diy.com/corporate/about

    No mention of DIY on their info page, it's all about home improvements and garden centres.

    Their sales would suffer more if they dropped BandQ.com than if they dropped DIY.com imho. They aren't branded as DIY.
     
  12. mr-x

    mr-x Acme Domains Business Account VIP ★★★★★★★★★★

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    "fairly valuable". DIY.com is worth over 7 figures on it's own, probably has 20K+ type-ins per month.


    So much wrong here. You're confusing brand names and premium generics. The first only has value because a company spends $$ to promote. The other has intrinsic value and could be easily converted to cash.

    DIY.com may not be used properly but that doesn't diminish it's value as an address.
     
    Last edited: Aug 13, 2017 at 12:55 PM
  13. mr-x

    mr-x Acme Domains Business Account VIP ★★★★★★★★★★

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    You're generalizing to suit your opinion. Bandq.com redirects to DIY.com b/c DIY doesn't need any branding and BandQ benefits from the association.
     
  14. Kuffy

    Kuffy Established Member

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    I'm not debating the saleability of a domain name, but what I believe is the diminishing importance of the name. How can a name have 20k+ type-ins per month sent to the site, if Google "interprets" the surfers needs, and throws up links to Homebase instead, or maybe it puts up an interstitial. Don't forget that direct navigation doesn't exist any more, traffic is sent at the discretion of Google. If they think a site is politically incorrect, then they will throw up a search page, and do not let you onto the site. They are doing this already in Chrome.
     
  15. mr-x

    mr-x Acme Domains Business Account VIP ★★★★★★★★★★

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    I'd say, worldwide, that is a low estimate. Despite Googles best attempt to turn your address bar into a search input, Direct Navigation isn't dead, converts as well as or better then PPC advertising for less money.
     
    Last edited: Aug 13, 2017 at 1:25 PM
  16. Isac

    Isac I choose Humanity Business Account

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    Imagine my name as " Isac ibn batuta crap min timda " . Even if i tell you thousand times this name, you might not remember. But not look at this beautiful one word name " Isac " :xf.smile:
     
  17. Kuffy

    Kuffy Established Member

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    DIY is not a brand. BandQ is owned by Kingfisher, and it may be that they want to add other companies to the group, but it would be dangerous to brand them as DIY. Hoover was the dominant company in the manufacture of suction cleaners, and many people refer to a suction cleaner as a "Hoover" even when they buy a Dyson. However we digress.

    The primary function of a domain name is to provide a memorable address for a website. If somebody is rerouting your traffic based on page content, then the name starts to become less important, maybe even insignificant. What I am saying is that we should be aware of the danger, and take steps to safeguard our investments and our income.
     
  18. mr-x

    mr-x Acme Domains Business Account VIP ★★★★★★★★★★

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    Yet they choose to use DIY.com.

    I see Bandq.com and I don't know what the hell it is. Never heard of them. I see Diy.com and I know EXACTLY what that website is about.

    Who is rerouting traffic?
     
    Last edited: Aug 13, 2017 at 1:39 PM
  19. Kuffy

    Kuffy Established Member

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    Google will block sites that it determines are undesirable by their standards, it is the next stage after their malware warning interstitial. Recently I've been buying traffic domain names, and I've experienced this action by Google. In fact these toxic names can damage others by association.

    Also it looks as if they may be disadvantaging people and sites with an association with DuckDuckGo. I've got this on this machine where Chrome is the primary browser, but I also have Firefox that I use. I may have to purchase a third machine for discussing Internet freedom.
     
  20. mr-x

    mr-x Acme Domains Business Account VIP ★★★★★★★★★★

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    Easy, don't serve malware from your website or allow a parking provider to redirect to such.
     
  21. Kuffy

    Kuffy Established Member

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    Did you not understand my post and the implications for the future. political comments against globalists are the new malware. What will happen to food quality if Amazon takes over wholefood suppliers. The same consideration applies to Internet surfing. Try speaking out against the lies pushed by the anti global warming industry.
     
  22. mr-x

    mr-x Acme Domains Business Account VIP ★★★★★★★★★★

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    That's a lot of what ifs.

    When my browser redirects my request or blocks access to a website I want to see, I'll use a different browser.

    *edit.. wtf that has to do with the value of domain names I have no clue.
     
    Last edited: Aug 13, 2017 at 3:06 PM
  23. Kate

    Kate Thinking inside the Box™ VIP ★★★★★★★★★★

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    Obviously there is also demand for good brandable domains, not only generics :)
    Not everybody is obsessed with Google, webmasters maybe. But big corporations have a branding strategy that goes well beyond that. Like you say, some brands have been around for decades, even before the Internet came around.

    I don't think so, we still have billboards and advertising on TV etc. The aim is that people visit the URLs. Even if they type the name in google they 'should' get the relevant link.

    Example ?
     
    Last edited: Aug 13, 2017 at 3:31 PM
  24. mr-x

    mr-x Acme Domains Business Account VIP ★★★★★★★★★★

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    I would think products like Amazon Echo are more of a threat to domain names than manipulated search results.
     
  25. RegBoss

    RegBoss Business Member Business Account

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    I beg to differ. The nicest looking site in the world means nothing if people can not find it. Have you ever set up and ran an adwords campaign? I have several times. Even a few hundred dollars makes your site traffic explode as long as the campaign is running. Business are willing to pay to be on first page search returns. The days of some India hack coding to the top search returns are long gone. Maybe in a niche or category that does not involve much money.
     

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