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I read an article in Ad Age about brands purchasing crypto domain names. The article mentioned some major brands that acquired domain names in the .Eth extension that matched their brand name or trademark. There are other crypto extensions like .crypto, .nft, .bitcoin, and many more...
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Interesting article and question. I'm, personally invested in both legacy domains and blockchain domains. I got into traditional domaining first, then trading crypto - from there it's a natural progression to smushing the two together.
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