I'm calibrating a Christian name plus Surname minus the Middle name at $5000 Bill. I have been toying with the idea of YourName.name since 2010. I am convinced that JohnSmith.com is $5000 not a penny less. And I base this value on what I personally would pay for MyName.com MatthewRichter.com $10,000 no questions asked. I had to settle MatthewjRichter.com for $15. Getting rid of the middle name initial is worth $5000 at least.