Google adopts new gTLD for innovation project - and no, it's not abc.xyz

[pfj]

I imagine my posting record here has made clear what I think of most new gTLDs - junk that will thankfully not clutter the internet for too long a period.

One of the few new gTLDs that I do think makes sense, though, is .news - it can make semantic sense alongside almost any brand, phrase or term.

BMW.news - knicks.news - horseriding.news - knittingclub.news - smithfamily.news - internetofthings.news

Anyway. Reluctant as I am to add any fuel to the fires of the ngtld zealots, I was interested to see that Google is using http://unfiltered.news as part of jigsaw.google.com, a media innovation project designed to protect rights and promote free speech.

And actually, I honestly think that http://unfiltered.news is better than unfilterednews.com

The only downside being you have to write http://unfiltered.news to flag that it's a URL, rather than a typo where you've hit the period rather than space bar.

 

[deez007]

Interesting move from Big G.

Thanks for sharing.

 

[Rainmaker-NL]

Just typing unfiltered.news worked just fine in my browser. No need to add http://.

And when you search Google and Bing for the two words unfiltered news, the site ranks respectively 1 and 2.
This is something I dont understand. On NP There are several posts stating that Google would completely disregard anything on the right side of the dot.
If this is true, why would unfiltered.news rank 1 on a search for unfiltered news?
The domain would in that case only have one matching word for my search: unfiltered.

 

[JB Lions]

Yet another Google beta product that will probably stay in beta until it shuts down.

 

[dordomai]

If this is true, why would unfiltered.news rank 1 on a search for unfiltered news?

A lot of sites rank for competitive terms and don't have the terms in their domain. It's not needed to rank 1.

1.Unfiltered news is not an extremely competitive term.
2. They have Unfiltered News in their page title.
3. Strong backlinks and news signals.

Links+Title > domain

You can't tell if it helps or not. Apparently it doesn't hurt or prevent to rank.

You would have to compare lots of similar sites with the same title and keyword density and backlink profile to understand how much better you can rank with a nGTLD exact match or if it helps at all.

Personally I think .news will be one of the most successful new extensions. Why?

Because I have seen a lot of news sites using it. One of the few extension that I have noticed really being used in the real world. Also it fits well and is short and there are many different news sites on the internet.

 

[ZapNano]

Google founders are educated people, they understand technology.period.

 

[Rainmaker-NL]

A lot of sites rank for competitive terms and don't have the terms in their domain. It's not needed to rank 1.

1.Unfiltered news is not an extremely competitive term.
2. They have Unfiltered News in their page title.
3. Strong backlinks and news signals.

Links+Title > domain

You can't tell if it helps or not. Apparently it doesn't hurt or prevent to rank.

You would have to compare lots of similar sites with the same title and keyword density and backlink profile to understand how much better you can rank with a nGTLD exact match,

Probably true, but I dont have the time to do such research. It was just something I noticed before. If you search in Google for: familylaw org, 10 out of 10 results on the first page have .org on the right side of the dot. But it could be due to the fact that they have the word org in their page title or somewhere else on the site.

 

[pfj]

Just typing unfiltered.news worked just fine in my browser. No need to add http://.

Yes - I meant that if you are writing it in an email or a text message or whatever else it (a) doesn't show up as a hyperlink, and (b) it is not clear to the person that it is a link unless you use http:// to flag that it is a link. If I write plumbing.shop on the side of a van, people aren't going to know that it is a website. If I write plumbingshop.com on the side of my van, EVERYONE will know it is a website. This is the fundamental problem with new gTLDs - if you're using them because they are a better fit for your business, it's hard to communicate that it is a web address unless you use www or http://

Because I have seen a lot of news sites using it. One of the few extension that I have noticed really being used in the real world. Also it fits well and is short and there are many different news sites on the internet.

I agree. As I said earlier, it's got a very clear purpose, and actually helps provide a better sign post to a very specific class of content.

 

[Rainmaker-NL]

Yes - I meant that if you are writing it in an email or a text message or whatever else it (a) doesn't show up as a hyperlink, and (b) it is not clear to the person that it is a link unless you use http:// to flag that it is a link. If I write plumbing.shop on the side of a van, people aren't going to know that it is a website. If I write plumbingshop.com on the side of my van, EVERYONE will know it is a website. This is the fundamental problem with new gTLDs - if you're using them because they are a better fit for your business, it's hard to communicate that it is a web address unless you use www or http://

ok, misunderstood your remark.
Regarding the http://....in the past everybody used www. to make clear it was a website on the internet. It slowly disappeared. We'll see if people adapt and if so, how long it takes

 

[pfj]

Think of your girlfriends. How many of them are going to even try to remember the 800 or so new gTld extensions that are currently in use? How many of them are going to say "ok, Jojo is fat like a house but he loves my business.shop. We have so much business.news and if you think that is mybiz.wtf then you should look at how werock.biz.

At the same time I'm worrying about how-we.rock and the jojorestaurant.info thing. We haven't go good restaurantFood.photos but if you want to se the reallynice.pics/of-my-place then we can talk.

Im going to go ride.my.horse in a bit. Unless anyone mistakes my.xxx whores.xxx

 

[pfj]

Poor JoJo. Get on in there with your business.shop!

 

[pfj]

I'm going after jojoswhor.es personally. EvilGirlfriend.wtf