advice Google’s John Mueller Cautions Against Keyword-Rich Domains

[News]

Keyword-rich domains may harm a website's long-term success, warns Google Search Advocate John Mueller. Here are five reasons why.

Keyword-rich domain names were once thought to be an effective way to increase a website’s visibility and improve search engine rankings.

However, there are several reasons why keyword-rich domain names can be detrimental to a website’s success.

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[MKA]

I think another point to highlight is that people here aren't going for long EMD:s like they did in the past. They go for two-word, borderline-brandable EMD:s. They're also very picky: if it contains hyphens or isn't a .com then it's out, even though these things wouldn't affect their placement in the SERP.

So I do think it's more a matter of "these domains have always been perceived as premium domains, and they're very rarely used for spam-sites, therefore they are valuable" rather than "use this easy hack to boost your SEO!"

 

[StartupsBrandsCom]

"it could be that you consider the word "galactic" to be a partial match for space travel"
"or it could be that you think the extension ".space" makes it a partial match. Either way it's wrong, but you need to clarify your position."

Although the space keyword brand domains overview is example you've posted, it should be clear to you that although search engines are aiming to serve as information systems they are still serving people and taking on commonly present opinions as with compatible terminology even not necessary being exactly interchangeable.

Still, the business goal/purpose on the market could be contained in the brand name as descriptive, colluding ideals or stylistic symbolism, as the supportive logic in the public opinion.

 

[topdom]

Build a ppc site on mesothelioma-insurance-casino.com and make 50 USD profit for each click? Of course it won't work, and even if you are at the top for many searches, you will get $ 0,00 per click.

And then get a great domain, build a great site with great content, and get legitimate clicks, you will still get
$ 0,00 per click.
Adsense is dead. It was great from 2003-2010. Now they own operating systems, browsers (adreno and chrome),
why should they give you anything. Also they will be bankrupt for different reasons (and can be purchased by Elon (fake or real). )

 

[MKA]

Although the space keyword brand domains overview is example you've posted, it should be clear to you that although search engines are aiming to serve as information systems they are still serving people and taking on commonly present opinions as with compatible terminology even not necessary being exactly interchangeable.

No, it's not clear to me nor it shouldn't be, because it's wrong. We're not talking about vaguely related words, we're talking about keywords, and by blurring the line you're blurring the definition for what a PMD is.

Still, the business goal/purpose on the market could be contained in the brand name as descriptive, colluding ideals or stylistic symbolism, as the supportive logic in the public opinion.

Right. But that's different. Because now we're not talking about branding.

franksbbq.com is a great domain, not because it's a PMD, but because Frank's BBQ is a great brand.

 

[TRY]

In many case when the keyword is in the domain name and is directly relative to the search terms it will list higher on search engines not because of preferential treatment but because people are clicking on it. OF course if it's a Spammy looking URL people wont click. The way he used hyphens in the example reminds me of how the new gtlds tried comparing themselves to .com with similar low quality examples. It's obvious they can't compare apples to apples so they use apples to oranges or in this case lemons.