Originally registered in 1998, the domain name “Easter.com” redirects visitors to the Hallmark.com website where conveniently Easter cards and gifts are highlighted. This is a good use of a premium domain name, outside of development of course. Hallmark has owned this domain name since at least 2010 when it was highlighted by Domain Name Wire. Out of curiosity, I decided to visit it this morning to see what’s there. A good question to ask, if even they measure it, is how much ‘qualified’ traffic does the redirected domain name receive? In other words, does that traffic result in an increase of sales volume or is it just a branding and defensive grab? Do people type in Easter.com because they want to purchase products for Easter, or do they type it in out of curiosity? Read full story at source: StrategicRevenue.com P.S. not in any way affiliated with the above website.