I think it is great they are using .tv and yet further proof that, regardless of the miserable state of the domain aftermarket and domainer to domainer sales, the real world IS creating more and more .TV channels. Domainers may have lessened their view of the value of .TV (and that is the bane of all here) but end-users most certainly haven't - they accept .TV like it is normal internet currency (which it is).
That said, it should also be noted that many companies use the .tv variant to measure the success of a particular campaign.
The home page is still FloTV.com
Lesson here - make sure you have both the .TV and the TV.com
(second lesson - make sure the bit before the .Tv and the TV.com is REALLY good before buying either)