NameSilo

GoDaddy could wipe Efty, DAN, BB + off the map if Afternic were branded to GoDaddy

Located in Domain Marketplace Reviews started by Lox, Jan 11, 2020.

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  1. Lox

    Lox _____ Gold Account VIP

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    Read more (Comments @ Twitter ) (Comments @ DSAD)

    Readers at DSAD agree and summarized in this great comment from Andy "GoDaddy
    could wipe Efty, DAN, BB + clones off the map if Afternic were branded to GoDaddy; the site was updated and user friendly; and they were more democratic with tools, leads and data" (Comments @ Twitter ) (Comments @ DSAD)


    twitter-dsc.jpg
     
    The views expressed on this page by users and staff are their own, not those of NamePros.
  2. Windoms

    Windoms Established Member

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    It wouldn't make sense not to use their huge name.
    +
    Strange that they haven't been working on afternic (platform and bugs).

    I definitely think they are working on something.
    @Paul Nicks has accepted the challenge.
    Forgot to say it's almost ready.
     
  3. Rob Monster

    Rob Monster CEO, Epik Epik.com Staff PRO Gold Account VIP

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    Interesting thread.

    A scenario where Afternic 2.0 emerges assumes that Godaddy could execute an innovation agenda. In recent memory, no compelling evidence of this concept. This is why I predicted that GD will go buy it.

    See here:

    https://www.namepros.com/threads/happy-new-years-what-is-your-2020-forecast.1170533

    This is largely a DNA issue. You can go hire that talent but it takes 2-3 years to get an innovation program firing on all cylinders, let alone for an organization with massive legacy data and likely outdated systems.

    As near as I can tell, the internal innovation got cost-saved under the prior regime of beancounters. Either that, or the engineers were too busy putting out fires to line up an innovation agenda.

    So, yes, it is a nice theory that Afternic 2.0 will emerge from an internal skunkworks project, but knowing the enabling requirements, I put low odds of a substantial Afternic 2.0 appearing in 2020.

    A propos the comment from Reza about open access, Epik is on the Afternic MLS. That said, our request for the Godaddy auction API was formally declined. I was not entirely shocked, but still disappointed.

    All indications are that Godaddy is a late-stage aspiring monopolist, milking the cow. And yet, they are nice people on the front line. Also, NamesCon, controlled by Godaddy, have been great to work with.

    All that said, let's see what Aman Bhutani has to say at NamesCon in his keynote. Perhaps he will bring the beef. After all, he used to lead engineers. One man can make a difference so let's see what Aman brings.

    The good news is that there is plenty of upside to go around.
     
  4. Windoms

    Windoms Established Member

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    Damn I thought GoDaddy's CEO had no idea what domaining was.
    We're saved.
     
  5. Rob Monster

    Rob Monster CEO, Epik Epik.com Staff PRO Gold Account VIP

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    True, he is new to domaining, but not new to digital commerce, and not new to managing engineers. That said he has been nearly invisible so I am not sure how much he learned. We'll know soon if there is beef.
     
  6. boker

    boker Top Contributor VIP

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    So, godaddy, the company with most bugs around, it's trying to update afternic....I have a deja vu regarding this( see freelancer, web-namejet and all the others) Probably the main development will be the payout, so the 11 days payout from afternic will be raised to the 22 days payout from godaddy.
     
    Last edited: Jan 11, 2020
  7. Lox

    Lox _____ Gold Account VIP

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    Hiring Aman Bhutani ... since 2011 GD is bullish on India (& around) and this strategic move gave GD better position (picture, respect, etc) ... Rajiv as an GD MD (India-Australia) did tremendous job on changing " I don't need website/domain" perception into " Please, I need two websites/domains" ...
     
  8. Lox

    Lox _____ Gold Account VIP

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    For the record! (Jan 2020) Updating Afternic - let's see in ... 2021

    gd-4r.png
     
  9. bmugford

    bmugford www.DataCube.com PRO ICA Member VIP ★★★★★★★★★★

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    Afternic is one of the best venues for sales as is, but I have mentioned this many times...
    GoDaddy is a global brand. Afternic is not. Not many people outside the field know Afternic.

    I think if Afternic was just branded as GoDaddy, it would be beneficial.

    I wish they had a selection of more (better) landers and analytics available.

    It would also be nice if they would just act as an escrow company on outside transactions.

    I used to guide buyers to GD all the time when it was 10% fee on auctions. But I am not going to bring the lead, and pay a 20% commission. This would be beneficial to buyers, sellers, and GoDaddy.

    Brad
     
    Last edited: Jan 11, 2020
  10. Internet.Domains

    Internet.Domains Top Contributor VIP

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    Too funny that domain investors hash out arguments on social media. Does anyone else see the irony?
     
  11. bmugford

    bmugford www.DataCube.com PRO ICA Member VIP ★★★★★★★★★★

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    I get the irony, but not much actual business is done on social media. It is mainly used for bitching and giving unsolicited opinions that others don't care about :)

    Brad
     
  12. Internet.Domains

    Internet.Domains Top Contributor VIP

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    It's hard to make a case that domains are important when you cause drama on Twitter. LMAO:ROFL::xf.cry::xf.cry:
     
  13. bmugford

    bmugford www.DataCube.com PRO ICA Member VIP ★★★★★★★★★★

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    There is plenty of drama on domains as well. Just look at NamePros over the last several months.

    Social media is often a good way to at least get the attention of a company, or a limiter on terrible service as companies are often scared of the potential backlash from their actions.

    Brad
     
    Last edited: Jan 11, 2020
  14. Internet.Domains

    Internet.Domains Top Contributor VIP

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    At least it's on a "domain" and not a competitor to domains. How can anyone make a case that domains are important and needed, while on Twitter? The irony is massive.....
     
  15. bmugford

    bmugford www.DataCube.com PRO ICA Member VIP ★★★★★★★★★★

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    I don't want to get this discussion sidetracked, but I don't really see it that way.

    Social media has a use, but conducting actual business is not really one of them.
    You still need to drive the traffic somewhere else to promote something, usually a website.

    Brad
     
  16. frank-germany

    frank-germany domainer since 2001 / musician VIP

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    namepros is social media
     
  17. Internet.Domains

    Internet.Domains Top Contributor VIP

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    Most anybody who has brokered domains will have stories of businesses not wanting domains because they have Twitter, Facebook, etc. Many people dont see the importance of domains due to social media. With domain investors using so much social media (Twitter, FB, Insta) it strengthens the argument against the importance of a good domain.
     
  18. frank-germany

    frank-germany domainer since 2001 / musician VIP

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    I don't think that's actually true.

    Companies that think they can live on social media are amateurs
    and sooner or later they will need the domain

    if they get it or not

    ask youtubers who talked about crypto
    ( they got banned lately )
     
  19. equity78

    equity78 Top Member TheDomains Staff TLDInvestors.com PRO VIP ★★★★★★★★★★

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    Well I remember asking Joe Styler about moving off the Afternic name in 2018.

    I wrote to Joe:

    But do you think that getting away from the Afternic brand will ever be a thing? I am just wondering,
    The biggest thing I see is non domainers don't know Afternic, they know GoDaddy. I have written a few times in blogs and forums, I know people that GoDaddy = Domain Names, they have no idea what Afternic is.

    It's funny someone said to me today, after I messaged you here, and I did not bring it up, they were like I wish GoDaddy would just get rid of Afternic, I hate the two conflicting platforms.


    His reply

    We will not get rid of Afternic as a brand in the foreseeable future. We need a strong non GoDaddy brand to facilitate the DLS service. We cannot use the GoDaddy brand for other registrars or they would be much less likely to participate in Afternic Fast transfer. It is good for them to have a company name that most end user companies do not recognize than to have a big name brand competitor.
    We are improving the support there by adding new people and systems. The support team for the Aftermarket is the same team for GoDaddy and Afternic so they give the same service.
    We are also looking into branding for sale landers as GoDaddy so if you are selling domains with Afternic you can have brand recognition and trust from a potential buyer vs the Afternic brand. I think that will help a lot in regards to your statement that non domainers do not know Afternic. I think it will help them buy domains more comfortably but still not alienate our other registrar partners.
     
    Last edited: Jan 11, 2020
  20. equity78

    equity78 Top Member TheDomains Staff TLDInvestors.com PRO VIP ★★★★★★★★★★

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    Research by IDC has found that;

    • 91% of B2B buyers are now active and involved in social media
    • 84% of senior executives use social media to support purchase decisions
    • 75% of B2B buyers are significantly influenced by social media
    It’s not just a shift in the B2B buying process that has changed.

    The age B2B buyers, and more importantly decision makers, has changed too.
    https://www.superoffice.com/blog/social-selling/
     
  21. frank-germany

    frank-germany domainer since 2001 / musician VIP

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    @Joe Styler

    yes please, can we have that soon?
     
  22. .X.

    .X. God is great Gold Account VIP ★★★★★★★★★★

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    well, first of all, we don't a need a monopolized Walmart situation in the domain name industry, so i would 100% be against GD and Afternic attempting to take out any of other after market options.

    I personally hope to see more innovation put into our aftermarket options, I think we will see that this very year of 2020.

    I would like to see Godaddy and afternic bring in some of that new innovation though, beginning with more reasonable and competitive pricing on registrations and renewals would be a start.

    $17.99 for a .com registration or renewal is not a feasible option IMO, when you can get the same service for $8.99 to $10.99 , every dollar counts in this industry.
     
  23. equity78

    equity78 Top Member TheDomains Staff TLDInvestors.com PRO VIP ★★★★★★★★★★

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    Agreed and without lower commission 5 to 9 percent, crypto accepted as a payment option and payment plans they have a long way to go. Would love to hear @Paul Nicks comments on those 3 aspects because in my opinion they are 3 of the most important features.
     
  24. Sutruk

    Sutruk Established Member

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    The most easy thing Godaddy can do to wipe all the competition off the map, in one second:

    Create a landing page, Godaddy.com landing page, only with the domain for sale and the Buy it Now button.

    With no domain suggestions, with no selfmade appraisals, with nothing else than the domain and the buy it now button (or make offer, OK).

    A landing page for domainers, not showing 100 alternatives to the domain in question to the users, asking them to buy whatever-mydomain.com or usemydomain.com or getmydomain.com alternative.

    Something that can be EASILY pointed, like:

    godaddy.com/Item.aspx?src=MyDomain.com

    No, this url does not exist, is just a dream.

    PS: And if they reduce their commission to a 10% - 15%, that would be definitive.
     
    Last edited: Jan 11, 2020
  25. .X.

    .X. God is great Gold Account VIP ★★★★★★★★★★

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    Bob Parsons was hungry when he started building Godaddy, That fire has been gone for many years and Godaddy has settled into the "Gucci" of domain name registers and after market providers, Yet you get nothing more in return from them than you do shopping at Walmart.

    They need to get fired up again at Godaddy, get hungry, they are stuck in being complacent with accomplishments made.
     
    Last edited: Jan 11, 2020

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