Twitter user and Chinese domain investor posted that Godaddy Auctions allows people to use two bidder accounts on the same name and a lot of people are using it for tricking the auctions.
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Why not require everyone who wants to bid over a certain amount a special certification or something similar, which is more in line with what Sedo does for bids over $10k.
This scheme has been going on for years and years.Twitter user and Chinese domain investor posted that Godaddy Auctions allows people to use two bidder accounts on the same name and a lot of people are using it for tricking the auctions.
Yes.. Shill bidding ... very bad stuffThis scheme has been going on for years and years.
Two bidders can run a domain up, and block any legitimate bidders from bidding. Then the top bidder doesn't pay, leaving the second bidder to get the domain at a major discount.
It is certainly a flaw with GoDaddy's system design.
Brad
why not require that for each account??Why not require everyone who wants to bid over a certain amount a special certification or something similar, which is more in line with what Sedo does for bids over $10k.
And what Dyandot is doing is arguably shill bidding too, since either ALL the bids by the "shill" are shill bids or NONE of them are. ARBITRARILY deciding that their top bid is a "shill" bid, while their lower bid(s) are NOT shill bids makes no logical sense. (Though it does present the opportunity for shills to work for/on behalf of the marketplace, to increase the fees received. I believe there have been cases where this has happened.)This is what Dynadot are trying to combat by offering the domain to the 2nd bidder for their top bid instead of retracting all the top bidders bids. Shill bidding will always be a problem but I'm not sure there's a way to combat it and make everyone happy
This scheme has been going on for years and years.
Two bidders can run a domain up, and block any legitimate bidders from bidding. Then the top bidder doesn't pay, leaving the second bidder to get the domain at a major discount.
It is certainly a flaw with GoDaddy's system design.
Brad
Well, this is one of the reasons people like myself rarely bid on GoDaddy auctions anymore.That's actually a cool strat I was unaware of. So the buyer actually gets it for the starting price, right?
Question is, how on earth does GoDaddy not care about that? That looks like something that would lose them heaps of money and they are all about money.
Also, I guess the new "shill" accounts get banned, but can they not see when a person is constantly bidding in 2-person auctions where the other account is new and doesn't pay?
Well, this is one of the reasons people like myself rarely bid on GoDaddy auctions anymore.
As a legitimate bidder, I am not all that interested in playing auction games.
I consider the practice to be unethical, but I mean GoDaddy has known about these issues for a long time. I have brought this up with many people at GoDaddy over the last decade plus.
The games are still being played. It is bad for everyone involved, other than the people scamming the system.
All you need is what $4.99 to create a burner auction account?
They need to fix their system. There are multiple ways they could do it.
Brad
I don't think it really does work in GoDaddy's favor. I am not sure why the system has not been changed.I'm just curious as to how it works in their favor. It seems like a domain which could end up at $5k ultimately ends up at $12. Suffice it to say, I don't see how that makes them money. I'd never classify godaddy as a company that doesn't care about their profits.
I use GD marketplace simply because they hold the lion's share of the market. Now all of the expired names from various registrars across the world go through godaddy, including China. I see so many proxy bids on day 1 of the auction for mediocre names. Who does that? I don't even trust GD with my proxy bid.
I don't think it really does work in GoDaddy's favor. I am not sure why the system has not been changed.
GoDaddy is a multi-billion dollar company. It is not like they don't have the resources to fix it.
You can see how it would work in the favor of the people scamming the system though.
The problem is there needs to be an option other than just selling the domain to the 2nd bidder, with all the top bidder's bids removed.
I am not sure if that is the case in every auction though. I know I have been the 2nd bidder in the past, and occasionally the top bidder doesn't pay. Then, I have been given the option to buy the domain.
Some others alluded to domains with non-paying bidders just being dropped sometimes.
It is just hard to trust the system and results, knowing these kind of games are being played.
Brad
In the case I mentioned earlier, that abuse was egregious.This topic is something I keep a closer eye on than most people. Let me start off by saying that I believe the only correct and fair way to do it, with the least possibility of gaming the system, is to re-auction the domain when the winning bidder doesn't pay. There is no legitimate reason this shouldn't be possible to do if they really wanted to.
Rolling back all the winner's bids is the next most fair, but it basically encourages abuse. You can run the bids up from practically nothing to an amount nobody else will participate in the span of a few minutes using two accounts, and you get the domain for a steal. I believe GoDaddy manually watches out for this and tries to remedy it before the auctions close, but they're clearly not perfect at it or the perpetrators would have given up by now. It has been an issue for a very long time.
I think the "fingerprint" should be fairly easy to identify, as the fake bidding war has to happen fast to ensure nobody else jumps in and sets a new floor for the rollback. Generally over a few minutes. And it also has to happen early in the auction before legitimate bidders join in. A typical auction would have most of the activity towards the end not the beginning, so it should be reasonably obvious to spot. But still, no matter how hard you try and how diligently you police it, people will find a way to game this.
Let's dig in to some actual data though. I took a 10 day window from June 8th through June 17th, during which time there were 18,486 expired auctions that ended with bids. Of those, 65 were rolled back any amount (0.35%), for a total dollar volume of rollbacks of $163,207. The average rollback amount was $2,510.88 and the median was $343.
But many of those were not rolled back because of the system being gamed, they were obviously just non-paying bidders. For example, nobody is going to create a fake account and waste time bidding to steal 09305․com for $35 instead of $80 (one of the actual rollbacks).
This is where it gets a little subjective, but I defined "gaming the system" as a rollback of > 40% of the original close price, AND a rollback dollar volume of at least $1k. These weren't chosen arbitrarily, I manually looked at the ones that were now excluded and none were questionable. Based on that, I would say 20 of the auctions were potentially gamed with this strategy (0.1%) during those 10 days, although some of them could have still been a standard non-paying bidder scenario.
Some of most egregious examples were:
5047․com from $6,205 to $1,225.
Spend․org from $15,251 to $6,456.
SsangYong․com from $46,000 to $135.
501․cc from $32,500 to $10,099.
CasinoChain․com from $9,014 to $1,136.
ProRadio․com from $6,640 to $665.
BellsNWhistles․com from $4,257 to $127.
Anecdotally, it seems to happen most often on numeric and SEO names at this point. Also keep in mind it's happening on around 1 in 1,000 auctions with bids, not 1 in 1,000 of total auctions. I'm not sure how many expired auctions there were in total during this period, but the percentage of total auctions gamed would be drastically lower. I'm guessing GoDaddy won't change much of anything with such a low percentage making it past what they're currently doing.
Anyway, hopefully this helps shed some light on the scope of the problem.
This topic is something I keep a closer eye on than most people. Let me start off by saying that I believe the only correct and fair way to do it, with the least possibility of gaming the system, is to re-auction the domain when the winning bidder doesn't pay. There is no legitimate reason this shouldn't be possible to do if they really wanted to.
Rolling back all the winner's bids is the next most fair, but it basically encourages abuse. You can run the bids up from practically nothing to an amount nobody else will participate in the span of a few minutes using two accounts, and you get the domain for a steal. I believe GoDaddy manually watches out for this and tries to remedy it before the auctions close, but they're clearly not perfect at it or the perpetrators would have given up by now. It has been an issue for a very long time.
I think the "fingerprint" should be fairly easy to identify, as the fake bidding war has to happen fast to ensure nobody else jumps in and sets a new floor for the rollback. Generally over a few minutes. And it also has to happen early in the auction before legitimate bidders join in. A typical auction would have most of the activity towards the end not the beginning, so it should be reasonably obvious to spot. But still, no matter how hard you try and how diligently you police it, people will find a way to game this.
Let's dig in to some actual data though. I took a 10 day window from June 8th through June 17th, during which time there were 18,486 expired auctions that ended with bids. Of those, 65 were rolled back any amount (0.35%), for a total dollar volume of rollbacks of $163,207. The average rollback amount was $2,510.88 and the median was $343.
But many of those were not rolled back because of the system being gamed, they were obviously just non-paying bidders. For example, nobody is going to create a fake account and waste time bidding to steal 09305․com for $35 instead of $80 (one of the actual rollbacks).
This is where it gets a little subjective, but I defined "gaming the system" as a rollback of > 40% of the original close price, AND a rollback dollar volume of at least $1k. These weren't chosen arbitrarily, I manually looked at the ones that were now excluded and none were questionable. Based on that, I would say 20 of the auctions were potentially gamed with this strategy (0.1%) during those 10 days, although some of them could have still been a standard non-paying bidder scenario.
Some of most egregious examples were:
5047․com from $6,205 to $1,225.
Spend․org from $15,251 to $6,456.
SsangYong․com from $46,000 to $135.
501․cc from $32,500 to $10,099.
CasinoChain․com from $9,014 to $1,136.
ProRadio․com from $6,640 to $665.
BellsNWhistles․com from $4,257 to $127.
Anecdotally, it seems to happen most often on numeric and SEO names at this point. Also keep in mind it's happening on around 1 in 1,000 auctions with bids, not 1 in 1,000 of total auctions. I'm not sure how many expired auctions there were in total during this period, but the percentage of total auctions gamed would be drastically lower. I'm guessing GoDaddy won't change much of anything with such a low percentage making it past what they're currently doing.
Anyway, hopefully this helps shed some light on the scope of the problem.
I'm not sure what you're driving at. I understand exactly how it works and the repercussions it has. That's why I'm saying a re-auction is the only way to do it. To be clear I mean an open re-auction, not just between the bidders of the failed auction.In the case I mentioned earlier, that abuse was egregious.
(2) bidders ran the domain from $5K to $100K+
https://www.thedomains.com/2014/03/04/discoverindia-com-updated-and-now-closing-price-is-5047/
However, it would also not be possible without (2) bidders bidding $105K+ each.
I seems implausible that the "winning" bidder was actually willing to pay $105K...but got it for $5K.
As you can see from the comment that scheme blocks other legitimate bidders.
One comment says -
"I was willing to pay $7k for this domain, as I have a invested outside interest in it. I was unable to do that, because bogus bozos had it into 6 figures."
An example you gave is a perfect illustration of how this scheme can work, in a less egregious manner.
5047․com from $6,205 to $1,225.
All of a sudden the domain went from around market value to like 20% of market value.
There are certainly many people who would be willing to pay more than $1,225 for this domain but never had a chance to bid.
Brad
Sure they can, they just pay to renew it. Even if 100% of them get no bids in the re-auction, I'm pretty sure they can swing $65 a day. And within a few weeks it'll stop happening entirely because it will be impossible to game.But you can't re-auction expired domains. There's a limited time window. They might possibly re-do it faster at the expense of closeouts but they would need to modify their system and exclaim it's a re-auction and there will be no closeout.