Unstoppable Domains — Expired Auctions

From $3,010 in 2016 to Just $331 in 2025: JHN.net’s Stunning 89% Fall

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According to NameBio’s official sales data (22nd Sept, 2025), the domain JHN.net was sold for $331 at DropCatch, marking an 89% drop from its previous sale of $3,010 at NameJet on March 1st, 2016.

This sharp decline shows how far the market has shifted. Once upon a time, short LLL.net names were considered strong assets, riding on scarcity and investor demand.

But the numbers suggest that short names are no longer the undisputed kings of the domain world.

Market sentiment, end-user demand, and the rise of newer trends (AI, crypto, finance, agentic) are reshaping priorities.

Is this just a one-off low result, or a clear sign that the glory days of LLL.net investments are fading fast?

👉 Anyone else here still holding LLL.net domains—what’s your recent experience with them?
 

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    JHN NET Sale 22nd Sepember.png
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The views expressed on this page by users and staff are their own, not those of NamePros.
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Once again, you're drawing conclusions about "the market" based on 1 domain. That's not the right approach.
 
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One, one.

Tight Race.

1759283247019.png
 
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I own and have sold many LLL.net.

I have bought most in a low to mid XXX range and sold most for mid X,XXX+ range.

You need to look at more than one sale to tell a story.

Every time a domain sells the circumstances are different.

"JHN" is a mediocre combo when it comes to potential end users. It went for the same range similar ones go for wholesale.

Brad
 
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I own and have sold many LLL.net.

I have bought most in a low to mid XXX range and sold most for mid X,XXX+ range.

You need to look at more than one sale to tell a story.

Every time a domain sells the circumstances are different.

"JHN" is a mediocre combo when it comes to potential end users. It went for the same range similar ones go for wholesale.

Brad
What should I price LMD for?
 
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To illustrate this further, here is one example.

I purchased a LLL in another extension for $233 at expired auction in 2020.

I sold it for $7,500 in 2023.

It expired again a few months ago, and I bought it for over $500.

I now have an offer of around $10K from a different party.

$233 ---> $7,500 ---> $500 ---> $10K.

Depending which date & price you look at it, it is either a sharp increase or decline.

Brad
 
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What should I price LMD for?
Good letter quality. Triple premium, good for acronyms.

I have some similar domains priced around $15K - $20K and would probably consider an offer around $10K on most of them.

Brad
 
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Good letter quality. Triple premium, good for acronyms.

I have some similar domains priced around $15K - $20K and would probably consider an offer around $10K on most of them.

Brad
Thanks fren
 
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This post makes no sense. Name was probably sold to enduser and then bought on wholesale. 10 X is typical between wholesale price and enduser. Sometimes it's 100X. This is post by someone who never sold one name in his life or trying to fool others.
 
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Took a couple minutes to cherry pick data that shows the opposite.

1759286481514.jpeg


1759286503312.jpeg
 
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Once again, you're drawing conclusions about "the market" based on 1 domain. That's not the right approach.
You’re absolutely right that one sale doesn’t define the entire market — I fully agree with that.

My intention wasn’t to paint the whole LLL.net category with a single brush, but to spark discussion on whether repeated low results like JHN.net might be signaling a shift compared to their past peak hype.

I actually value insights like yours because they balance the picture. Thanks for pointing it out.
 
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I always
I always value your insights being so constructive and positive in your approach.

Haha, love the “tight race” framing 😄. JPX.net at $1,500 vs JHN.net at $331 really does highlight how variable these LLL.net results can be depending on the letters.

It’s interesting to see how some combos are still holding or even gaining a bit, while others slide closer to wholesale range. Makes the case that letter quality and end-user potential matter more than just length now.

Thanks for sharing that comp — it adds great context to the discussion.
 
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That’s great to hear, and those are solid flips 👏. Your experience shows that well-chosen LLL.nets with stronger end-user potential can still perform really well.

My post around JHN.net was more about how not every short name automatically commands a premium anymore. Your sales highlight exactly what makes the difference — quality of the letter combo and end-user fit.
 
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Good letter quality. Triple premium, good for acronyms.

I have some similar domains priced around $15K - $20K and would probably consider an offer around $10K on most of them.

Brad
Absolutely agreed, Brad. One sale can’t summarize an entire trend. At the same time, I find single cases like this useful “conversation starters.” When we stack them up over time, they reveal bigger movements in demand. I appreciate you grounding the discussion with your own data-backed perspective.
 
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This post makes no sense. Name was probably sold to enduser and then bought on wholesale. 10 X is typical between wholesale price and enduser. Sometimes it's 100X. This is post by someone who never sold one name in his life or trying to fool others.
I understand your point about the difference between end-user and wholesale pricing — that gap definitely exists, and your 10X–100X multiplier example is valid.

But just to clarify, my post wasn’t meant to “fool” anyone. I cited NameBio’s official sales data directly and highlighted one sale as a starting point for discussion. I agree that individual circumstances matter — some names get end-user attention, others circulate at wholesale.

The bigger takeaway I wanted to spark debate on is whether short domains like LLL.net still consistently command the kind of premium they once did, or whether end-user demand has shifted more toward newer trends (AI, crypto, finance, etc.).


I really appreciate your input — it helps balance the discussion.
 
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To illustrate this further, here is one example.

I purchased a LLL in another extension for $233 at expired auction in 2020.

I sold it for $7,500 in 2023.

It expired again a few months ago, and I bought it for over $500.

I now have an offer of around $10K from a different party.

$233 ---> $7,500 ---> $500 ---> $10K.

Depending which date & price you look at it, it is either a sharp increase or decline.

Brad
What a strategy? Excellent. Have to learn from you how it works in my case ? Thanks for presenting the real case studies on 3L domains.
 
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Absolutely agreed, Brad. One sale can’t summarize an entire trend. At the same time, I find single cases like this useful “conversation starters.” When we stack them up over time, they reveal bigger movements in demand. I appreciate you grounding the discussion with your own data-backed perspective.
There was once a scientist performing an experiment on a frog. He said “Jump!” and the frog jumped four feet. He cut off one leg and said “Jump!”—the frog managed three feet. Another leg gone: two feet. A third leg removed: one foot. Finally, he cut off the last remaining leg and said “Jump!”—but the frog stayed in place. With great enthusiasm, the scientist wrote a detailed report, backed by data, concluding that a frog with no legs cannot hear.
 
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Hi


back then Chinese premium turned all the “bad” letters into good letters

that’s why you can’t look at past sales without knowing what hype, propaganda, trend or amount earned from ppc clicks, was moving the crowd in that time frame

if you don’t know…then better ask somebody

imo….
 
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There was once a scientist performing an experiment on a frog. He said “Jump!” and the frog jumped four feet. He cut off one leg and said “Jump!”—the frog managed three feet. Another leg gone: two feet. A third leg removed: one foot. Finally, he cut off the last remaining leg and said “Jump!”—but the frog stayed in place. With great enthusiasm, the scientist wrote a detailed report, backed by data, concluding that a frog with no legs cannot hear.
Clever analogy and I see the point clearly. I’m not looking at single data points as final proof, but more as conversation starters that become meaningful once they accumulate.

When viewed in isolation they can mislead, but in aggregate they often reveal important shifts. Your reminder about context is spot on.
 
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Hi


back then Chinese premium turned all the “bad” letters into good letters

that’s why you can’t look at past sales without knowing what hype, propaganda, trend or amount earned from ppc clicks, was moving the crowd in that time frame

if you don’t know…then better ask somebody

imo….
Well said. Trends like the Chinese premium wave or PPC gold rush really did flip the script on what sold back then. Definitely adds important context when comparing old sales to new ones.
 
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