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information How domain names are changing the way businesses think about online branding

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NickB

it's a mysteryTop Member
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"Descriptive URLs can help companies optimize their website, customer acquisition, and social strategies"

"The possibilities presented by creative domain use are expanding, and the companies that recognize and leverage the trends are gaining a leg up in a crowded online marketplace"

https://www.fastcompany.com/9080785...he-way-businesses-think-about-online-branding

Why quote the Chief Revenue Officer of Identify Digital for a promotional piece though?

Surely someone with a better job title there could of been used, like the VP of Marketing etc etc
 
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The views expressed on this page by users and staff are their own, not those of NamePros.
"Descriptive URLs can help companies optimize their website, customer acquisition, and social strategies"

"The possibilities presented by creative domain use are expanding, and the companies that recognize and leverage the trends are gaining a leg up in a crowded online marketplace"

https://www.fastcompany.com/9080785...he-way-businesses-think-about-online-branding

Why quote the Chief Revenue Officer of Identify Digital for a promotional piece though?

Surely someone with a better job title there could of been used, like the VP of Marketing etc etc
Good point Nick, a marketing or branding expert would be better for the quote.
 
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Yeah, he would say that wouldn't he...
 
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